App stores are increasingly dependent on mobile operators to sustain revenue growth. As of January 2016, Google Play supports carrier billing in 35 markets, Windows Phone Store in 52 markets and Apple in 2 markets.
But enabling carrier billing for app stores does not guarantee success. While some users find the way to enable carrier billing on the app store on their own, most will not.
In addition to this, preparing the technical platform and analyzing payments data helps significantly increase end-user spending on app stores.
For example, the top 10% of users generate 50% of app store revenues. With incorrect spending limits in place, this revenue can be lost.
Fortumo's latest white paper helps carriers understand what steps must be taken to ensure success with app stores. The topics covered in this white paper are:*Preparing your subscribers for the launch
- Preparing your billing platform for the launch
- Analyzing payments data and maximizing revenue
- Generating additional revenue beyond app stores
- How Fortumo is helping carriers increase revenue from app stores
Click "Download now", enter your contact details and you will get access to the white paper immediately!