Most people order a taxi or book a bus ticket using their smartphone. But the way people can pay for those services is outdated: card-based payments are inconvenient on mobile devices, create friction and are not available to most smartphone owners. In emerging markets, where smartphone ownership is growing the fastest, less than 10% of people have a credit card with which to make the payment.
With Fortumo, your users can easily charge payments for transportation to their mobile phone bill. There are no additional sign-ups or forms to be filled out: payments are completed in one click of a button.
Carrier billing gives your users a simpler checkout experience while you get bigger payment coverage and the quality and features of payment processing that you have with credit cards.