Fission case study: increasing live streaming revenue with Fortumo carrier billing

Fission case study: increasing live streaming revenue with Fortumo carrier billing

In today's case study, we take a look at how the live streaming platform provider Fission has grown their user base and revenue thanks to carrier billing.

Fission is a leading digital entertainment media company whose live streaming platforms 7Nujoom and Haahi are some of the most popular in the Middle Eastern and African region. In total, the platforms have over 8 million users in MENA.

Because only 10% of people in the region have a credit card, Fission decided to use Fortumo's Web SDK to increase the amount of people who can make payments on their streaming platforms.

As a result, Fission grew their revenue in the MENA region by 10%. To find out how it happened, download the case study below!

White paper: 6 steps to preventing consumer fraud with carrier billing

White paper: 6 steps to preventing consumer fraud with carrier billing

This white paper gives an overview to merchants using carrier billing on how Fortumo prevents fraud with carrier billing and what additional steps merchants can take to avoid it. In general, fraud with carrier billing is significantly lower than with credit cards for two primary reasons:

  1. Paying with carrier billing is safe for consumers: in order to confirm an online payment, there needs to be physical access to the device (SIM card) to which the payment is being charged; this means card-not-present fraud is extremely complicated with carrier billing and such fraud rates are much lower with credit cards

  2. Friendly fraud (chargeback fraud) is not widespread with carrier billing due to the fact that carrier billing is primarily used for the sale of virtual and digital goods; such digital goods can be withdrawn from consumers; in case of refund requests users who request refunds can be blocked from making future payments, making chargeback fraud an unpopular approach with carrier billing

This however does not mean fraud as a topic can be ignored by merchants when using carrier billing. In this white paper, we have listed 6 practical steps merchants can take to mitigate and prevent carrier billing fraud on their services.

MWC recap: carriers and digital merchants need each other more than ever

MWC recap: carriers and digital merchants need each other more than ever

After a long and exciting week for our team at Mobile World Congress, we are now finally back in office and able to reflect on what happened at the industry’s standout event.

For consumer media, the most exciting news story was surprisingly the relaunch of classic Nokia feature phones. But during meetings with our carrier and digital merchant partners another, a much more significant trend confirmed itself - the shift from a focus on hardware to a focus on digital services.

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Monthly news recap: February 2017 update

Monthly news recap: February 2017 update

The short month of February is now over, but that does not mean there was a lack of news during the past month. Our summary covers the biggest stories across the industry so if you don’t have time to keep an eye on the news, check out an overview below.

We can not also overlook Mobile World Congress that is taking place in Barcelona today. As the list of announcements made there would be too long, we recommend to check out the event’s news portal Mobile World Live for full coverage.

In addition to the news stories, make sure to also view our updated carrier billing deployment tracker, highlighting carrier billing deployment by the world’s leading digital companies.

We hope you have an interesting read and a great start to March!

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How to track unique customers and payments?

How to track unique customers and payments?

Today’s post draws attention to a simple yet useful feature of Fortumo’s Cross-Platform Mobile Payments product that makes life easier for merchants: tracking unique customers and their transactions.

Fortumo lets you do this type of tracking by providing the CUID (consumer unique identifier) and operation_reference (transaction identifier) parameters that can be included in each transaction.

Since you are most likely using other payment methods (such as credit cards or PayPal) for processing payments and already have similar parameters included in these transactions you simply need to add the same parameters to your payments done through carrier billing as well.

Using these parameters is useful for three reasons:

  • Troubleshooting transactions: should a payment fail and the user reaches out to you, it is easier to identify the payment. For example, you can use their account e-mail as the CUID and the e-mail they are writing you from is most likely the same address;

  • Refund requests: when a user requests a refund the same benefits as above apply, since you will be able to save time on requesting additional information about the user to process the refund;

  • Risk management: Most users have only one SIM card and account with you from which they make payments. With the combination of knowing their phone number, CUID and operation_reference, you can limit how many phone numbers each account can make payments from. For example, it would not make sense for one account to be subscribed to a streaming service several times, or for one gaming account to be buying items from several different phone numbers. Keep an eye out and limit such activity!

We will soon also be publishing a white paper focusing on other aspects of fraud management with carrier billing, beside the topic of limiting payments from accounts and phone numbers as well. But in the meanwhile, make sure to include the CUID and operation_reference parameters in your web payments.

If you have any questions or need help in adding the parameters, get in touch!

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