Banjo serenade days in dating are over: dating has gone online

Banjo serenade days in dating are over

Back in the medieval times, the concept of social dating included princes on white horses, equipped with just a banjo and courageousness, singing for their ladies under their window, while hoping to mesmerize the princesses’ attention. Followed with the usage of newspapers, social dating moved to the personal advertisements on the last page of the newspaper. Then the technological trend switched social dating to late night chat rooms on TVs where you could send out Premium SMS and be matched with a person.

However, nowadays majority of social dating has digitized. Looking back the idea of finding a partner on the web used to seem rather creepy, but now it has become a norm. Smartphones are the bars of 21st century. Applications like Tinder, Badoo, Bumble and Tantan are specifically tailored for meeting the other half online, while overcoming the fear of actually approaching someone in person. Sounds hasslefree to just swipe yes or no, while not having the need to move yourself or face rejection in person.

Dating platforms give their users a fair preview of potential other halfs by highlighting similar interests, social groups and mutual friends. Interestingly over 17% of marriages start through online dating. According to the Statistic Brain Research Institute, 1 in 5 relationships and a little more than 1 in 6 marriages begin online. Nowadays most of the people probably have someone in their social circle who just happened to match their other half on a dating platform.

Social dating platforms are the gateways to mutual introduction and saying hassle free ‘’Hi’’ to the desired potential partner. Ironically, it also shows the areas to avoid when being alone. No wonder there has been a such surge in development of social dating platforms, targeting different niches like Judaism followers, Christians, Muslims, Trump supporters or people who self-select themselves as intelligent and even people who have a beard (Bristlr).

Moreover, during the recent #MeToo movements, ex Tinder co-founder Whitney Herd created Bumble application, promoting women's rights and equality by letting only female users initiate the first contact. Bumble is already competing with the dating service giants and even rolling out strong marketing campaign with famous tennis player Serena Williams

The market accounts with a worth of $4.6B globally, growing fast and highly competitive. In 2017 during Facebook’s annual conference, it was announced that Facebook will be branching out into social dating and testing out their service in Columbia. There is definitely a strong trend in the usage of the platforms due to the mass availability of mobile phones and the access to the internet. While mobile phones are more personal, it seems more and more intriguing to swipe in order to meet new people or even get lucky.

While social dating is booming and more accessible than ever, platforms need to monetize their customers and majority of the platforms have an extra service for their users. Typically this involves input of their credit cards. However, 9 out of 10 users don’t finish inserting their credit card info. Also in case of the developing countries they lack access to them altogether.

Implementing direct carrier billing (DCB) as a payment solution, eliminates both problems with one stone. Users pay with their phone and are billed through their mobile bill or prepaid card. Another concern for the social dating platform is scalability and branching out to new markets. Fortumo tackles both problems by connecting telcos and merchants.

Eventually, platforms are successfully monetizing and scaling while its users are happily meeting new people - it sounds like a perfect match!

Read more about the digital dating scene and it’s monetization strategies from our recent dating white paper.

Headed to MWC? So are we!

Headed to MWC? So are we!

Next week, Fortumo’s team will be going to Mobile World Congress for the eleventh time. Our booth is located at Hall 8.1, Stand no 8.1 J51 so drop by or get in touch if you want to set up a meeting.

2018 was a strong growth year for merchants in traditional segments such as gaming and dating. At the same time, new segments including digital publishing, online marketplaces and transportation are giving carrier billing more attention as it provides consumers with the simplest online payment experience possible. On the bundling front, we’ll also have some pretty exciting news to share soon.

We aim to me a long-term partner for both our telcos and merchants in growing their user base, revenue and customer loyalty. If you want to explore using Fortumo’s platform for growing your business, let’s meet up in Barcelona.

FREE scammy bingo

FREE scammy bingo

Don’t be the guy who can’t take a good deal. There’s probably a very sad millionaire out there who has been trying to give away her money to countless lost relatives around the world and no-one gives her money for bank transfers. Using our exclusive FREE 0-click scam bingo, you can spot a great deal from miles away.

In all seriousness though, if someone wants to cut you an amazing deal or give away expensive stuff for free, it’s probably a scam. If hunky young lads or lusty ladies are dying to chat you up, it’s probably also a scam (sorry). If you are offered anything valuable with zero effort - yet again, scam.

The battle against scammers seems never-ending. Australian telco Optus recently got a 10M dollar fine for misleading customers who unknowingly purchased or subscribed to content via the telco's direct billing service. US Federal Communications Commission is also taking an iron fist policy on (mobile) phone cramming.

As a mobile payments company, we’ve seen - and turned down - all kinds of shady businesses. Sadly for companies offering these kinds of deals, 10+ years in the industry has made us pretty good lie detectors.

But since it’s better to be safe than sorry, take a look at this scam bingo. If you hit any of them, there’s a reason to be suspicious.

FREE scammy bingo

Aftonbladet & Fortumo case study: direct carrier billing for digital publishers

Special report: carrier billing for dating services in 2019

This case study looks at how Aftonbladet (part of Schibsted Media Group) uses telco solutions for subscriber and revenue growth. Aftonbladet, one of the leading daily newspapers in Sweden, has integrated Fortumo’s direct carrier billing platform to collect payments from its readers.

Carrier billing provides Aftonbladet’s readers with an accessible and simple payment experience: any mobile device owner can subscribe to the newspaper in just a few clicks. This has resulted in carrier billing increasing Aftonbladet’s organic user growth.

Aftonbladet readers can subscribe to the online Aftonbladet Plus and Aftonbladet Plus Premium services, which gives them access to premium articles, consumer tests, travel guides, unique offers and discounts. Readers can subscribe to Aftonbladet either by using their credit card, Klarna or carrier billing.

Download the case study below to find out how Aftonbladet uses direct carrier billing for subscription revenue growth.

Special report: carrier billing for dating services in 2019

Special report: carrier billing for dating services in 2019

Dating apps have come to stay (for now, anyways). When Tinder revolutionized the dating scene over five years ago, many people were sceptical about the rise of this new technosexual era. It was predicted that dating through apps can’t lead to long-term relationship success.

The time has proved if not the opposite, then at least that these fears did not come true. Just two years after launching in 2012, Tinder was registering more than a billion "swipes" a day. Even tech giants such as Facebook have become interested in the dating scene after seeing Tinder’s success. There are 200M users on Facebook who list their relationship status as “single.”

Dating apps are now a firmly established part of the dating scene. These include Tinder, Bumble, Hinge and a range of others suited to different tastes. The basis of these apps is simple. Users can create a profile by uploading several photos, along with a short text description. This becomes visible to other users who can then ‘like’ or ‘dislike’ the profile.

In this report, we give an overview of how carrier billing fits into the existing monetization strategy of dating services. We profile the markets with the biggest potential for carrier billing, also highlighting end-user spending trends for each market. Finally, the report explains how mobile operators - often the biggest consumer-facing digital companies in their country - can help dating services increase user acquisition and revenue through marketing support, once a dating service provider has decided to implement carrier billing.

Enter your contact details below and download the report immediately!

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