During the last few years, India has become a superpower in the mobile ecosystem. The country now has more smartphones than the United States, being only exceeded by China. Just this summer, India also became the biggest country by number of Facebook users.
Despite a booming (mobile) economy, growth in the market can be challenging for digital merchants. Low income and past habit to consume digital content for free (including piracy) means a relatively small part of the population is able and willing to pay for online content and services.
Even in case there is willingness to pay for a digital service, many people do not have the channels available to do so. The banking industry has not caught up with the rest of the economy and this means access to traditional, bank-based payment methods is low, illustrated by single-digit credit card ownership in the country.
As a result, adopting alternative payments is one of the key challenges for merchants looking to expand their user base and revenue in the country. This market report aims to help merchants in solving that challenge by providing information on carrier billing in the country.
Want to get a better understanding of India's mobile ecosystem? Fill in the form below and download your copy of the market report!