2 APR 2020 Carrier billing market report: Central & Eastern Europe POSTED UNDER Direct Carrier BillingMarket ReportPaymentsWeb Payments Andrea Boetti VP of Global Business Development, Fortumo This market report takes a look at the carrier billing landscape in the Central and Eastern Europe region: Russia, Ukraine, Poland, Romania, Czech Republic, Hungary, Belarus, Bulgaria, Serbia and Slovakia. Access to traditional payment methods (including debit cards) in the region is average to good (49% to 76% have a debit card, 12% to 27% […]
19 MAR 2020 Market report: global overview of direct carrier billing POSTED UNDER Direct Carrier BillingMarket ReportPaymentsWeb Payments Andrea Boetti VP of Global Business Development, Fortumo This report gives an overview of the direct carrier billing landscape during 2019. The report is based on data from Fortumo’s payments platform and 78 countries, with a reach of more than 3 billion consumers. The following regions are represented in the report: Asia (17 countries), Western Europe (17 countries), Middle East & North Africa […]
12 MAR 2020 How to maximize revenue when selling digital downloads? POSTED UNDER Digital GoodsDirect Carrier BillingMobile MarketingPayments Mattias Liivak Head of Marketing & PR, Fortumo Selling digital downloads is easier than ever before. Whether you write e-books, develop code plugins, make music, take photos or create any other type of digital content, there is a large number of platforms that help you quickly set up your shop. Some of the most popular turnkey solutions for this are Shopify, WooCommerce and […]
5 MAR 2020 Hard bundles & soft bundles: differences from a streaming service’s perspective POSTED UNDER BundlingMobile MarketingStreamingWhite Paper Mattias Liivak Head of Marketing & PR, Fortumo Product bundling means offering several products for sale as one combined product or service package. For streaming companies, bundles are most frequently created with telcos (mobile operators, TV and internet service providers). Omdia estimates that there are more than 540 digital content bundles launched across the world by video streaming services. Bundling by music streaming […]
20 FEB 2020 Vidio case study: VOD subscription growth through carrier billing POSTED UNDER Case StudyDirect Carrier BillingStreaming Andrea Boetti VP of Global Business Development, Fortumo What happens if you try to sell digital services in a country where very few people have a credit card while almost everybody has a smartphone? Most digital merchants end up seeing users stay on freemium plans, resulting in low conversion rates. This in turn doesn’t justify investing into user acquisition in the country. However, […]
