Every marketer knows that creating a well-established customer persona is one of the pillars of good content marketing. It helps the company envision the key segments and target the customers with offers that feel tailored for their needs.
Often the companies target the same audience and in this case it’s an option to include several complementing products in the same offer. Co-marketing is growing in popularity and personalized service bundling is the rising trend in e-commerce.
Here are some bundling ideas to spark your inspiration.