19 FEB 2019

Aftonbladet & Fortumo case study: direct carrier billing for digital publishers

POSTED UNDER Case Study Digital Goods Digital Publishing Direct Carrier Billing Subscriptions
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Andrea Boetti

Director of Strategic Partnerships, Fortumo

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This case study looks at how Aftonbladet (part of Schibsted Media Group) uses telco solutions for subscriber and revenue growth. Aftonbladet, one of the leading daily newspapers in Sweden, has integrated Fortumo’s direct carrier billing platform to collect payments from its readers.

Carrier billing provides Aftonbladet’s readers with an accessible and simple payment experience: any mobile device owner can subscribe to the newspaper in just a few clicks. This has resulted in carrier billing increasing Aftonbladet’s organic user growth.

Aftonbladet readers can subscribe to the online Aftonbladet Plus and Aftonbladet Plus Premium services, which gives them access to premium articles, consumer tests, travel guides, unique offers and discounts. Readers can subscribe to Aftonbladet either by using their credit card, Klarna or carrier billing.

Download the case study below to find out how Aftonbladet uses direct carrier billing for subscription revenue growth.

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