Market report: carrier billing in the Commonwealth of Independent States

Market report - carrier billing in the Commonwealth of Independent States

We are happy to announce the addition of a new report to our line-up. This time we present you with an overview of the mobile market in the Commonwealth of Independent States (CIS). The report covers 7 countries where Fortumo has coverage: Russia, CIS associate member Ukraine, Kazakhstan, Belarus, Azerbaijan, Moldova and Armenia.

CIS is significantly different from both Europe and Asia in that Russian culture and language are the predominant ones in the region. This also extends to online content consumption: Yandex provides significant competition to Google while [VK]( prevails over Facebook. Digital content merchants entering this region should keep this in mind both from a localization and user acquisition perspective.

If you want to understand what the mobile market in the CIS region looks like, this market report will give you the following insights:

  • Demographic data, mobile coverage and banking access of each market
  • Carrier billing spend behavior of users in each market (quarterly revenue per paying user, average transaction size and transaction volume)
  • Overview of mobile operators and their market shares
  • Overview of traffic sources by platform and recommendations for localization

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