Our second market report of 2017 focuses on Latin America. It covers 10 of the biggest countries in the region by population where Fortumo has coverage: Brazil, Mexico, Colombia, Argentina, Venezuela, Peru, Chile, Ecuador, Bolivia and Panama.
With low bank account and payment cards ownership in all Latin American markets, carrier billing has grown to be among the top 3 payment methods for digital content across Latin America. Combined with a growing ownership of smartphones and disposable income (as witnessed also in significant growth of revenue per user), carrier billing is an excellent method of generating additional revenue from Latin America.
From this report, you will find a high-level overview of the digital ecosystem in each country. Additionally, we provide data on carrier billing in the country: money spent per user on digital services as well as pricing dynamics of the market which help you fine-tune your monetization strategy. Payments data is based on merchants using Fortumo’s Web SDK.
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