Tune Talk launches Google Play carrier billing with Fortumo

The Malaysian mobile operator Tune Talk and the mobile technology company Fortumo are today launching direct carrier billing for Google Play. 1.5 million Tune Talk subscribers can now pay for in-app content and apps from Google Play by charging purchases to their Tune Talk prepaid SIM card.

Tune Talk launches Google Play carrier billing with Fortumo

Ameen Amaendran, Tune Talk CEO, stated, “For the longest time, we have always been working towards enabling our Tune Talk subscribers to seamlessly enjoy and purchase their favourite mobile applications with airtime credit. However, there was a limitation in launching Direct Carrier Billing (DCB) previously due to the brand recognition of MVNOs in Malaysia. Thankfully, with the recent Google policy change, we were then able to collaborate with Fortumo and as of May 2020, Tune Talk is now fully live with Google DCB. We foresee an increase in usage among our subscribers and would like to attribute part of this launch success to Fortumo’s professionalism in managing our expectations. It is safe to say, we are pleased to be in partnership for the long run.”

“Carrier billing provides mobile users with the easiest way to pay for digital content. Fortumo makes it easy for telcos to launch world class digital entertainment to their subscribers: not just Google Play, but a wider portfolio of streaming, gaming and other digital merchants. We look forward to growing our partnership with Tune Talk ,” added Taavi Krusell, VP of Carrier Sales at Fortumo.

Beside full project management for the Google Play integration, the company will also support Tune Talk with marketing advice on to maximize subscriber uptake and revenue from the payment solution. This guidance is based on Fortumo’s work with dozens of other telcos on Google Play deployments. Tune Talk will also be able to use the Fortumo Insight platform for real-time analytics on Google Play and to pinpoint activities for performance improvements.

In Malaysia only 21% of people own a credit card while 83% of people have a smartphone. This means the majority of mobile users are able to access content, but cannot pay for premium services.

Carrier billing resolves this issue for digital content merchants by making online payments available to anyone with a mobile device. Any mobile device owner can securely add the transaction to their monthly phone bill or deduct the charge from their prepaid SIM card.

Additional data on the digital ecosystem of Malaysia and other countries of the region is available in Fortumo’s recent Asia market report.

Tune Talk is the second mobile operator to launch carrier billing on Google Play with Fortumo in Malaysia, where the company has been working together with Unifi Mobile since 2017.

In recent news from the region, Fortumo announced a payments partnership with Indonesia’s leading digital publisher Tempo.

About Tune Talk

On 19 Aug 2009, Tune Talk Sdn Bhd (200601001210) was officially launched and it is now the fastest growing Mobile Virtual Network Operator (MVNO) in Malaysia. As a lifestyle telecommunication company, we aim to offer mobile plans at lower rates and capture consumers with attractive rewards. The transition to digital has widened our distribution channels and made our products easily accessible. Primarily, Tune Talk is owned by Celcom Axiata Berhad and Tune Group Sdn Bhd. Being part of the Tune Group, the company has the advantage to collaborate with our sister companies in providing desired products and substantial incentives.

­­Over the past decade, Tune Talk is recognised to be an innovative disruptor that will progressively deliver out-of-the-box solutions in the highly competitive telecommunication industry. We are underway in reaching the 1 million active subscribers’ milestone and the team is looking forward to continuously serve our subscribers and partners with the best mobile services in the Southeast Asia. For more information, kindly check out our social media pages or visit https://www.tunetalk.com/.

The Paypers: Epic Games partners Fortumo to launch carrier billing

Epic Games, a video game, software developer, and publisher, and Fortumo, a mobile technology company, have launched a carrier billing partnership. This means that Epic Games has integrated Fortumo’s carrier billing platform to collect payments for Fortnite Battle Passes, game purchases in the Epic Games Store, and other Epic Games content. So far, the first country where carrier billing has been launched is Spain.

Read more »

Telecompaper: Epic Games launches carrier billing with Fortumo

Epic Games and Fortumo entered into a carrier billing partnership under which Epic Games integrated Fortumo's carrier billing platform to collect payments for Fortnite Battle Passes, game purchases in the Epic Games Store and other Epic Games content. Spain is the first country where carrier billing was launched. Epic Games and Fortumo are working together to expand carrier billing to additional countries and carriers in the upcoming months.

Read more »

Mobile Industry Eye: Epic Games launches carrier billing with Fortumo

Video game software developer and publisher Epic Games has partnered with carrier billing company, Fortumo. Epic Games has integrated Fortumo’s carrier billing platform to collect payments for Fortnite Battle Passes, game purchases in the Epic Games Store and other Epic Games content.

