This week we are look forward to meeting leading eSports companies at eSports BAR in Cannes.
eSports today generates $1.2 billion annually and has an audience of 420 million people, which makes it almost as big as golf. Notably, prize pools for some eSports events are bigger than those of many major traditional sporting events.
So, what have telcos got to do with all of this? As with all other types of audiovisual content, most of the consumption today takes place on mobile devices and on telco networks. This means telcos are an organic match for eSports companies looking to grow their audience.
eSports organizations can use mobile operators (and TV providers) for growth through bundle partnerships, but also for bringing new viewers to advertising-supported, subscription and pay-per-view (PPV) eSports events.
For more insight, check out our recent case study on how the gaming industry can make telco partnerships work in their advantage.
Will you be going to Esports BAR? Interested in growing your audience through Fortumo’s global network of telco partnerships? Get in touch and let’s meet up.