This market report gives an overview of the mobile payments landscape of Western Europe. It covers 12 countries where Fortumo has coverage: Germany, France, United Kingdom, Italy, Spain, Netherlands, Belgium, Greece, Portugal, Austria, Switzerland and Ireland.
Traditional bank-based payment methods, such as credit cards and digital wallets, are widely available in Western Europe. So why is carrier billing relevant and the 3rd most popular payment method for digital content in the region, after bank cards and digital wallets?
Even though consumers have other payment methods to choose from, carrier billing is the preferred choice due to its simplicity and security. Consumers do not need to sign into additional accounts, payments are completed in a few clicks and no personal data is shared online. The last point is especially relevant in the context of new privacy regulations (GDPR).
In this market report, you will find information on:
- Demographic and digital ecosystem data on each country
- User spending behaviour with carrier billing
- Overview of leading digital merchants active in the region
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