Mobile Payments in Sweden

Sweden: General Information

Population:

9,142,817 (2007)

Currency:

SEK (1 SEK = ~0.11 EUR)

More info:

Sweden

Mobile operators:

Telia, Tele2, Telenor, Tre, Ventelo, TDC

Mobile Operators Market Share

Billing:

MT-billing

Price (SEK) incl. VAT	3.00	5.00	10.00	15.00	20.00	30.00	50.00
Price (SEK) excl. VAT	2.40	4.00	8.00	12.00	16.00	24.00	40.00
Mobile Payments / Premium SMS API Pay-by-Mobile Widget In-App Payments for Android	40%	45%	55%	55%	60%	60%	60%

The table above shows your revenue after the operator's share, Fortumo commission and the costs of sending the users a reply SMS

Mobile operator takes a revenue share on each transaction for handling billing, collecting money and covering credit risk. The operators then pay the remaining money (usually between 40% and 60% depending on end-user price) to Fortumo. Fortumo pays you the money received from operators minus a small commission (which can be only 2-3% of net price, depending on country, type of service and volume). The table above shows your revenue after the operator's share and Fortumo commission.
Presented revenue share is calculated from the Price excl. VAT (25%).
Price presented to end user is Price incl. VAT (example: 50.00 SEK)
Payout cycle in Sweden is 2 months

Fortumo pays you money immediately after we have received it from the mobile operators. Operators in different countries pay at different speeds. Payout cycle of 2 months means that the revenue earned by your services in January will be transferred to you in the first half of April.
After the initial waiting period, you would get a payout each month, as your February money arrives in May, March money in June, etc.

January February March April

1. Your services earn revenue
2. Operators pay money to Fortumo
3. Fortumo pays money to you

The service must be in compliance with Fortumo Terms of Service, Swedish legal acts and good morals.
The end user price must be clearly stated in the advertisements and instructions of use.
The entire content of the marketing materials has to be in Swedish.
The service must comply with the rules of Etiska Rådet för Betalteletjänster.
The service must comply with the rules of the Industry association for Mobile Premium Services - MORGAN. The Morgan Code of Conduct can be found here.
Reply message text must be in Swedish.
Adult, lotteries, gambling or donation related services are strictly forbidden.