20 FEB 2020 Vidio case study: VOD subscription growth through carrier billing POSTED UNDER Case StudyDirect Carrier BillingStreaming Andrea Boetti VP of Global Business Development, Fortumo What happens if you try to sell digital services in a country where very few people have a credit card while almost everybody has a smartphone? Most digital merchants end up seeing users stay on freemium plans, resulting in low conversion rates. This in turn doesn’t justify investing into user acquisition in the country. However, […]
13 FEB 2020 7 metrics to measure with digital goods payments POSTED UNDER Mobile MarketingPayments Mattias Liivak Head of Marketing & PR, Fortumo Regardless of what type of digital goods you are selling, analyzing revenue is a critical part of growing your business. To get a complete picture of performance, there are 3 aspects to consider: Consumer behavior: user segmentation, purchasing behavior etc. Inventory performance: top-selling items, largest margins etc. Payment methods: how the payment methods that you […]
4 FEB 2020 Cookies, geo-location and other news from January POSTED UNDER Digital GoodsDigital PublishingGames and GamingMobile MarketingNews SummaryPaymentsStreamingTransportation Mattias Liivak Head of Marketing & PR, Fortumo Without a doubt, January’s biggest stories from the digital ecosystem were related to user privacy. Google announced discontinuing the support for cookies in Chrome and US telcos got in trouble for sharing geo-location data. Catch up on these and other industry stories from our monthly recap below. If you’re more interested in numbers than stories, […]
21 JAN 2020 How can game developers increase revenue from their existing user base? POSTED UNDER Direct Carrier BillingGames and GamingMobile MarketingWhite Paper Mattias Liivak Head of Marketing & PR, Fortumo Different countries perform differently for game developers. In some countries, the amount of paying users is smaller, even if the total user base is the same: There are three possible reasons why an audience of the same size has fewer paying gamers in it: Payment reach: people don’t have access to existing payment methods Trust […]
14 JAN 2020 Guide: how to analyze payments data to grow carrier billing revenue? POSTED UNDER Direct Carrier BillingMobile MarketingWhite Paper Mattias Liivak Head of Marketing & PR, Fortumo How to get the most out of carrier billing and understand whether the payment method is performing well for you? The guide we are publishing today helps you find answers to the following questions: Where to find the data for analyzing carrier billing performance? How to compare carrier billing performance with other payment methods? How […]
