February update: carrier billing deployment tracker infographic

Today we are publishing the first update to our quarterly carrier billing deployment tracker.

Due to the December holiday period in between the two updates, the number of new deployments of direct carrier billing by major digital media companies has been low. Spotify has rolled out payments in France, while Google has done it in India and Vietnam.

But what is the overall status of direct carrier billing deployment in benchmark markets for Facebook, Apple, Google, Spotify, Netflix and Riot Games? Click on the image below for a full version of the infographic.

Infographic: carrier billing deployment tracker February 2017

Are subscription payments enough for streaming services?

Are subscription payments enough for streaming services?

In the beginning of this year, the online music streaming industry hit an important milestone of 100 million paying subscribers. Video streaming reached this mark a little while ago and could be somewhere around 130 to 140 million subscribers (Netflix today has 93 million users, Hulu 12 million and the rest from smaller competitors). In today’s blog post, let’s take a look at what is the current state of the industry and whether payments can accelerate this growth.

One hundred million users is by no means a small accomplishment, but on a global scale the numbers are relatively small. With an estimated 2.1 billion smartphone users, this means only 5% of people are paying for a music or video streaming service. How does it compare to other digital entertainment categories?

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How did 2017 begin for the mobile industry?

How did 2017 begin for the mobile industry?

2017 is off to an interesting start with big acquisitions happening in the payments, streaming and gaming industries. Below we have listed the biggest news stories and analysis on the market from January. Make sure to also keep an eye on the Indian telecommunications market, where two of the biggest carriers are supposedly merging and government policies on direct carrier billing are also being reviewed.

From our side, we gave you two new reports to dig through in January: our first annual global market report for 2016 as well as our quarterly Emerging Markets Payment Index.

Hope you find our reports useful and make sure to check out January’s recap below!

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Will India finally move forward with carrier billing?

Will India finally move forward with carrier billing?

This post originally appeared on Medianama.

The Watal Committee’s recent report on digital payments brought some long-awaited clarity to the digital payments ecosystem of India. I believe I speak on behalf of all mobile operators, service aggregators and digital merchants using carrier billing when I say we are glad to see direct carrier billing was touched upon in a positive manner in the report; and it is not an exaggeration to call their recommendations on carrier billing revolutionary.

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How to increase your revenue while increasing pricing?

How often do you analyze data about your paying users? Looking through this information and making changes to your monetization strategy is often the easiest way to increase revenue, without having to invest any additional money into marketing and user acquisition. How? By simply increasing your product prices.

Here are two real-life examples of what happens when you do it. You can take a guess from the graphs where the price increased (orange represents the number of payments, yellow the revenue and blue the average transaction size):

How to increase your revenue while increasing pricing? How to increase your revenue while increasing pricing?

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