Fragmented China: How To Distribute Your Apps In The Largest Android Market?

Some months ago I wrote about the fragmentation of the Android app ecosystem and why it is worth considering distributing your apps outside of Google Play. While there are about thirty additional marketplaces available for Western markets, the situation is even more colourful in China.

China recently became the largest smartphone market in the world and with a 90 percent market share for Android it can be a huge potential source of revenue for Android developers.

What’s more, gaming consoles are banned in China so web and mobile games are hugely popular. However, there are certain things to keep in mind when publishing your app in China:

  • There are over 200 Android app stores available for end-users, the largest ones being Tencent, Qihoo 360, Wandouija, 91 Mobile, UCWeb, Baidu, D.cn and China Mobile’s app store, with almost no market share for Google Play and other Western channels.
  • Carrier billing accounts for 75% of all revenues generated from apps
  • OEM preinstalls are an important channel for Chinese app developers to get access to end-users.

The infographic additionally illustrates the opportunities which China presents to Android developers. While the market is huge, applying the same logic to app monetization which works in the West will not work here.

Fortumo China In-App Payments Android

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