Join Fortumo at Merchant Payments Ecosystem!

Join Fortumo at Merchant Payments Ecosystem!

Next week, we are headed to one of the biggest global payments industry events: Merchant Payments Ecosystem.

In addition to presentations from companies including Google, Microsoft and Mastercard, our own Vice President of Global Business Development Andrea Boetti will be sharing his thoughts on stage as well.

If you are interested in learning more on how mobile commerce merchants can work together with telcos to grow their visibility, user base and revenue, join our presentation on February 21st, 11AM in the festival of online payments track.

Following the presentation, we’ll also be discussing the future of mobile payments together with Trustly and SafetyPay.

Want to meet up at the event and see if we can grow your revenue like we did for Kinguin? Contact us to book a meeting.

What happened in the digital ecosystem in January?

What happened in the digital ecosystem in January?

We’ve arrived at the most important month of the year for the telco industry, as Mobile World Congress will be kicking off in a few weeks. Prior to the abundance of stories that will pop up during the event, let’s take a look back at what happened in January.

Notably, Grab is expanding heavily into payments which signals the need for accessible, alternative payment methods (including carrier billing) in Asia. Telcos should also keep an eye on the performance of the reversed unlimited data offering of Google and its impact on their own service portfolio.

We also recommend you to check out our global carrier billing market report for 2017, profiling performance of the payment method across 100+ countries.

For more insights on the digital ecosystem, check out other stories below.

General mobile

Payments

E-commerce

Digital content

Gaming

Direct carrier billing in 2017: global market report by Fortumo

Carrier billing in the Central & Southern Africa: market report by Fortumo

This market report takes a look back at 2017 and profiles carrier billing in the fastest growing countries of Asia Pacific, Latin America, Middle East & Africa, Western Europe and Central & Eastern Europe. For a look back on 2017 and what happened in e-commerce, digital content and gaming categories, please check out our monthly news recaps.

As the number of smartphones users continues to grow, traditional payment methods are lagging behind. In emerging markets, debit and credit cards are often available only to a fraction of mobile users.

For merchants selling digital and physical goods online, this means the need to adapt and implement new payment methods that help reach these unbanked users. Carrier billing is strongly positioned here due to its unprecedented reach, giving any mobile device owner access to online payments.

During 2017, carrier billing was among the leading payment methods for digital gaming. As the industry continues to evolve, a growing amount of merchants (including app stores and streaming services) continue rolling out the payment method for their services.

Combined with telcos upgrading their payment technologies to higher quality as well as more flexible commercial terms, carrier billing provides merchants with a way to acquire, monetize and retain more users.

This report aims to give merchants looking into the payment method an understanding of markets with significant potential for carrier billing, as well as insights on user demographics and payment behaviour across the world.

To download the report, enter your contact details below.

Emerging Markets Payment Index: Q4 2017 update

Emerging Markets Payment Index: Q4 2017 update

As the mobile audience in emerging markets continues to grow, so does carrier billing.

Below, you can find data on the performance of carrier billing in India, Nigeria, Pakistan, Vietnam, Bangladesh, Brazil, Egypt and Indonesia.

For insights on carrier billing in other markets, head over to our market reports section.

Carrier billing for mobile commerce: Kinguin & Orange Poland case study

Carrier billing for mobile commerce: Kinguin & Orange Poland case study

This case study looks at how the mobile payments company Fortumo, the online games marketplace Kinguin and the Polish mobile operator Orange improve consumer payment experience with carrier billing.

Fortumo established partnerships separately with Kinguin and Orange during June 2016. During the summer of 2017, Kinguin launched Fortumo’s Hosted DCB product to collect payments from Orange subscribers.

Hosted DCB allows Kinguin to have credit-card like features (dynamic pricing) and commercial terms for carrier billing while significantly increasing paying user reach and simplifying the checkout flow.

In addition to the new payment method, Kinguin and Orange also launched a joint marketing campaign. Launching the new, improved payment product and joint promotion of the payment method resulted in:

  • 8x growth in average transaction value
  • 84x growth in payment volume

How was such growth achieved and what additional benefits did launching through Fortumo have for Kinguin and Orange Poland? Fill in your contact details below, download the case study and find out!

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