Mobile Payments in Turkey

Turkey: General Information

Population:

72,561,312 (2009)

Currency:

TRY (1 TRY = ~0.44 EUR)

More info:

Turkey

Mobile operators:

Turkcell, Vodafone, Avea

Mobile Operators Market Share

Billing:

MT-billing

Turkey: Payouts

Price (TRY) incl. VAT	1.00 *	5.00 *	10.00 *	15.00 *	20.00 *
Price (TRY) excl. VAT	0.85 *	4.24 *	8.47 *	12.71 *	16.95 *
Mobile Payments / Premium SMS API Pay-by-Mobile Widget In-App Payments for Android	53%	53%	53%	53%	53%

The table above shows your revenue after the operator's share, Fortumo commission and the costs of sending the users a reply SMS

Mobile operator takes a revenue share on each transaction for handling billing, collecting money and covering credit risk. The operators then pay the remaining money (usually between 40% and 60% depending on end-user price) to Fortumo. Fortumo pays you the money received from operators minus a small commission (which can be only 2-3% of net price, depending on country, type of service and volume). The table above shows your revenue after the operator's share and Fortumo commission.
Presented revenue share is calculated from the Price excl. VAT (18%).
Price presented to end user is Price incl. VAT (example: 20.00 TRY)
Payout cycle in Turkey is 3 months

Fortumo pays you money immediately after we have received it from the mobile operators. Operators in different countries pay at different speeds. Payout cycle of 3 months means that the revenue earned by your services in January will be transferred to you in the first half of May.
After the initial waiting period, you would get a payout each month, as your February money arrives in June, March money in July, etc.
3

January February March April May

1. Your services earn revenue
2. Operators pay money to Fortumo
3. Fortumo pays money to you

* End-user prices and payouts in Turkey differ by operator. Click on the operator to see details.

Price (TRY) incl. VAT	1.00	5.00	10.00	15.00	20.00
Price (TRY) excl. VAT	0.85	4.24	8.47	12.71	16.95
Mobile Payments / Premium SMS API Pay-by-Mobile Widget In-App Payments for Android	53%	53%	53%	53%	53%

Price (TRY) incl. VAT	1.00	5.00	10.00	15.00	20.00
Price (TRY) excl. VAT	0.85	4.24	8.47	12.71	16.95
Mobile Payments / Premium SMS API Pay-by-Mobile Widget In-App Payments for Android	48%	48%	48%	48%	48%

Avea
Turkcell
Vodafone

Price (TRY) incl. VAT	1.00	5.00	10.00	15.00	20.00
Price (TRY) excl. VAT	0.85	4.24	8.47	12.71	16.95
Mobile Payments / Premium SMS API Pay-by-Mobile Widget	48%	48%	48%	48%	48%

Turkey: Rules and Restrictions

The service must be in compliance with Fortumo Terms of Service, Turkish legal acts and good morals.
The end user price must be clearly stated in the advertisements and instructions of use.
Gambling and adult content services are strictly forbidden.
There must be default legal notification wordings in Turkish below the keyword communication:
- Servis numarasına gönderilen her mesaj Avea ve Turkcell’de 50 Kr, Vodafone’da 41Kr ayrıca ücretlenir.
- Musteri Hizmetleri: support@fortumo.com
Marketing material must also be displayed in Turkish language.
Betting tip and advice services are forbidden and will not be approved.
Mobile purchases from the same mobile phone number are limited to 100 TRY per day and 150 TRY per 30 days on operator Vodafone and 300 TRY per 30 days on operator Avea.

According to regulations you have to put those three logos next to all marketing materials in Turkey
Avea_mobil_odeme Turkcell_mobil_odeme Vodafone_mobil_odeme