2 JUL 2019

Fortumo creates bundling solution for Tata Sky Binge & Amazon Prime

POSTED UNDER Press Release
image of Mattias Liivak

Mattias Liivak

Head of Marketing & PR, Fortumo

image for Fortumo creates bundling solution for Tata Sky Binge & Amazon Prime

The mobile technology company Fortumo has launched a unique bundling solution for Tata Sky Binge & Amazon Prime. Tata Sky, India’s leading content distribution platform launched a pioneering service for its subscribers – ‘Tata Sky Binge’ a platform that brings digital content from multiple apps on to your TV.

Tata Sky Binge is accessible through the Amazon FireTV Stick – Tata Sky Edition, an exclusive & unique offering that will allow subscribers to stream digital content from across a diverse mix of apps through a single platform and single subscription fee. Prime is the best in shopping and entertainment from Amazon.

Subscribers to Tata Sky Binge will get 3 months of Amazon Prime access courtesy of Tata Sky, which includes unlimited free & fast shipping, unlimited access to movies and TV shows with Prime Video at no additional cost. It also includes unlimited access to millions of songs ad-free with Prime Music, books with Prime Reading, exciting product launches and early access to lightning deals and more. Post the first 3 months access the subscribers can continue with Amazon Prime at ₹129/month on their Tata Sky bill.

“Enabling access to unique digital content gives telcos the opportunity to differentiate from their competitors, increase customer loyalty and lifetime value. Customers in turn get to benefit from high quality digital content such as Amazon Prime Video and the best e-commerce experience with Amazon Prime. Fortumo’s solution makes it quick and simple to launch such partnerships and we are excited to be helping Tata Sky in introducing Amazon Prime to a new audience,“ added Andrea Boetti, VP of Global Business Development at Fortumo.

The bundling solution was delivered to Tata Sky by Fortumo using its Trident Bundling Platform. The platform allows mobile operators, Pay TV and broadband providers to launch promotional offers with external digital services in a scalable manner. Recently, the Indian mobile operator BSNL used Fortumo’s platform to deploy Amazon Prime offers to its subscribers.

The Trident Bundling Platform gives telecommunications companies the following capabilities:

  • Managing multiple bundle partnerships through one solution
  • Flexibility in commercial scenarios: hard bundling, add-ons and reselling
  • Simple customer lifecycle management, with Fortumo handling service discovery, activation, authentication, entitlement, renewals, user management and termination
  • Analytics and reporting tools for reconciliation and settlement processes

Fortumo’s platform is used by Amazon, Google, Spotify, Electronic Arts, Schibsted, OLX, EasyPark and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About Tata Sky:

Tata Sky Limited (‘Tata Sky’) is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India’s leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky has been a pioneer in the HD Set top box category having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2 lakh towns with over 18 million connections in India. For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com.

Revenue calculator
Do the math: how much would your revenue increase with carrier billing?
Revenue calculator preview image

Content categories