The mobile technology company Fortumo and the leading Polish classifieds platform OLX.pl (part of OLX Group) are today announcing a direct carrier billing partnership. Consumers can now easily increase the visibility of their ads on OLX.pl by charging the payment to their mobile operator bill. The option to pay with carrier billing is available for all 38 million subscribers of Play, Orange, Plus and T-Mobile in Poland.
On the OLX.pl platform, consumers can increase the visibility of their classifieds through premium features such as highlighted ads and personalized pages. When paying for these features with carrier billing, consumers simply need to enter their phone number and confirm the payment with an SMS-based PIN code. Compared to credit card payments, carrier billing provides a shorter checkout flow as users do not need to enter any personal data during the payment process.
“OLX operates in the high growth markets where card penetration is rather low, and people prefer to pay using local payment methods. Carrier Billing helps us cater for all our customer segments and provide our users with a payment method they are able to use. Everyone is familiar with their local mobile carriers, and people can easily recognize the brands. Our customers love carrier billing for its simplicity as they can put the cost of services on their monthly phone bill in one click,” said Floriane Gramlich, Director of Payments and Monetization Products at OLX.
“Online marketplaces make it quick and easy for consumers to buy and sell items. Carrier billing supports this simplicity by providing merchants with a payment solution that increases their conversion and brings more paying users on board. We are excited to be working together with OLX, a global leader in the classifieds space,” said Andrea Boetti, VP of Global Business Development at Fortumo.
In Poland, where the carrier billing solution was launched, 70% of people have a smartphone while only 16% of people own a credit card. This creates a challenge for B2C merchants as a large portion of their user base is unable to make online payments. Carrier billing solves this issue by allowing any prepaid or postpaid mobile user to make payments through their mobile operator bill. Additional data on carrier billing in Poland and other countries in Central & Eastern Europe can be found from Fortumo’s CEE market report.
In recent news from the region, Fortumo expanded its partnership with the digital parking services company EasyPark to Slovenia during January.
OLX launched carrier billing through Fortumo’s Unified SDK product. By using Unified SDK, merchants can cut down on the time and development resources needed to roll out carrier billing. This is due to the fact that only one integration is needed with Fortumo, who already has direct integrations in place with mobile operators.
Besides OLX, Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, Schibsted, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.
About OLX Group
OLX Group is a global product and tech company which operates a network of market-leading trading platforms in over 40 countries. With more than 350 million monthly users worldwide, OLX Group makes it fast and easy to buy and sell almost anything online, such as household goods, phones, cars and houses. Through consumer brands including Avito, dubizzle, letgo, OLX, and many dozen others, we estimate that 17 million things are exchanged on its apps and platforms every single month. The company powered by a team of 5,000 people, operating from 35+ offices across five continents. OLX Group is part of Naspers, a global internet and entertainment group and one of the largest technology investors in the world.
For more information, please visit https://www.olxgroup.com.