Fortumo's blog: news and research on the mobile ecosystem

28 MAY 2020

Badoo case study: growing revenue with carrier billing

POSTED UNDER Case Study Dating Direct Carrier Billing Subscriptions

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Andrea Boetti

VP of Global Business Development, Fortumo

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This case study looks at how Badoo uses carrier billing to collect payments for paid features on its platform. Badoo (part of MagicLab) is the largest dating network in the world with over 471 million users across 190 countries and is available in 47 languages. Badoo’s core audiences are located in two regions globally: Europe […]

14 MAY 2020

How to figure out if your game needs alternative payment solutions?

POSTED UNDER Games and Gaming Mobile Marketing Web Payments

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Jaak Kalja

DIGITAL MARKETING SPECIALIST

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Every country performs differently for game developers. Benchmark countries are those where the core audience is located, payment conversion is high and so is the average revenue per user (ARPU). The second type of countries have a smaller user base but decent ARPU. Then there’s the third category: countries with a large user base, low […]

7 MAY 2020

White paper: user acquisition for OTT services through telco bundling

POSTED UNDER Bundling Digital Goods Games and Gaming Streaming White Paper

image of Andrea Boetti

Andrea Boetti

VP of Global Business Development, Fortumo

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This white paper looks at how over-the-top (OTT) video and music streaming services work with telecommunications companies (telcos) on product bundling partnerships for user acquisition, user retention and new revenue. Scroll to the bottom of the post to download the full document. What is bundling? Product bundling means offering several products for sale as one […]

23 APR 2020

How to build processes that work in good times and bad?

POSTED UNDER Fortumo

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Andrei Dementjev

COO, Fortumo

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The ongoing pandemic has forced almost every company to change how they work. How information moves, how to work with other teams, what is the progress, what is expected of people are just a few things that come into play. When in a normal office environment people can interact more, gather info from informal talks, […]

16 APR 2020

Q1 2020: new launches and features update

POSTED UNDER Bundling Direct Carrier Billing Market Report Release Notes Technical

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Andrei Dementjev

COO, Fortumo

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We hope everything is going as well for you as it can in the ongoing crisis. Here is a brief update on the new connections and platform improvements team Fortumo has been working on during Q1. New connections Netherlands: additional telcos (Vodafone, T-Mobile & Telfort) launched for Hosted DCB Ukraine: Kyivstar & Vodafone launched for […]