Edit: We have published a new market report on India in September 2015. Click here to access it.
India is quickly growing to become one of the biggest smartphone markets in the world. Similarly to other emerging markets, Android is the preferred choice for most consumers and accounts for an estimated 91% percent of all smartphones in the country.
However, most developers are struggling to generate revenue in India which is a problem also highlighted in App Annie’s Q3 2014 Market Index. While India places third in downloads on Google Play, it doesn’t even appear in the top 5 for revenue.
To help solve this challenge and make the Indian app ecosystem more transparent for developers, we’ve put together a whitepaper about the Indian Android ecosystem together with NASSCOM.
The whitepaper covers the following topics:
- User spending behavior & ARPPU
- Data connectivity
- Alternative Android distribution channels
- Smartphone brands & most popular Android devices in India
- OS versions, screen sizes and languages of Android users in India
Enter your contact details below, click "Download Now" and you will be able to download the market report immediately.