This market report gives an overview of the digital ecosystem and direct carrier billing landscape in South-East Asia. From the digital ecosystem perspective, the countries profiled can be categorized into three:
- Mature, developed countries with a smaller growth curve: Malaysia, Singapore, Taiwan
- Steadily growing markets: Indonesia, Philippines, Thailand, Vietnam
- Emerging markets with lower starting base and higher growth: Cambodia, Myanmar, Pakistan
The digital ecosystem of the Asia Pacific region is booming. Among other news over the past year, the following stories from Asia have caught our eye: SVOD services are estimated to reach 1.8 billion subscribers this year; Amazon Prime has recently expanded into India and Tencent is looking to dominate the e-sports and livestreaming scenes.
At the same time, service providers face a challenge in monetization: traditional payment method (bank cards) ownership is extremely low and marketing channels used in mature Western countries are not efficient. Streaming services are increasingly relying on telco bundling for growth in the region and carrier billing is used to collect payments from users.
In the report, we have brought out demographic information, data on payment access and user spend behaviour with carrier billing. These indicators should be useful to digital service providers in assessing the potential of launching telco partnerships in the region. Fortumo can support in getting these partnerships off the ground through our turnkey payment solutions and Trident Bundling Platform covering all the countries profiled.
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