Emerging Markets Payment Index: Q4 2017 update

Emerging Markets Payment Index: Q4 2017 update

As the mobile audience in emerging markets continues to grow, so does carrier billing.

Below, you can find data on the performance of carrier billing in India, Nigeria, Pakistan, Vietnam, Bangladesh, Brazil, Egypt and Indonesia.

For insights on carrier billing in other markets, head over to our market reports section.

Carrier billing for mobile commerce: Kinguin & Orange Poland case study

Carrier billing for mobile commerce: Kinguin & Orange Poland case study

This case study looks at how the mobile payments company Fortumo, the online games marketplace Kinguin and the Polish mobile operator Orange improve consumer payment experience with carrier billing.

Fortumo established partnerships separately with Kinguin and Orange during June 2016. During the summer of 2017, Kinguin launched Fortumo’s Hosted DCB product to collect payments from Orange subscribers.

Hosted DCB allows Kinguin to have credit-card like features (dynamic pricing) and commercial terms for carrier billing while significantly increasing paying user reach and simplifying the checkout flow.

In addition to the new payment method, Kinguin and Orange also launched a joint marketing campaign. Launching the new, improved payment product and joint promotion of the payment method resulted in:

  • 8x growth in average transaction value
  • 84x growth in payment volume

How was such growth achieved and what additional benefits did launching through Fortumo have for Kinguin and Orange Poland? Fill in your contact details below, download the case study and find out!

Report: How to maximize subscription revenue with carrier billing?

Report: How to maximize subscription revenue with carrier billing?

Recurring payments are becoming increasingly popular for selling digital content. According to Gartner, 80% of software vendors will be using a subscription-based business model by 2020.

B2B companies can easily collect recurring payments through credit cards as the organizations they are selling to have access to this payment method. However, B2C companies are presented with challenges when trying to monetize their audience.

When looking at the 5 biggest smartphone markets of the world (China, India, US, Brazil and Russia), between 6% and 48% of people do not have a bank account, and between 40% and 96% of users do not have a credit card. For companies trying to collect recurring payments from consumers, a large portion of the user base simply cannot make payments with credit cards.

In this report, we give an overview of how carrier billing can be used to complement credit card payments for subscriptions:

  • Why use carrier billing for subscriptions?
  • What are the modern capabilities of carrier billing for recurring payments?
  • How to leverage carrier billing for subscription revenue growth?
  • How to leverage bundling and messaging for subscription revenue growth?
  • What are Fortumo's capabilities in carrier billing based subscriptions?

Leave your contact details below and you'll be able to download the report immediately!

December digital ecosystem news wrap-up

December digital ecosystem news wrap-up

Happy New Year to all of our partners and friends! We start the new year off with a summary of the biggest events from December. Check out the recap below and see if you missed out on any major stories from the past month.

Make sure to also download our market report on Central & South Africa, another region beside South-East Asia with a booming mobile economy!

General mobile

Payments

E-commerce

Digital content

Gaming

Acquisition, monetization, retention: tying the digital ecosystem together

Acquisition, monetization, retention: tying the digital ecosystem together

Over the past 10 years at Fortumo, we have seen significant changes take place in the content and entertainment industries. It started with the shift from feature phones to web-based businesses and then to social networking and gaming. Soon after this came the boom of mobile apps.

Now, the market is shifting towards digital content and a subscription economy across all platforms. This means the market size, complexity and breadth of merchants to address have all increased significantly.

Digital merchants we work with operate in a very competitive and quickly changing environment. The environment requires companies to be flexible, adoptive and willing to learn new things to succeed. It also means that in order to be a good partner, Fortumo needs to share the same principles and provide new turn-key solutions that help our merchants to expand and grow.

We want our existing and future merchants in the digital ecosystem to become as successful as possible in their business. In order to help them achieve this, we have extended our platform reach to solve user acquisition, monetization and user retention issues which are all vital for growth and expansion. Over the course of the past 12 months we have launched bundling and messaging services that are now part of the broader Fortumo platform.

What’s the reason for these launches? There are two key things that stand out to me:

  1. Telco channels for discovery, identity, billing and retention are increasing in importance for merchants as the shift in favour of mobile-first emerging markets continues; this means merchants need a scalable approach in order to utilize these channels as efficiently as possible
  2. (Payments) revenue is a crucial part of the success of our merchants; at the same time, what happens before (acquisition and authentication) and after (retention) is equally important to them

Simply put, with a combined solution for user acquisition, monetization and retention, we are able to service our digital customers better as their reliance on telco channels grows. Less time spent on contract negotiations, technical integrations, product configuration and customer support means more time to focus on the growth of their core business.

At the same time, things are also changing on the telco side. Calls, messaging, data and carrier billing isn’t going anywhere, but most telcos see additional services that enable a digital lifestyle as being crucial to their future success. This means that not only are merchants becoming more dependent on telcos: the reverse holds true as well.

While the interdependence grows, most organizations on both sides are built up in a way where different teams manage acquisition, monetization and retention. At the same time, these user lifecycle steps are heavily influenced by one another and more collaboration between teams managing these steps will be required in the future. At Fortumo, we are doing our part in making that happen by giving both sides an all-inclusive solution to tackle their challenges.

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