Fortumo's latest market report gives an overview of the mobile payments landscape in Latin America. It covers 10 of the biggest countries in the region by population where Fortumo has coverage: Brazil, Mexico, Colombia, Argentina, Peru, Venezuela, Chile, Guatemala, Ecuador and Dominican Republic.
In Latin America, carrier billing is the second most popular payment method for online gaming according to SuperDataResearch. Carrier billing holds a 21% market share among all payment methods, making Latin America the most popular region for carrier billing globally.
This is because bank cards are available to very few people in the region, for example only 32% of people in Brazil and 17% in Mexico have a credit card. At the same time, more than 155 million people already own a smartphone, a number which is estimated to double by 2019. This makes carrier billing the perfect alternative to bank-based payments in Latin America.
If you want to understand the carrier billing market in Latin America better, this market report will give you the following insights:
- Demographic data, mobile coverage and banking access of each market
- Spending behavior of users in each market (quarterly revenue per paying user, average transaction size and transaction volume)
- Overview of mobile operators and their market shares
- Overview of traffic sources by platform and recommendations for localization
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