White paper: what to do when payments fail?

Carrier bundling: leveraging mobile operators for user acquisition and marketing

When a consumer attempts to make an online payment, sometimes the payment is inevitably going to fail.

According to research on online commerce, 32% of basket abandonment can be attributed to payment-related issues (complicated checkout, credit card declined). With total cart abandonment at around 70%, this means a staggering 22% of revenue is lost because the user had issues with making the payment.

In this white paper, we take a look at why payments fail with carrier billing. These issues can be categorized into technical failures, and “consumer failures”. While the first can be easily fixed with some engineering effort, the second part is a bit more complicated and that’s what we will focus on.

In addition to providing an overview of which countries see which “consumer failures” the most, we also outline the steps that both merchants and mobile operators can take in order to reduce the amount of failed payments.

As the result of upfront planning and actionable consumer communication, merchants can recoup a substantial amount of revenue that would otherwise be lost.

Enter your contact details below and you'll be able to download the white paper immediately.

October news round-up: overview of the digital industry

October news round-up: overview of the digital industry

Time to round up the month’s biggest news stories! Check out our recap of the industry news below and in case you missed it, head over and download our market report on the MENA region as well.

Here’s what caught our eye in October:

General mobile

Payments

E-commerce

Digital content

Gaming

Emerging Markets Payment Index: update for Q3 2017

Emerging Markets Payment Index: update for Q3 2017

How did carrier billing do in the fastest growing mobile markets of the world during the third quarter of 2017?

Check out the data and payment performance on India, Nigeria, Pakistan, Vietnam, Bangladesh, Brazil, Egypt, Indonesia and Philippines!

For insights on carrier billing in other markets, head over to our market reports section.

Meet Fortumo at AfricaCom!

Meet Fortumo at Gitex

Next week, we are headed to Africa’s largest telecommunications industry event AfricaCom. If you wish to set up a meeting, reach out to us at bd@fortumo.com.

While Africa is vast and diverse, in the digital ecosystem the common factor has been a direct move from “no connectivity” to smartphones, with desktop access to the internet being skipped.

This means many people are mobile-only and carriers are in the driver’s seat when it comes to digital innovation. M-Pesa is a great example of this, reconfirmed by the launch of payments for ridesharing earlier this week.

We see that in addition to traditional segments for carrier billing such as app stores, gaming, social networking and VOD, low access to bank services means carriers are in a position to provide even more value to their customers. Carrier billing in Africa can be used to provide customers with fintech solutions, including insurance, remittances and micro-loaning.

Fortumo helps carriers and merchants open up new paths to growth (check out our recent case study with Globe). We are already helping more than 600 million people in Africa and the Middle East pay for premium digital services and want to grow this reach even further.

Looking forward to meeting all of you at AfricaCom!

Carrier billing in the Middle East & North Africa: market report by Fortumo

Carrier billing in India: market report by Fortumo

This market report gives an overview of the mobile payments landscape of the Middle East and North Africa. It covers 10 markets where Fortumo has coverage. These markets are (by population): Egypt, Turkey, Algeria, Saudi Arabia, Iraq, Morocco, Tunisia, United Arab Emirates, Kuwait and Bahrain.

MENA stands out in the mobile ecosystem due to a combination of high smartphone ownership rates across all markets coupled with significant spending on digital content. As an example, average revenue per user from carrier billing in Saudi Arabia ($16.7) from September 2017 was higher than in Germany, France and the United Kingdom.

At the same time, card-based payments are out of reach for most people in the region, which means that adopting locally available payment methods is one of the key factors for succeeding in MENA. According to SuperDataResearch it is in fact carrier billing that merchants tap into when looking for additional ways to grow: the payment method represents 14.8% of all revenue generated by digital gaming in the region, only being behind bank-based payments and e-wallets.

Beside the varying access to payment methods, the countries in the region are extremely diverse, both in economic and cultural terms. This market report aims to give merchants a better understanding of the region: what the local mobile landscape looks like, how to localize pricing to match user income, which payment methods to select in order to increase the amount of paying users and which devices to target.

To learn more about carrier billing in the MENA region, download the market report below.

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