Infographic: carrier billing spending behaviour & platform preferences in emerging markets

Users in different countries have very different behavior when it comes to online spending. While the average transaction size in Brazil is around $2 and in France $4, users end up spending roughly the same amount of money each month. Knowing how much your audience is willing to spend, when they are most likely do it and on which platforms is the key to maximizing revenue through carrier billing.

Below you can find an overview of user spending behavior as well as their device preferences for 8 countries. These countries have been highlighted by GfK its global forecast of top smartphone markets for growth by value in 2015 These markets have a significantly lower level of access to traditional online payments than mature economies.

Infographic Fortumo carrier billing spending behaviour platform preferences in emerging markets