How to track unique customers and payments?

How to track unique customers and payments?

Today’s post draws attention to a simple yet useful feature of Fortumo’s Cross-Platform Mobile Payments product that makes life easier for merchants: tracking unique customers and their transactions.

Fortumo lets you do this type of tracking by providing the CUID (consumer unique identifier) and operation_reference (transaction identifier) parameters that can be included in each transaction.

Since you are most likely using other payment methods (such as credit cards or PayPal) for processing payments and already have similar parameters included in these transactions you simply need to add the same parameters to your payments done through carrier billing as well.

Using these parameters is useful for three reasons:

  • Troubleshooting transactions: should a payment fail and the user reaches out to you, it is easier to identify the payment. For example, you can use their account e-mail as the CUID and the e-mail they are writing you from is most likely the same address;

  • Refund requests: when a user requests a refund the same benefits as above apply, since you will be able to save time on requesting additional information about the user to process the refund;

  • Risk management: Most users have only one SIM card and account with you from which they make payments. With the combination of knowing their phone number, CUID and operation_reference, you can limit how many phone numbers each account can make payments from. For example, it would not make sense for one account to be subscribed to a streaming service several times, or for one gaming account to be buying items from several different phone numbers. Keep an eye out and limit such activity!

We will soon also be publishing a white paper focusing on other aspects of fraud management with carrier billing, beside the topic of limiting payments from accounts and phone numbers as well. But in the meanwhile, make sure to include the CUID and operation_reference parameters in your web payments.

If you have any questions or need help in adding the parameters, get in touch!

February update: carrier billing deployment tracker infographic

Today we are publishing the first update to our quarterly carrier billing deployment tracker.

Due to the December holiday period in between the two updates, the number of new deployments of direct carrier billing by major digital media companies has been low. Spotify has rolled out payments in France, while Google has done it in India and Vietnam.

But what is the overall status of direct carrier billing deployment in benchmark markets for Facebook, Apple, Google, Spotify, Netflix and Riot Games? Click on the image below for a full version of the infographic.

Infographic: carrier billing deployment tracker February 2017

White paper: How to ensure a successful Google Play launch?

Direct carrier billing in 2016: global market report by Fortumo

Our latest white paper helps mobile operators prepare for the launch of direct carrier billing on Google Play.

Whether you have already launched carrier billing on Google Play or it is in your roadmap for 2017, we have listed best practices for how to set up and run app store payments.

These guidelines ensure your customers are happy while account activations and revenue from Google Play keeps growing and includes answers to the following question:

  • How should your marketing team prepare for the launch?
  • How to figure out reasonable spend limits?
  • How can error messages ensure a good customer experience?
  • How to grow revenue after launch?
  • How to measure your payment performance against the market?

Sounds interesting? Fill in your contact details below and you will be able to download the white paper immediately.

Are subscription payments enough for streaming services?

Are subscription payments enough for streaming services?

In the beginning of this year, the online music streaming industry hit an important milestone of 100 million paying subscribers. Video streaming reached this mark a little while ago and could be somewhere around 130 to 140 million subscribers (Netflix today has 93 million users, Hulu 12 million and the rest from smaller competitors). In today’s blog post, let’s take a look at what is the current state of the industry and whether payments can accelerate this growth.

One hundred million users is by no means a small accomplishment, but on a global scale the numbers are relatively small. With an estimated 2.1 billion smartphone users, this means only 5% of people are paying for a music or video streaming service. How does it compare to other digital entertainment categories?

Read more »

How did 2017 begin for the mobile industry?

How did 2017 begin for the mobile industry?

2017 is off to an interesting start with big acquisitions happening in the payments, streaming and gaming industries. Below we have listed the biggest news stories and analysis on the market from January. Make sure to also keep an eye on the Indian telecommunications market, where two of the biggest carriers are supposedly merging and government policies on direct carrier billing are also being reviewed.

From our side, we gave you two new reports to dig through in January: our first annual global market report for 2016 as well as our quarterly Emerging Markets Payment Index.

Hope you find our reports useful and make sure to check out January’s recap below!

Read more »
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