The mobile payments company Fortumo and the telecommunications company Axiata Group Berhad are today announcing a partnership for direct carrier billing. The first markets that were launched thanks to the partnership are Indonesia (XL Axiata) and Malaysia (Celcom), covering 43 million mobile subscribers.
“Axiata and Fortumo have a strong overlap of strategic interests in Asia. Fortumo’s platform is used by leading merchants in digital entertainment who are looking to expand their payment coverage in Asia. At the same time, Axiata operates in some of the fastest growing mobile markets where most users are unable to make payments by using traditional payment methods. We are very excited to be working together with one of the leading mobile operator groups in the region to connect digital merchants with their audience,” said Gerri Kodres, Chief Business Officer at Fortumo.
In Indonesia, the first market launched through the partnership, only 5 million people have a credit card while there are already more than 65 million smartphone owners. App stores and digital content merchants who implement direct carrier billing are thus able to reach 10 times more paying users in the country than with bank-based payment methods.
The direct carrier billing partnership covers 8 countries (Indonesia, Malaysia, Sri Lanka, Cambodia, Bangladesh, India, Singapore and Pakistan).
As part of the agreement, Fortumo will integrate Axiata Group’s direct carrier billing API into its billing infrastructure which will in turn enable merchants to seamlessly launch payments in all markets where Axiata operates. This approach allows Axiata to quickly onboard leading digital content merchants while Fortumo takes care of the merchant on-boarding, support and business operations activities.
Fortumo’s direct carrier billing platform is used by leading app stores (Google Play), digital media companies (Spotify, Sony, HOOQ, Gaana) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio). To enable global carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world.
About Axiata Group Berhad
As one of the largest Asian telecommunication companies, Axiata today operates in ten countries, servicing almost 300 million subscribers. With a diverse portfolio in mobile network operations, communications infrastructure services and digital services, the Group pieces together the best in connectivity, technology and people in its vision of Advancing Asia. Axiata has controlling stakes in market leading mobile operators in South East Asia and South Asia. Axiata Group of companies operate under the brand name of ‘Celcom’ in Malaysia, ‘XL’ in Indonesia, ‘Dialog’ in Sri Lanka, ‘Robi’ in Bangladesh, ‘Smart’ in Cambodia and ‘Ncell’ in Nepal. Further to this, the Group also holds strategic interests in ‘Idea’ in India and ‘M1’ in Singapore. For more information, please visit https://axiata.com.