Mobile Payments in Denmark

Denmark: General Information

Population:

5,470,919 (2007)

Currency:

DKK (1 DKK = ~0.13 EUR)

More info:

Denmark

Mobile operators:

TDC, Telenor, Telia, Tre, Tele2

Mobile Operators Market Share

Billing:

MT-billing

Denmark: Payouts

Price (DKK) incl. VAT	3.00	5.00	10.00	15.00	20.00	30.00	50.00
Price (DKK) excl. VAT	2.40	4.00	8.00	12.00	16.00	24.00	40.00
Mobile Payments / Premium SMS API Pay-by-Mobile Widget In-App Payments for Android	35%	45%	45%	50%	55%	55%	55%

The table above shows your revenue after the operator's share, Fortumo commission and the costs of sending the users a reply SMS

Mobile operator takes a revenue share on each transaction for handling billing, collecting money and covering credit risk. The operators then pay the remaining money (usually between 40% and 60% depending on end-user price) to Fortumo. Fortumo pays you the money received from operators minus a small commission (which can be only 2-3% of net price, depending on country, type of service and volume). The table above shows your revenue after the operator's share and Fortumo commission.
Presented revenue share is calculated from the Price excl. VAT (25%).
Price presented to end user is Price incl. VAT (example: 50.00 DKK)
Payout cycle in Denmark is 2 months

Fortumo pays you money immediately after we have received it from the mobile operators. Operators in different countries pay at different speeds. Payout cycle of 2 months means that the revenue earned by your services in January will be transferred to you in the first half of April.
After the initial waiting period, you would get a payout each month, as your February money arrives in May, March money in June, etc.

January February March April

1. Your services earn revenue
2. Operators pay money to Fortumo
3. Fortumo pays money to you

Denmark: Rules and Restrictions

The service must comply with any rules set forth by the Telecommunication Industries Association in Denmark.

The service must be in compliance with Fortumo Terms of Service, Danish legal acts and good morals.
In the advertisements and instructions, the following information must be present:
- the end-user price of the service,
- a notice saying that the price is added to the phone bill or deducted from the prepaid card, and there is two weeks to apply for refund; and a link to http://fortumo.com/refund (in English or Danish)
- service provider's legal name and Danish customer support phone number / e-mail.
- information about spending limit for children and young people (under 18): "Der indføres pr. den 1. november 2011 en beløbsgrænse på 250 kr. pr. måned for samlet køb pr. tjeneste rettet mod børn og unge – uanset tjenestetypen."
Service maker must ensure that any content sold or promoted or related materials
- are considered appropriate for children under the age of sixteen,
- are not pornographic,
- do not contain personal advertisements for sex services,
- do not contain information, reference or descriptions of sexual or erotic aspects,
- do not contain contact advertising with the purpose of establishing sexual relationships, passwords or another type of communication which enables access to above,
- do not contain descriptions of violence.
The amount charged shall be identical to the advertised amount, i.e. the advertised amount shall not be split into more than one charge.
Competitions must have a certain degree of difficulty, so that it can be presumed that not everyone is able to answer the question correct.
Reply message text must be in Danish.
Adult, lotteries, gambling or donation related services are strictly forbidden.