Fortumo's latest market report that we are publishing today profiles carrier billing in the Nordics.
The countries profiled in the report are Denmark, Finland, Norway and Sweden.
The Nordic region is one of the wealthiest in the world, with all countries belonging to the top 20 countries globally in national income per capita. With a well-developed telecommunications infrastructure, high-speed mobile internet is accessible to almost everyone and has also resulted in very high smartphone ownership rates.
This makes the region attractive for any digital merchant as user’s access to digital content and disposable income are high.
While a relatively large amount of people have access to card-based payments thanks to owning a credit card, carrier billing is still among the most popular payment methods for digital content.
This is either due to inconvenience in the checkout process where card-based payments require the user to enter substantial amounts of personal data about themselves; or due to the fear of fraud - that the same information shared with merchants might become compromised.
Due to this, carrier billing is a suitable alternative payment method to enable purchasing for people who either can not or do not want to make card payments online.
If you want to find out more on the region's demographics, carriers and user spending behavior, download the report below!