22 APR 2021

Carrier billing market report: Central & Eastern Europe

POSTED UNDER Direct Carrier Billing Market Report Payments Web Payments
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Martin Lips

VP of Business Development

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This report gives an overview of the direct carrier billing landscape in Central & Eastern Europe. The following countries are included in the report: Russia, Ukraine, Poland, Romania, Czech Republic, Hungary, Belarus, Bulgaria, Serbia, Slovakia.

The report is based on combined data from the Boku & Fortumo carrier billing platforms which connect merchants with 36 telcos and 290 million consumers in these markets. 

For each country, you will find the following data in the report:

  • Demographics: average population, median age, income
  • Telecommunications: phone ownership, data speeds, GSMA’s mobile connectivity rankings, telco profiles
  • Payment infrastructure data: bank account access, credit and debit card ownership 
  • Carrier billing data: median revenue per user, spend distribution by transaction values, user distribution by monthly spend, popularity of carrier billing as a payment method

The data is aggregated across more than 500 merchants using the Boku and Fortumo platforms, giving a broad overview into consumer behavior with carrier billing: 

  • How much are consumers spending using carrier billing?
  • What pricing do other digital content merchants use with carrier billing?
  • How does the distribution of transactions look like?

As a result, this report should be useful to any digital content merchant in assessing how to adjust user acquisition and pricing strategies for Central & Eastern Europe.

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