Today Fortumo has further strengthened its position as the leading mobile payment provider in Central and Eastern Europe - we are excited to announce a strategic partnership with Kyivstar , the second largest mobile operator and one of the innovation leaders in Central and Eastern Europe.
Developers will now be able take advantage of direct carrier billing to collect payments from 25 million Kyivstar customers in Ukraine.
Kyivstar will start using Fortumo in its App Club app store, the first app that will be published with Fortumo payments is "Cut the Rope: Originals“ by Zeptolab.
The size of digital gaming market in Ukraine is estimated to be 57 million USD in 2013. While there are 30 million credit cards in Ukraine, more than half of these cards are inactive and not used to make payments online. Many Eastern European countries including Ukraine also have problems related to credit card fraud, making mobile payments the perfect alternative to monetize users online. Since users do not have to enter any personal data to make mobile payments, it reduces the risk of fraud and on the other hand, increases payment conversion due to a much simpler payment flow.
In addition to providing any developer with easy access to 25 million potential users, we are also helping top developers with marketing and co-promotion opportunities together with Kyivstar.
If you’re interested in expanding your payment coverage through carrier billing, please fill out the form below and we will get in touch with you:
Read the full press release here .