Our first regional market report this year on carrier billing focuses on Central & Eastern Europe. The report profiles mobile payments in Russia, Ukraine, Poland, Romania, Czech Republic, Hungary, Azerbaijan, Belarus, Bulgaria and Serbia.
While equal in size to the EU5 (France, Germany, Italy, Spain & UK) or US in terms of population, they are significantly more fragmented. Localization of both the digital service provided and payment methods is a key to succeed in the region.
Central & Eastern Europe is in an intermediate phase between Western markets and quickly growing emerging markets. There is relatively high ownership of traditional desktop devices, which means traditional software vendors and PC game developers have significant potential in the region.
In all of the markets profiled all but one country has reached smartphone ownership above 50%, which opens up new growth opportunities for digital merchants. At the same time, access to bank-based payments remains low, making carrier billing the perfect alternative to collect payments from Central & Eastern Europe.
From this report, you will find a high-level overview of the digital ecosystem in each country. Additionally, we provide data on carrier billing in the country: money spent per user on digital services as well as pricing dynamics of the market which help you fine-tune your monetization strategy.