Mobile Payments in Italy

Italy: General Information

Population:

60,605,053 (2010)

Currency:

EUR

More info:

Italy

Mobile operators:

TIM, Vodafone, Wind, 3

Mobile Operators Market Share

Billing:

MT-billing

Price (EUR) incl. VAT	0.50	1.01	2.42
Price (EUR) excl. VAT	0.41	0.83	2.00
In-App Payments for Android Pay-by-Mobile Widget Mobile Payments / Premium SMS API	35%	35%	35%

The table above shows your revenue after the operator's share, Fortumo commission and the costs of sending the users a reply SMS

Mobile operator takes a revenue share on each transaction for handling billing, collecting money and covering credit risk. The operators then pay the remaining money (usually between 40% and 60% depending on end-user price) to Fortumo. Fortumo pays you the money received from operators minus a small commission (which can be only 2-3% of net price, depending on country, type of service and volume). The table above shows your revenue after the operator's share and Fortumo commission.
Presented revenue share is calculated from the Price excl. VAT (21%).
Price presented to end user is Price incl. VAT (example: 2.42 EUR)
Payout cycle in Italy is 4 months

Fortumo pays you money immediately after we have received it from the mobile operators. Operators in different countries pay at different speeds. Payout cycle of 4 months means that the revenue earned by your services in January will be transferred to you in the first half of June.
After the initial waiting period, you would get a payout each month, as your February money arrives in July, March money in August, etc.

January February March April May June

1. Your services earn revenue
2. Operators pay money to Fortumo
3. Fortumo pays money to you

The service must be in compliance with Fortumo Terms of Service, Italy legal acts and good morals.
The end user price must be clearly stated in the advertisements and instructions of use.
Adult content, lottery, gambling and multiple billing related services are strictly forbidden.
The following text should be included in promo materials: Clienti TIM, Vodafone, WIND e 3. Fortumo - Servizio riservato ai maggiorenni, offerto da Neomobile S.p.A. per Fortumo Ltd in collaborazione con TIM, Vodafone, WIND e 3. Costo del servizio € XXX per singola richiesta. Costo SMS inviati al 4885886: TIM 0,1240 euro i.i, WIND 12,4 i.i. centesimi dall’Italia e 50 centesimi dall’estero, Vodafone e 3 secondo il piano tariffario del cliente. Per info vai su www.fortumo.com o chiama il Servizio Clienti 0654218219, attivo tutti i giorni (9.00-21.00)
Price point 0.50 EUR must be communicated as 0.51 EUR to H3G customers.
One phone number is limited to 10 payments per day.

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Fortumo is available in 61 countries

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