31 MAY 2018

User verification, charging & churn: improving retention with carrier billing

POSTED UNDER Direct Carrier Billing Mobile Marketing Payments Subscriptions White Paper
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Andrea Boetti

Director of Strategic Partnerships, Fortumo

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Recently we published a case study explaining how subscription retries help digital merchants increase retention of their users.

However, the topic of getting users to stick around with your service is broader. Users can already drop out during authentication or during the first charge attempt and they may also decide to abandon the service voluntarily. What to do in those cases?

Today we are happy to share with you a new white paper, giving an overview of what both merchants and telcos can do to keep users engaged.

Sounds interesting? Leave your contact details below and find out how carrier billing retention can be improved.

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