While Africa is vast and diverse, in the digital ecosystem the common factor has been a direct move from “no connectivity” to smartphones, with desktop access to the internet being skipped.
This means many people are mobile-only and carriers are in the driver’s seat when it comes to digital innovation. M-Pesa is a great example of this, reconfirmed by the launch of payments for ridesharing earlier this week.
We see that in addition to traditional segments for carrier billing such as app stores, gaming, social networking and VOD, low access to bank services means carriers are in a position to provide even more value to their customers. Carrier billing in Africa can be used to provide customers with fintech solutions, including insurance, remittances and micro-loaning.
Fortumo helps carriers and merchants open up new paths to growth (check out our recent case study with Globe). We are already helping more than 600 million people in Africa and the Middle East pay for premium digital services and want to grow this reach even further.
Looking forward to meeting all of you at AfricaCom!