White paper: Carrier bundling for user acquisition and marketing

Carrier bundling: leveraging mobile operators for user acquisition and marketing

Emerging markets have grown to dominate the mobile ecosystem. There are now 1.7 billion smartphones in the Asia Pacific region, compared to 500 million in Western Europe and the United States combined.

How to reach this user base that is more difficult to acquire, monetize and retain? One option is through bundle partnerships with mobile operators: using the existing subscriber relationship that telcos already have with consumers to bring new users on board.

In this white paper, we give an overview to digital content merchants on bundling, covering the following aspects:

  • Why do users in emerging markets matter for digital merchants?
  • Why is user acquisition difficult in these markets?
  • How does bundling with mobile operators help overcome the challenge?
  • How are other digital companies bundling with mobile operators?
  • How can Fortumo help accelerate bundle partnerships and user growth?

Leave your contact details below and you'll be able to download the white paper immediately!

Devil in the details: setting up a consumer-friendly bundling process

In previous blog posts on bundling, we have covered why telco bundling is a smart way to grow your audience in emerging markets and how soft bundles help tap into the dominant prepaid mobile user base of emerging markets. To acquire and retain users from these partnerships, a seamless and fast customer on-boarding process coupled with active upselling is critical. Let’s take a look at how to achieve that.

Getting a user to sign up through a bundle deal and converting them into a paying user consists of four parts: (1) bundle offer activation, (2) authentication with the merchant, (3) transition from bundle offer to paying user and (4) making sure consumers remain on as paying customers. What is needed for these steps to take place?

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Carrier billing in Western Europe: market report by Fortumo

Carrier billing in Western Europe: market report by Fortumo

Want to find out more about carrier billing and user spending behaviour in Germany, France, United Kingdom, Italy, Spain, Netherlands, Belgium, Greece, Portugal, Austria, Switzerland and Ireland? You've come to the right place.

Even though Western Europe is a region with high income and good access to bank-based payment services, many people still prefer to use alternative payment methods such as carrier billing. This is illustrated by the fact that carrier billing is among the top 3 payment methods for digital gaming in most Western European countries.

To help you tap into revenue from these countries, our market report provides you with the following data:

  • Deployments of carrier billing in Europe by Facebook, Apple, Google, Spotify, Netflix & Riot Games
  • An overview of demographics, digital infrastructure and payments access
  • User spending behaviour, including revenue per user and price points by popularity and revenue
  • Traffic sources of paying users by platform, as well as localization requirements

Fill in your contact details below and you'll be able to access the report immediately!

June news recap: what happened in the mobile industry?

June news recap: what happened in the mobile industry?

Half of 2017 is already over, how come the time flies so quickly!? If you’re wondering the same and feel like there’s never enough hours in the day to stay on top of everything, we’re making a little part of it easier for you.

Below, you’ll find our monthly overview of the biggest stories from the digital world: from general interest payment stories to mergers and acquisitions. Check out our summary of June below! In addition to the external stories, make sure to also check out our customer support white paper to keep your users happy.

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Hard bundles & soft bundles: what’s the difference from a digital service provider perspective?

Last week, we wrote about the growing importance of mobile operator partnerships in helping digital merchants acquire new users in emerging markets. Such partnerships are commonplace for streaming services. But for those companies who have not teamed up with carriers it’s important to know: how exactly do these deals work?

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