In a couple of weeks, Fortumo is headed to one of the biggest game developers events in Europe as Gamescom is taking place in Cologne, Germany from August 13th to 17th. We’re going to showcase our mobile payments solutions. But why should you care?
An article from The Guardian earlier this year signals an important shift in the customer base for mobile developers. A majority of smartphones sold are going to emerging markets and most first-time smartphone owners are also located in countries like China, India and Vietnam.
These users will bring a significant increase in downloads to mobile developers but it’s safe to assume that revenue will not follow, something we’ve highlighted previously as well thanks to App Annie’s data on app store revenues. Whether it’s because of low credit card penetration (India, Vietnam), Google Play being unavailable (China) or third party app stores capturing a growing share of the market (Brazil) - earning revenue from the growing number of users will become more difficult than ever.
There is a shift happening in traditional gaming as well. The free-to-play business model has proven to be successful for mobile games and MMOs and an increasing number of developers are looking to launch their new PC games for free. With the subscription model in decline, the future monetization of desktop gaming will probably shift to freemium as well.
Fortumo can help solve these challenges for developers by providing unrivalled payment coverage in emerging markets. In addition to China, India and Vietnam, Fortumo has payment coverage in 77 other countries with the latest addition being Pakistan. Better yet, only one integration is needed to reach mobile phone owners in all of them.
Want to find out more about how to increase your revenue in emerging markets through carrier billing? Drop by our booth at Hall 4.1, B-015.
If you’re interested in expanding your payment coverage through carrier billing, please fill out the form below and we will get in touch with you: