The mobile technology company Fortumo is today announcing the launch of the Bangladeshi mobile operator Robi Axiata Ltd. on its payments platform. Merchants using Fortumo’s platform can now collect payments from more than 52 million Robi and Airtel subscribers through direct carrier billing.
Merchants connected to Fortumo’s platform can collect payments from Robi and Airtel subscribers through Fortumo’s Unified SDK. Unified SDK connects merchants to Robi and a network of hundreds of telcos and 30+ digital wallets through one integration. Fortumo hosts and localizes Unified SDK checkout flows on its platform, making it simple and scalable for merchants to launch local payment methods across the world.
In Bangladesh, credit card penetration is only 0.2% while 41% of people own a smartphone. For merchants, this creates the problem of having many users able to access services but without a payment method to pay for premium content. Carrier billing solves the problem by allowing any mobile device owner to charge payments to their phone bill instead.
Additional information on the mobile ecosystem of Bangladesh can be found from Fortumo’s Asia market report.
“Robi always strives to give the best experience to our customers. Demand for digital services is increasing among Bangladeshi consumers but one of the biggest barriers is the payment medium. With partners like Fortumo and carrier billing, it will be much easier to facilitate payments which will contribute us to better serve our customers,” said Ahmed Armaan Siddiqui, EVP of VAS & New Business at Robi Axiata Ltd.
“Adding local payment methods is the main way merchants can achieve rapid revenue growth in emerging markets. Our aim at Fortumo is to make launching those otherwise complex payment methods as simple as possible for merchants. We are excited to partner with Robi/Airtel and help merchants grow in Bangladesh,” added Martin Lips, VP of Business Development at Fortumo.
About Robi Axiata Ltd
Robi Axiata Limited (“Robi”) is a public limited company, where Asian telecom giant, Axiata Group Berhad, based in Malaysia, holds the majority shareholding (61.82%). Aside from the public shareholders (10%), the global telecom giant, Bharti Airtel, headquartered in New Delhi, India, holds 28.18% of shares in the company. Robi is the second largest mobile network operator in Bangladesh creating new digital experiences for the people of the country.
Through sustained investment Robi has created a robust telecom infrastructure to deliver innovation to all corners of the country. In addition to delivering its innovative digital products and services, the country-wide telecom infrastructure serves as the key enabler for the growing digital eco-system of the country. Be it urban or rural, people find their way to Digital Bangladesh through Robi. For more information, visit https://www.robi.com.bd/en.