Today we are publishing the latest version of our Emerging Markets Payment Index. This report gives an overview of the fastest growing smartphone markets according to GfK: India, Indonesia, South Africa, Brazil, Pakistan, Nigeria, Egypt and Vietnam.
If you are a digital content merchant, you can use this report to get a bird’s eye view of the mobile ecosystem in each of the countries, as well as benchmark your users’ spending behavior (average transaction size, average revenue per paying user) to aggregated data on carrier billing.
For this report, we have also included a couple of new data points: mobile broadband access in the market and the split between prepaid and postpaid SIM cards.
Check out our Emerging Markets Payment Index Q1 2016 on SlideShare below. For more data across 90+ countries that Fortumo covers, head over to our other market reports.