Carrier billing for mobile commerce: Kinguin & Orange Poland case study

Carrier billing for mobile commerce: Kinguin & Orange Poland case study

This case study looks at how the mobile payments company Fortumo, the online games marketplace Kinguin and the Polish mobile operator Orange improve consumer payment experience with carrier billing.

Fortumo established partnerships separately with Kinguin and Orange during June 2016. During the summer of 2017, Kinguin launched Fortumo’s Hosted DCB product to collect payments from Orange subscribers.

Hosted DCB allows Kinguin to have credit-card like features (dynamic pricing) and commercial terms for carrier billing while significantly increasing paying user reach and simplifying the checkout flow.

In addition to the new payment method, Kinguin and Orange also launched a joint marketing campaign. Launching the new, improved payment product and joint promotion of the payment method resulted in:

  • 8x growth in average transaction value
  • 84x growth in payment volume

How was such growth achieved and what additional benefits did launching through Fortumo have for Kinguin and Orange Poland? Fill in your contact details below, download the case study and find out!