Read more »

App Developer Magazine: Epic Games partners with Fortumo to launch carrier billing

The video game and software developer and publisher Epic Games and the mobile technology company Fortumo are announcing the launch of a carrier billing partnership. Epic Games has integrated Fortumo’s carrier billing platform to collect payments for Fortnite Battle Passes, game purchases in the Epic Games Store and other Epic Games content.

Read more »

Epic Games launches carrier billing with Fortumo

The video game and software developer and publisher Epic Games and the mobile technology company Fortumo are today announcing the launch of a carrier billing partnership. Epic Games has integrated Fortumo's carrier billing platform to collect payments for Fortnite Battle Passes, game purchases in the Epic Games Store and other Epic Games content.

Epic Games launches carrier billing with Fortumo

The first country where carrier billing has been launched is Spain. Epic Games and Fortumo are working together to expand carrier billing to additional countries and carriers in the upcoming months.

"Epic Games has created an ecosystem for game developers and gamers that is high quality, engaging and fair. We are proud to be working with them and supporting both Epic Games and their partners in accelerating revenue and user growth through telco partnerships," said Andrea Boetti, VP of Global Business Development at Fortumo.

Fortumo and Epic Games collaborated to create the business case for carrier billing, with Fortumo helping to identify suitable mobile operators who would match the mapped requirements. This was done to create a roadmap of carriers that would commercially and technically match the publisher's complex offering, which combines the sale of its own in-game content, third party content and game development tools.

Through Fortumo's platform, Epic Games achieved scalability and a faster time to market for the payment method. Rather than integrating and launching each mobile operator separately, using Fortumo enables Epic Games to launch many carriers through one integration.

Fortumo will be working with carriers who have in place a modern direct carrier billing infrastructure to provide a great user experience to gamers. This requires carriers to provide advanced features for carrier billing such as dynamic pricing, token-based charging and automated refunds.

Carrier billing is estimated to account for 14% of all digital gaming transactions in Western Europe. This makes it the third most popular payment method for gaming in the region after credit cards and digital wallets.

The popularity of carrier billing in Western Europe results from its user-friendliness: transactions do not require users to log in to any additional accounts or enter personal information about themselves. Instead, payments are confirmed by using their mobile phone number and a 2-step verification process.

The simpler checkout flows coupled with consumer privacy are also the primary reason why digital content merchants see better conversion from carrier billing compared to other online payment methods.

Over the last 4 years, Fortumo has seen an annual growth of 87% in transaction volume from Western Europe. In parallel, average revenue per user (ARPU) and average transaction values have continued to increase. "The numbers in Europe reflect a clear trend: the adoption of carrier billing continues to grow, digital content merchants value carrier billing and are becoming increasingly better at utilizing it to maximize their revenue," explained Andrea Boetti.

Additional data on carrier billing and the digital ecosystem of Western Europe and other regions of the world can be found from Fortumo’s global market report.

The Fast Mode: Pakistan's Ufone Launches Google Play Direct Carrier Billing with Fortumo

The Pakistani mobile operator Ufone and Fortumo this week announced the launch of direct carrier billing for Google Play. Millions of Ufone subscribers can now pay for apps and in-app content from Google Play by charging purchases to their monthly Ufone bill or prepaid SIM card.

Read more »

Mobile Industry Eye: Ufone Pakistan launches Google Play carrier billing with Fortumo

Pakistani mobile operator, Ufone, and mobile technology company Fortumo have launched direct carrier billing for the Google Play store. Millions of Ufone subscribers can now pay for apps and in-app content from Google Play by charging purchases to their monthly Ufone bill or prepaid SIM card. In addition to the technical setup and project management, Fortumo will support Ufone with marketing advice on how to maximize revenue from Google Play as well as real-time analytics on carrier billing performance from the Fortumo Insight platform.

Read more »

The Paypers: Ufone launches Google Play carrier billing

A Pakistan-based mobile operator Ufone and a mobile technology company Fortumo have launched a direct carrier billing for Google Play. Through this, Ufone subscribers can pay for apps and in-app content from Google Play by charging purchases to their monthly Ufone bill or prepaid SIM card.

Read more »

Telecompaper: Ufone launches Google Play carrier billing with Fortumo

Pakistani mobile operator Ufone and mobile technology company Fortumo announced the launch of direct carrier billing for Google Play. Millions of Ufone subscribers can now pay for apps and in-app content from Google Play by charging purchases to their monthly Ufone bill or prepaid SIM card.

Read more »
« Previous posts