Telekom Slovenije Google Play & Fortumo case study: doubling Google Play spend limits

Telekom Slovenije Google Play & Fortumo case study: doubling Google Play spend limits

Telcos usually start off with lower spend limits, because they’re afraid people pay with carrier billing but leave their bills unpaid. This would be an obvious credit risk for the telco. The main concern with raising the spend limit is, if it will raise the number of problematic payments (and not the revenue).

Our latest case study looks at how Telekom Slovenije doubled their Google Play spend limit and how it affected their Google Play performance. It also takes a look at how a subscriber using Google Play differs from the rest of the users. Telekom Slovenije is the leading mobile operator in Slovenia with a 44% market share.

Telekom Slovenije has been offering direct carrier billing in Google Play to their mobile clients for many years now. In September 2018 they doubled their monthly Google Play spend limit from €30 to €60.

Download the case study and find out how doubling their spend limits for Google Play increased Telekom Slovenije's transaction volumes more than half in five months!