Digital wallets have become an increasingly important part of the day-to-day lives of many consumers, offering them a way to pay for purchases across multiple use cases.
While wallets can be online or mobile, increasingly, mobile is taking a primary role in revolutionizing the way consumers make payments.
The importance of digital wallets is evident from the number of wallets in use, which is estimated to have exceeded 2.6 billion in 2020, accelerating to over 4.4 billion in 2025.
The rapid growth of wallets and their evolving nature means that merchants can no longer afford to ignore wallets, and that they must have effective acceptance strategies in place. In this white paper focused on digital wallets, we give an overview of:
- Why are wallets an important payment channel for digital content merchants?
- What are the biggest challenges for merchants in launching wallet payments?
- How to evaluate wallet payment providers?
Interested in learning more about digital wallets and how to use them to grow your payments revenue?
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