Carrier billing in Central & Eastern Europe: 2017 market report

Carrier billing in Central & Eastern Europe: 2017 market report

Our first regional market report this year on carrier billing focuses on Central & Eastern Europe. The report profiles mobile payments in Russia, Ukraine, Poland, Romania, Czech Republic, Hungary, Azerbaijan, Belarus, Bulgaria and Serbia.

While equal in size to the EU5 (France, Germany, Italy, Spain & UK) or US in terms of population, they are significantly more fragmented. Localization of both the digital service provided and payment methods is a key to succeed in the region.

Central & Eastern Europe is in an intermediate phase between Western markets and quickly growing emerging markets. There is relatively high ownership of traditional desktop devices, which means traditional software vendors and PC game developers have significant potential in the region.

In all of the markets profiled all but one country has reached smartphone ownership above 50%, which opens up new growth opportunities for digital merchants. At the same time, access to bank-based payments remains low, making carrier billing the perfect alternative to collect payments from Central & Eastern Europe.

From this report, you will find a high-level overview of the digital ecosystem in each country. Additionally, we provide data on carrier billing in the country: money spent per user on digital services as well as pricing dynamics of the market which help you fine-tune your monetization strategy.

Fission case study: increasing live streaming revenue with Fortumo carrier billing

Fission case study: increasing live streaming revenue with Fortumo carrier billing

In today's case study, we take a look at how the live streaming platform provider Fission has grown their user base and revenue thanks to carrier billing.

Fission is a leading digital entertainment media company whose live streaming platforms 7Nujoom and Haahi are some of the most popular in the Middle Eastern and African region. In total, the platforms have over 8 million users in MENA.

Because only 10% of people in the region have a credit card, Fission decided to use Fortumo's Web SDK to increase the amount of people who can make payments on their streaming platforms.

As a result, Fission grew their revenue in the MENA region by 10%. To find out how it happened, download the case study below!

White paper: 6 steps to preventing consumer fraud with carrier billing

White paper: 6 steps to preventing consumer fraud with carrier billing

This white paper gives an overview to merchants using carrier billing on how Fortumo prevents fraud with carrier billing and what additional steps merchants can take to avoid it. In general, fraud with carrier billing is significantly lower than with credit cards for two primary reasons:

  1. Paying with carrier billing is safe for consumers: in order to confirm an online payment, there needs to be physical access to the device (SIM card) to which the payment is being charged; this means card-not-present fraud is extremely complicated with carrier billing and such fraud rates are much lower with credit cards

  2. Friendly fraud (chargeback fraud) is not widespread with carrier billing due to the fact that carrier billing is primarily used for the sale of virtual and digital goods; such digital goods can be withdrawn from consumers; in case of refund requests users who request refunds can be blocked from making future payments, making chargeback fraud an unpopular approach with carrier billing

This however does not mean fraud as a topic can be ignored by merchants when using carrier billing. In this white paper, we have listed 6 practical steps merchants can take to mitigate and prevent carrier billing fraud on their services.

MWC recap: carriers and digital merchants need each other more than ever

MWC recap: carriers and digital merchants need each other more than ever

After a long and exciting week for our team at Mobile World Congress, we are now finally back in office and able to reflect on what happened at the industry’s standout event.

For consumer media, the most exciting news story was surprisingly the relaunch of classic Nokia feature phones. But during meetings with our carrier and digital merchant partners another, a much more significant trend confirmed itself - the shift from a focus on hardware to a focus on digital services.

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Monthly news recap: February 2017 update

Monthly news recap: February 2017 update

The short month of February is now over, but that does not mean there was a lack of news during the past month. Our summary covers the biggest stories across the industry so if you don’t have time to keep an eye on the news, check out an overview below.

We can not also overlook Mobile World Congress that is taking place in Barcelona today. As the list of announcements made there would be too long, we recommend to check out the event’s news portal Mobile World Live for full coverage.

In addition to the news stories, make sure to also view our updated carrier billing deployment tracker, highlighting carrier billing deployment by the world’s leading digital companies.

We hope you have an interesting read and a great start to March!

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