Globe case study: increasing carrier billing revenue with Fortumo

Globe case study: increasing carrier billing revenue with Fortumo

Globe Telecom is the #1 mobile brand in the Philippines and is a full service telecommunications company providing connectivity to consumers and businesses from mobile, fixed, broadband, data and internet, to managed services. The company has over 59 million mobile customers.

This case study looks at how Globe has increased its revenue from its digital content through direct carrier billing in partnership with Fortumo - both by enabling server-to-server payments to merchants like Spotify, as well as enabling carrier billing through Fortumo's turnkey products for Badoo, Viber, Game Insight and others.

For Globe, there are several benefits from working with direct carrier billing aggregators like Fortumo:

  1. Faster time to market with Tier 1 digital merchants
  2. Access to long-tail merchants with more flexible commercial requirements
  3. Time saved on operational activities such as merchant and end-user support
  4. Increased spend on other telecommunications services from DCB users

Read more about the results of the partnership and how it benefits Globe and merchants from the case study below!

Mobile operators: the backbone of future digital marketing strategies

Mobile operators: the backbone of future digital marketing strategies

What if I told you a guaranteed way to sustain 25% organic user base growth each year up until 2020? That’s exactly the rate of new users coming online in India thanks to inexpensive smartphone availability over the next three years. 8 out of 10 smartphone users are already located in emerging markets and their significance will only continue to grow.

Expansion into emerging markets has proven to be a successful growth strategy. International subscribers of Netflix grew by 46% last year compared to 11% in the US home market. In almost any digital segment we look at, international companies are more successful than those who stick to their home market.

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September news: catch up with the mobile industry headlines!

September news: catch up with the industry headlines!

With another month behind us, let’s take a look at back at the biggest stories in the mobile industry from September.

On our side, we published our market report on India and outlined how carriers can improve merchant onboarding in light of recent issues with the topic from Australia. In October, you can expect a fresh market report from us covering Middle East & Africa, as well as an update to our Emerging Markets Payment Index for Q3.

Check out the recap below and we wish you a successful Q4!

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Meet Fortumo at GITEX!

Meet Fortumo at Gitex

Next week we are headed to MENA’s leading technology conference GITEX. If you want to meet up, reach out to us at bd@fortumo.com.

MENA is an exciting region for digital merchants with some of the highest smartphone ownership rates in the world. At the same time, most people do not have a credit card to make online payments, a problem that carrier billing resolves. For more insights on the region, check out our recent market report.

We are also focusing on MENA at Fortumo, having recently expanded our partnership with Orange to Egypt, as well as teaming up with the region’s most popular VOD service Telly. Beyond payments, Fortumo is also helping merchants and mobile operators bring their bundle partnerships to a new level with our scalable bundling platform.

If you’re a mobile operator or digital merchant operating in the region, get in touch and let’s seek out new growth opportunities at Gitex. See you there!

Twoo case study: growing revenue with Fortumo carrier billing

Twoo case study: growing revenue with Fortumo carrier billing

Twoo is a social discovery platform launched in 2011 by Massive Media (part of IAC Group) that allows users to create profiles, upload pictures and chat with people for free. Twoo monetizes its users through one-time and subscription payments which give access to premium features such as browsing invisibility and read message notifications. Twoo has over 181 million users in 200 countries and is available in 38 languages.

A significant part of Twoo’s user base is located in emerging markets, such as Brazil, Mexico, Poland and Vietnam. In these countries, users have limited access to bank cards. This means a large part of Twoo’s users is unable to purchase premium features on the social network through traditional payment methods.

Download the case study below and find out how Twoo overcame the challenge of lacking payment reach and low conversion of bank-based payments from launching carrier billing with Fortumo.

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