Digital Advertising Specialist

Location: Tallinn/Tartu

expired to Apply

Deadline: 22 Sept 2019

Fortumo develops mobile technologies that our merchants (including Google Play, Spotify and Amazon) use to grow their user base, collect payments and increase customer loyalty. We help them do this by connecting them to 350+ mobile operators in 100+ countries so they can use our telco integrations for customer acquisition (bundling), payments (direct carrier billing) and communication (SMS messaging).

We have global team of more than 10 nationalities with offices in Tallinn, Tartu, Hanoi, Delhi, Singapore and Jakarta. The quickly changing digital ecosystem requires us to be independent and fast learners, but at the same time work together across multiple teams to deliver results to our customers. The industry we operate in is highly competitive which means everyone needs to go the extra mile, but we never forget about having fun while doing so.

Your day-to-day:

In this role, you will work on planning, launching, measuring and improving our marketing campaigns and related KPI-s, as well as allocating the advertising budget. You will create a flow of inbound leads through search engine advertising, engage existing leads through retargeting and work closely with our business development team on priority segments and products, using the account-based marketing (ABM) approach.

Your goal will be to increase the amount of Marketing Qualified Leads with whom our business development team will work with to get them launched as Fortumo's customers. On a daily basis, this means researching of new marketing channels, A/B testing ad creatives, researching keywords, setting up audiences and optimizing advertising assets for conversions. You will also work on improving our homepage SEO, launching landing pages and other assets to support our advertising campaigns and organic visibility.

On a monthly basis, you will be analyzing campaign data and reporting on recommendations to improve our strategy, tactics and channels used.

    Our clients:

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    We really want you to:

    • Strong interest towards technology, digital entertainment, telecommunications or finance
    • 2+ years of experience with running ad campaigns on Google AdWords and LinkedIn
    • Good knowledge of Google Analytics and SEO tools (Ahrefs, Woorank, SEMrush or similar)
    • Experience with website optimization for SEO and advertising purposes
    • The ability to take initiative, work independently and efficiently without close supervision
    • Love for numbers: budget planning, results measurement and improvement suggestions
    • Google AdWords certification, e-mail marketing and B2B social media management experience is a plus

    We offer you:

    • Impacting the future of the digital ecosystem while working with leading companies in the industry
    • Competitive compensation package recognizing your performance and accomplishments
    • Cozy working environment at our offices in the city centre of Tallinn and Tartu
    • Frequent all-inclusive team events that help you quickly integrate into our team
    • Extra paid sick days for yourself or in case your children are ill, tenure-based extra vacation days
    • Monthly health & wellness compensation
    • Internal & external trainings, mentoring program, free library and more

    We are happy to talk to you more about the role.

    Kätlin Lepp

    Kätlin Lepp | HR MANAGER

    Skype: katlin.lepp