While Western Europe is generally considered a region with strong online payment penetration, numbers tell a different story. In fact, only 38.3% of Europeans have access to bank cards with an e-money function and only 41% have made an online purchase during the past 3 months.
This means merchants are missing out on a significant amount of paying users unless they add alternative and local payment methods like carrier billing and direct debit.
We're happy to share with you our latest market report which provides insights into the biggest countries in Western Europe - Germany, France, United Kingdom, Italy, Spain, Netherlands, Belgium, Greece, Portugal & Sweden.
The report gives a high-level overview of the countries as well as insights on the carrier billing landscape, user spending behavior, device preferences and localization. The data presented in this report has been taken from Fortumo’s cross-platform payment solution (payments on PCs, tablets, smartphones, feature phones and smart TVs).
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