EasyPark & Fortumo case study: carrier billing for mobile parking

EasyPark & Fortumo case study: carrier billing for mobile parking

This case study looks at how Europe’s leading provider of digital parking services EasyPark implemented Fortumo’s carrier billing platform to collect payments from drivers.

EasyPark works together with Fortumo in Norway, Finland and Sweden. Drivers can pay for their parking without the need for a parking meter or bank card. Instead, drivers can charge payments to their monthly telco bill.

As a result, EasyPark is able to offer an easily accessible payment method to more drivers. The integration with Fortumo is scalable as expanding into new countries will require no additional development resources.

Download the case study by entering your contact details below.

Scandinavian winter survival kit and other merchant-merchant bundling ideas

Scandinavian winter survival kit and other merchant-merchant bundling ideas

Every marketer knows that creating a well-established customer persona is one of the pillars of good content marketing. It helps the company envision the key segments and target the customers with offers that feel tailored for their needs.

Often the companies target the same audience and in this case it’s an option to include several complementing products in the same offer. Co-marketing is growing in popularity and personalized service bundling is the rising trend in e-commerce.

Here are some bundling ideas to spark your inspiration.

Scandinavian winter survival kit and other merchant-merchant bundling ideas

December update: overview of the digital ecosystem

October summary: acquisitions, investments and birthdays galore

The year soon coming to an end. This will be the last monthly news summary for 2018. Due to Christmas and New Year’s Eve (and the related crazy sales season) coming up, many large tech companies will be going into code freeze so as to not have to call people in during the holiday season. We wish everyone all the best in closing off the year!

During November, we looked more closely at the gaming industry and how carrier billing fits in with their payments strategy. For fans of darkness, cold and snow, we also published a market report on the Nordics. Other news that caught our eye during the month:

General mobile

Payments

E-commerce

Digital content

Gaming

How to use carrier billing data to convert subscribers from prepaid to postpaid?

How to use carrier billing data to convert subscribers from prepaid to postpaid?

Let’s imagine you stop on the street to check out a restaurant’s menu hanging on their window. To your surprise you find top five favourite dishes listed, all offered at a significant discount just for today. Don’t lie to yourself: you’d walk in. Restaurants would love to offer each customer exactly what they’re craving for. But while they can only dream of this ability, telcos in fact already have it. Everything comes down to data.

Telcos aiming to convert their prepaid subscriber base to postpaid contracts need to know which segments of the audience are most likely to convert. If the audience for campaigns is too broad, budget goes to waste chasing people who are far from making the switch. So which criteria should the targeting be based on?

Telcos by default have available several metrics that can be used to assess the subscriber’s readiness to convert:

  • SIM card age: is the historical data long enough to rely on for a decision?
  • Connectivity to the network: is the SIM card constantly online or does the subscriber use multiple cards and switch to competing networks?
  • Data usage: how much mobile data does the subscriber use and for what services?
  • Recharge frequency and values: does the subscriber top up at a frequency and value that indicates they have disposable income to pay for a postpaid service pack?
  • Reload channel: does the subscriber top up offline or online, what is their digital engagement level?

Based on this data, telcos are able to identify subscribers with long-term usage history, loyalty to the network, good payment capability and attitude towards digital channels. This helps segment subscribers on a broad level but does not give much information on which specific marketing offers to create for them.

This is where carrier billing data becomes extremely useful. The more digital merchants using carrier billing, the more information becomes available to telcos about the subscriber’s digital consumption habits. In addition to the previous data points, the following indicators can be used to assess which marketing offer to push to the subscriber:

  • Content of digital purchases: Do they spend money on app stores, streaming services or somewhere else? Would they prefer a cashback offer on an app store or free access to a streaming service?
  • Spend and frequency of spending: How often do they spend money on digital services and are they frequent consumers? Do they have any recurring payments for services that would indicate loyalty?

In a recent case study on Google Play from Vietnam, we shared data that indicates people using carrier billing are generally willing to spend more on the telco’s own services. This means they’re also more likely to make the switch to postpaid. The additional data points help create even more compelling upselling offers to the subscribers.

Case study: Carrier billing for gaming industry

Carrier billing for mobile gaming industry monetization

It’s an exciting time for the gaming industry. In 2018 it reached a tipping point with more than half of the total revenue coming from mobile games. This special report by Fortumo gives an overview of implementing carrier billing in the context of gaming content. Carrier billing is one of the most widely available online payment methods as the consumer only needs a mobile phone and a SIM card in order to make online payments. The purchases are either added to the user’s monthly phone bill or deducted from their prepaid balance. Carrier billing is becoming increasingly popular as traditional payment methods (bank cards) are not widely available in emerging markets. It is estimated that carrier billing transaction volumes will reach $9 billion by 2022.

In this report, we give an overview of how carrier billing fits into the existing monetization strategy of gaming content. We profile the markets with the biggest potential for carrier billing, also highlighting end-user spending trends for each market. Finally, the report explains how mobile operators - often the biggest consumer-facing digital companies in their country - can help gaming merchants increase user acquisition and revenue through marketing support, once a gaming merchant has decided to implement carrier billing.

Enter your contact details below and download the report immediately!

« Previous posts