The type of merchants who provide online services to consumers has changed significantly over the past few years. While in the past virtual goods (such as currency inside a game or premium features on social networks) made up a bulk of content sold online, today the majority of consumer spending has shifted to digital (music, video) goods, services and mobile commerce.
The business model and payment processing needs of these segments are different. For example, video streaming companies need to pay royalties to movie studios and app stores allow developers to define any price of items sold. As a result, mobile operators interested in launching these new merchants need to review their commercial and technical offering as well.
Below we have brought out a useful overview of modern online service segments, their revenue potential for carriers as well as merchant requirements for launching carrier billing.
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