Adult and erotic content is highly regulated and forbidden in most of the countries. Basically if you have anything you wouldn't feel comfortable showing to your grandmother, it is classified as adult/erotic content. Be careful since in most of the countries merchants get fined for breaching.
Lotteries or Gambling
Everything related to winning money or things and playing for real money is filed under this category. If you have an auction, lottery, trivia game based on pure luck or a game where players have to put in real money to win money or physical things, you should tick YES.
Donation and charity are things mobile operators want to control themselves. If you collect money to help other people, animals etc, you should tick YES.
But if you collect donations for your app, software or code, you should click NO.
Adult, gambling, lottery and donation related services are highly regulated and forbidden in most of the countries. Such services can not be used with Fortumo.
Define the price
Choose the keyword
With this you define keyword people need to send via text message to get your service. Try to make it short and simple.