Today we publish our latest market report, giving an overview of the mobile payments landscape of the Middle Eastern and African regions.
This report covers 12 markets where Fortumo has coverage. These markets are: Nigeria, Egypt, Turkey, South Africa, Kenya, Ethiopia, Saudi Arabia, Iraq, Morocco, Cote d’Ivoire, United Arab Emirates and Kuwait.
The Middle Eastern and African regions are very diverse and economic well-being, access to online payments and user spending can differ ten-fold even in neighboring countries. This market report aims to help digital services merchants understand these differences and fine-tune their content and monetization strategy to maximize revenue from each market.
Download the report below to learn more about the region’s demographics, carrier profiles, user spending behavior, localization and platform preferences.