The mobile operator Latvijas Mobilais Telefons (LMT) and the mobile payments company Fortumo are today announcing the launch of direct carrier billing on Google Play. More than 1 million LMT subscribers can now purchase apps, in-app items and digital content from the app store by charging payments to their mobile phone bill.
"We are pleased to launch carrier billing on Google Play to offer our customers more convenient way how to pay for apps, games and other digital content on Google Play. LMT billing option now is available to both postpaid and prepaid customers. We believe Fortumo’s technology and wide network of merchants will give our customers easier access to digital content and better experience in using mobile payments," said Vīgants Radziņš, Business Management Department Director at LMT.
“We are very glad to enable a new country for Google Play carrier billing and roll out with LMT, the market leader and the most innovative operator in Latvia. Fortumo’s industry-leading billing and analytics platform and unique expertise in the Baltics and Scandinavia will help LMT to boost payment revenue both from app stores and digital merchants in other segments,” said Gerri Kodres, Chief Business Officer at Fortumo.
LMT is the second carrier from the mobile operator group Telia Company to launch Google Play carrier billing through Fortumo. In November last year, Fortumo launched direct carrier billing on Google Play for Telia Estonia.
The same direct carrier billing integration used to launch Google Play will also be used by LMT to launch any other merchants connected to Fortumo’s platform. LMT will also get access to Fortumo Insight, a data analytics platform for carriers to track, analyze and grow their revenue from mobile payments.
In addition to Google Play, Fortumo’s direct carrier billing platform is used by digital media providers (Spotify, Sony, HOOQ, Gaana), gaming companies (EA Mobile, Gameloft, Kinguin, Rovio) and others. To enable carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world.
LMT is the largest mobile operator in Latvia with more than 1.1 million subscribers. As the innovation leader in the market, LMT offers its customers a full range of high-quality telecommunications services – voice communications, high-speed mobile internet without volume limitation as well as mobile television "LMT Straume" with live broadcasts and home television service in 4G network. For more information, please visit https://www.lmt.lv/ and http://straume.lmt.lv.