Our latest white paper gives an overview of implementing carrier billing in the context of online dating services. Carrier billing is one of the most widely available online payment methods as the consumer only needs a mobile phone and a SIM card in order to make online payments. The purchases are either added to the user’s monthly phone bill or deducted from their prepaid balance.
Carrier billing is becoming increasingly popular as traditional payment methods (bank cards) are not widely available in emerging markets. It is estimated that carrier billing transaction volumes will reach $47 billion by 2020, four times the amount being processed today.
In this report, we give an overview of how carrier billing fits into the existing monetization strategy of online dating services. We also profile the markets with the biggest potential for carrier billing, also highlighting end-user spending trends for each market.
Finally, the report highlights how mobile operators - often the biggest consumer-facing digital companies in their country - can help dating services increase user acquisition and revenue through marketing support, once a dating service merchant has decided to implement carrier billing.