Digital content merchants operating in Europe will soon see their payment conversion drop. The reason for this is the recently launched Payment Services Directive 2 (PSD2), which requires online payments to be authorized with Strong Customer Authentication (SCA).
SCA requires all online transactions to be confirmed by consumers in Europe, adding an extra step into the checkout flow. During the payment, consumers need to provide two of the three following: knowledge, possession and inherence elements.
The good news? Carrier billing is exempt from these requirements.
Download our fact sheet and find out how carrier billing helps mitigate the negative impact on payment conversion.