22 MAR 2019

Media monetization and growth strategies – white paper by Fortumo

POSTED UNDER Bundling Digital Goods Digital Publishing Direct Carrier Billing Mobile Marketing Payments Subscriptions White Paper
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Andrea Boetti

Director of Strategic Partnerships, Fortumo

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This white paper focuses on digital publishers and the challenge to monetize digital content. As publishers are putting more focus to digital subscriptions, consumers are not catching up: only 10-30% of people are subscribed to digital news.

In the white paper, we explain how telco partnerships are an organic match for digital publishers to grow their user base and revenue. We show how telco infrastructure can be leveraged for signing up users, collecting payments from them and launching bundle deals. We refer to our case study with Aftonbladet, who has seen a 20% increase in new users from implementing telco-based solutions.

In the end, we provide an overview of practical steps in addition to telco partnerships that digital publishers can consider for maximizing revenue.

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