Card-based payments are still the primary method of collecting revenue from virtual and digital content. SuperDataResearch indicates that credit cards and digital wallets account for 56% of transactions done in digital gaming.
But the importance of carrier billing has grown as well. From 2013 to 2015, carrier billing’s share in digital gaming grew by 20%, from 12% up to 14.4%. In Asia Pacific, Latin America and Eastern Europe, its market share even more substantial (17.1%, 21% and 20.9%, respectively). As overall transaction volumes have also gone up, this indicates a growing interest from merchants in adopting the payment method.
When considering integrating new payment solutions, an important thing for merchants to keep in mind is payment processing costs. When we talk about microtransactions, card fees are substantial: out of each $1 transaction, over 30% goes to the payment processor (~3% fee of the transaction value and the ~$0.3 transaction fee). But what other costs are related to card-based payments and how does carrier billing compare?Read more »