21 JAN 20
Different countries perform differently for game developers. In some countries, the amount of paying users is smaller, even if the total user base is the same: There are three possible reasons why an audience of the same size has fewer paying gamers in it: Payment reach: people don’t have access to existing payment methods Trust […]
14 JAN 20
Guide: how to analyze payments data to grow carrier billing revenue?
How to get the most out of carrier billing and understand whether the payment method is performing well for you? The guide we are publishing today helps you find answers to the following questions: Where to find the data for analyzing carrier billing performance? How to compare carrier billing performance with other payment methods? How […]
7 JAN 20
Closing out the year: summary of industry news from December
17 DEC 19
Bundling partnerships: which business model to choose?
By the end of the year, VOD providers have deployed over 540 bundling partnerships with TV providers and telcos. These kinds of partnerships are used for customer acquisition and subscriber growth not only by VOD-s but also other digital content providers, including music services and game developers. Bundling partnerships give digital service providers a faster […]
13 DEC 19
How does carrier billing help game developers increase payment conversion?
The number of people with smartphones in emerging markets continues to grow. For game developers this means a large part of their audience is in these regions as well. The new gaming audience has access to content, but often do not have access to traditional payment methods: For emerging markets, carrier billing gives an alternative […]
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