This market report is intended to help digital content merchants evaluate feasibility of implementing carrier billing for their services as well as mobile operators to get an understanding of how the payment method is performing across the world. The report provides an overview of the commercial and technical quality of carrier billing in benchmark countries across the world.
The countries profiled in the report are: Brazil (Latin America); United Kingdom, Germany, France (Western Europe); Russia, Ukraine, Poland (Eastern Europe); Nigeria, Egypt, Turkey (MENA); India, Indonesia, Pakistan, Philippines, Vietnam (Asia).
In addition to giving a high-level overview of the mobile ecosystem of each market, the report describes technical capabilities and commercial terms of mobile operators, highlights taxes related to processing payments in the country and gives guidance on whether merchants should establish a local entity.
We have also brought out a list of globally leading digital merchants (social networking, app stores, streaming and gaming) and their adoption of carrier billing by country. This help assess the potential of carrier billing in each market: the needs of such merchants for carrier billing are generally more complex, both from a commercial and technical viewpoint. Each market has also been given a carrier billing health grade based on this.