Today Fortumo is switching on mobile payments in Nigeria. With Nigeria connected, mobile payments become available to an additional 114 million mobile phone users.
Mobile internet dominates in Nigeria - 75% of all internet subscriptions in the country are mobile, totalling at 35 million users. Currently only 25 percent of phones in the country are smartphones. However, the growth potential is big and will be accelerated by cheap smartphones being manufactured specifically for the African market - in 2012, smartphone sales in Nigeria doubled, partly thanks to low-cost phones including the Huawei Ideos X1, Samsung Galaxy Pocket, Intel Yolo and Huawei 4Afrika entering the market.
Due to a large portion of the population still using feature phones - not just in Nigeria but elsewhere in Africa - we have created a special flow of our cross-platform mobile payments for feature phones.
In addition to a large share of feature phones, another thing to keep in mind when expanding to Nigeria is localization. Even local developers struggle to create games due to the huge cultural diversity, with over 500 different languages being spoken in Nigeria. If you are interested in getting a better understanding of the local gaming industry, we recommend getting in touch with the local chapter of the International Game Developers Association.
Basic facts about Nigeria:
- Population: 170.1 million (2012 est.)
- Number of mobile phones: 114 million (Source: Nigerian Telecommunication Commission, 2012)
- Official language: English
- Official currency: NGN (Nigerian naira)
- Mobile operators supported by Fortumo: MTN, Airtel, Etisalat, M-Tel