There are 5 times more mobile phones than credit cards.
Simple checkout flows mean up to 10x better conversion rates.
Carrier billing is secure: no personal data gets transmitted.
Direct carrier billing provides a bigger payment coverage than traditional payment methods like credit cards. In countries like India, only 2% of all people have a credit card. Globally, there is only 1 credit card owner per 5 mobile phone owners. Even in mature markets with high ownership of bank cards, consumers prefer to pay with direct carrier billing due to its simplicity and security.
In emerging markets, direct carrier billing is often the only way for users to purchase online content and services. Digital content and physical services merchants are increasingly relying on carrier billing because a growing amount of their users are located in these markets. You can read more about how carriers are becoming the leading payment processors in these markets from our white paper.
One integration with Fortumo connects merchants to over 350 carriers.
Fortumo facilitates payments between merchants, consumers & carrier.
One global net payout makes reconciliation simple for merchants.
With Fortumo, merchants can collect payments using direct carrier billing in 100 markets through 350 mobile operators. In order to do so, they need to create an account with Fortumo, set up a payment service to define what and for how much they want to sell and then integrate Fortumo’s payment button inside of their service.
When a user clicks the payment button, they are shown a payment window, which is fully hosted and localized by Fortumo. The user enters their phone number and confirms which service they wish to purchase. You can try for yourself how the purchasing experience looks from a consumer perspective:
Once a user confirms their purchase, Fortumo checks with its mobile operator partners which network the end-user is subscribed to and whether they have enough money on their account to make the purchase. Fortumo then notifies the carrier to deduct the money from the account and asks the merchant to give the user the services they paid for.
Fortumo provides direct carrier billing to a wide variety of merchants. This includes app stores (Google Play), digital media providers (Spotify, Sony, iflix), gaming companies (EA Mobile, Gameloft, Kinguin) and social networks (Facebook, Badoo).
Average payouts to merchants range in between 70%-80%.
Each mobile operator has their own commercial terms for direct carrier billing. This means revenue shares are fragmented across the world and even inside each country. Generally, direct carrier billing offers lower payout rates than card-based payments which is in turn compensated by the significant increase in reach and conversion. You can see the full overview of commercial terms of carrier billing when you sign up with Fortumo and visit our Revenue Shares page.
Have any additional questions about direct carrier billing? we'll be happy to help out!