Fortumo's blog: news and research on the mobile ecosystem

30 JUN 2020

How to expand your game to South-East Asia?

POSTED UNDER Direct Carrier Billing Games and Gaming Mobile Marketing Payments

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Ken Suriafur

Business Development Manager, Fortumo

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There will be around 476 million online gamers who will generate $8.3 billion in revenue for game developers in South-East Asia by 2023, according to Niko Partners’ projections. The growth in gaming in the region is supported by the overall economy growing, as well as the rapidly increasing number of internet users. In fact, South-East […]

22 JUN 2020

Flexible bundle offers: accelerating launches for telcos and digital merchants

POSTED UNDER Bundling Digital Goods Mobile Marketing Streaming White Paper

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Mattias Liivak

Head of Marketing & PR, Fortumo

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There’s a good reason why there are more than 540 bundle partnerships launched between VOD services and telcos. Product bundling helps VOD services grow their user base, and telcos grow their core business. But for telcos, core services come first. Any bundle offer needs to match the telco’s business model. If a bundle deal is […]

15 JUN 2020

Classifieds advertising revenue has declined. What’s next?

POSTED UNDER Classifieds Digital Goods Direct Carrier Billing Mobile Marketing Payments

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Jaak Kalja

DIGITAL MARKETING SPECIALIST

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The ongoing crisis hasn’t been great for classifieds companies relying on 3rd party advertising revenues. While long-term trends show mobile advertising spend rising, marketing budgets are one of the first cuts during an economic crisis. In a survey by ICMA, 45% of classifieds providers said advertising is the area with the biggest decrease in revenue. […]

11 JUN 2020

Carrier billing market report: Latin America & Iberia

POSTED UNDER Direct Carrier Billing Market Report Payments Web Payments

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Andrea Boetti

Director of Strategic Partnerships, Fortumo

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This market report takes a look at the carrier billing landscape in Latin America (Brazil, Mexico, Colombia, Ecuador, Uruguay) and Iberia (Spain, Portugal). Scroll to the bottom of the post to download the report. We have combined these regions into one report due to close historical, cultural and linguistic ties. For digital content merchants, this […]

28 MAY 2020

Badoo case study: growing revenue with carrier billing

POSTED UNDER Case Study Dating Direct Carrier Billing Subscriptions

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Andrea Boetti

Director of Strategic Partnerships, Fortumo

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This case study looks at how Badoo uses carrier billing to collect payments for paid features on its platform. Badoo (part of MagicLab) is the largest dating network in the world with over 471 million users across 190 countries and is available in 47 languages. Badoo’s core audiences are located in two regions globally: Europe […]