Bringing convenience to fingertips, Mobitel, Sri Lanka’s National Mobile Service Provider has joined hands with Fortumo, one of the leading mobile technology companies, to launch direct carrier billing in Sri Lanka. The partnership will facilitate Mobitel subscribers to enjoy premium digital content, pay for games, in-app content and a host of digital services by simply opting purchases to their postpaid phone bill or prepaid number.
“Today, we see that the technological growth is shaping customer behavior which in return demand speed, security and convenience. Understanding the evolving needs, we partnered with Fortumo to offer our valued customers the opportunity to purchase their favorite digital content at the touch of their fingertips so that they can explore more and experience more,” Nalin Perera, CEO of Mobitel, remarked.
Fortumo’s Unified SDK solution makes it easy for digital service providers to launch direct carrier billing in a scalable manner. Fortumo manages the checkout flow and localization on behalf of its merchants, accelerating the time-to-market and reducing the amount of development work needed to launch the payment method. The same integration can be used to collect payments from Mobitel and more than 280+ other mobile operators across the world connected to Fortumo’s platform.
“Mobile operators are becoming the central point of entertainment for digital audiences, especially in emerging markets such as Sri Lanka. Low credit card penetration and high smartphone ownership position telcos perfectly to deliver digital content to their subscribers while carrier billing gives service providers the solution to monetize that content. We are excited to be working with Mobitel and look forward to growing the partnership,” said Taavi Krusell, VP of Telco Partnerships at Fortumo.
In Sri Lanka, only a small portion of people have credit cards while most own a smartphone. This creates a challenge for digital service providers: while the majority of people can access online content, most are unable to pay for premium services. Carrier billing solves this issue by allowing any user to charge online payments to their phone bill. Furthermore, carrier billing does not require users to own or create any accounts, no personal data is collected during the checkout process and payments are completed through a simple 2-step verification process.
In recent news from Asia, Fortumo announced a bundling partnership with Amazon and Jio in India to deliver Amazon Prime services to Jio subscribers.
Mobitel – Sri Lanka’s National Mobile Service Provider and a fully-owned subsidiary of Sri Lanka Telecom. The company offers mobile telephony services, high-speed broadband, enterprise solutions, IDD services, mobile money (mCash) and a host of value added services.
Accordingly, Mobitel launched its 4G-LTE Network in 2013 to provide unparalleled broadband experience to Sri Lankans. Keeping ahead with pioneering new technologies, Mobitel trialed 4.5G LTE-Advanced Pro technology with CA (Carrier Aggregation) of three bands again for the first time in South Asia in 2016. In 2017, Mobitel was able to deploy the first Sub-1G mobile broadband network in Sri Lanka based on 900MHz spectrum innovatively to provide superior coverage for some rural areas of the country. In 2018 Mobitel launched the First Commercial 4.5G/4G+ Mobile Network in South Asia. In April 2019, Mobitel was the first network in South Asia to successfully showcase the first 5G deployment over a mobile network by connecting a commercial mobile smartphone to its 5G network. Fuelling over USD 700mn worth of investments to-date, Mobitel has shaped the ICT landscape experiencing exciting growth- poised to lead the industry into its next phase of development.