21 NOV 2014

Infographic: What Are the 5 Biggest Developer Mistakes in Emerging Markets?

POSTED UNDER Games and Gaming Infographic Mobile Marketing
image of Mattias Liivak

Mattias Liivak

Head of Marketing & PR, Fortumo

Compared to your audience in Western countries, getting users in emerging markets to pay for virtual or digital content is a challenge – income is lower and most people do not have access to credit cards.

While carrier billing enables the collection of payments from most of these users, using the right payment solutions is only one step towards successful monetization.

In order to help you tune your app for local audiences, we’ve put together an infographic which shows what people in emerging markets see after downloading most apps built by Western developers.

Check out the infographic below.

Fortumo Mobile Payments 5 Most Common Developer Mistakes In Emerging Markets

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