June news recap: what happened in the mobile industry?

June news recap: what happened in the mobile industry?

Half of 2017 is already over, how come the time flies so quickly!? If you’re wondering the same and feel like there’s never enough hours in the day to stay on top of everything, we’re making a little part of it easier for you.

Below, you’ll find our monthly overview of the biggest stories from the digital world: from general interest payment stories to mergers and acquisitions. Check out our summary of June below! In addition to the external stories, make sure to also check out our customer support white paper to keep your users happy.

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Hard bundles & soft bundles: what’s the difference from a digital service provider perspective?

Last week, we wrote about the growing importance of mobile operator partnerships in helping digital merchants acquire new users in emerging markets. Such partnerships are commonplace for streaming services. But for those companies who have not teamed up with carriers it’s important to know: how exactly do these deals work?

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White paper: Providing good customer support for payment services

Providing good customer support for payment services

Having some of your customers face problems while making payments is an unavoidable issue. When troubleshooting such cases, there are two options: resolving the issue successfully and retaining the customer, or failing to do so in a timely manner and losing future revenue from them.

Providing good support has a direct impact on revenue: a recent study by Forrester claims companies with good customer support grow 5 times faster than those who provide mediocre assistance. Forrester’s study and other data points often make an indirect connection between revenue and customer support. With payments-related support, the connection is direct: failed payments or users demanding refunds mean the money is either never arriving in your bank account or about to leave it.

This white paper aims to give merchants an understanding on how Fortumo helps merchants with customer support and what merchants can do on their own to provide great customer support experiences to their own users.

Fill in your contact details below, download the white paper and take your customer support to the next level!

The digital audience has changed: what this means for you

The digital audience has changed: what this means for you

Building a successful digital business has a clear formula: build up a user base, create a product they are willing to pay for and retain those users for as long as possible.

Some companies do it better than others. Facebook has 2 billion active users, VK has 90 million. Netflix has 93 million paying users, Hulu has 12 million. Spotify has 50 million paying users, Pandora is at 5 million. Why?

Beside executing well on user acquisition, monetization and retention, a critical component of success is adapting when to market changes. Many companies no longer exist who failed to make the change from desktop to mobile and from web to apps. What’s the next big shift and how not to go defunct because of it?

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May in the mobile industry: recap of the month

May in the mobile industry: recap of the month

Another month over and it’s time to recap the biggest payments, e-commerce, digital content and gaming stories of the month! Check out the overview below and don’t forget to download our latest market report on Latin America, as well as the infographic on deployment of carrier billing by the world’s leading digital companies.

In addition to the monthly news, KPCB's Internet Trends Report is also compulsory reading for anyone working in the digital industry.

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