Fortumo and Axiata Group form direct carrier billing partnership

The mobile payments company Fortumo and the telecommunications company Axiata Group Berhad are today announcing a partnership for direct carrier billing. The first markets that were launched thanks to the partnership are Indonesia (XL Axiata) and Malaysia (Celcom), covering 43 million mobile subscribers.

“Axiata and Fortumo have a strong overlap of strategic interests in Asia. Fortumo’s platform is used by leading merchants in digital entertainment who are looking to expand their payment coverage in Asia. At the same time, Axiata operates in some of the fastest growing mobile markets where most users are unable to make payments by using traditional payment methods. We are very excited to be working together with one of the leading mobile operator groups in the region to connect digital merchants with their audience,” said Gerri Kodres, Chief Business Officer at Fortumo.

In Indonesia, the first market launched through the partnership, only 5 million people have a credit card while there are already more than 65 million smartphone owners. App stores and digital content merchants who implement direct carrier billing are thus able to reach 10 times more paying users in the country than with bank-based payment methods.

The direct carrier billing partnership covers 8 countries (Indonesia, Malaysia, Sri Lanka, Cambodia, Bangladesh, India, Singapore and Pakistan).

As part of the agreement, Fortumo will integrate Axiata Group’s direct carrier billing API into its billing infrastructure which will in turn enable merchants to seamlessly launch payments in all markets where Axiata operates. This approach allows Axiata to quickly onboard leading digital content merchants while Fortumo takes care of the merchant on-boarding, support and business operations activities.

Fortumo’s direct carrier billing platform is used by leading app stores (Google Play), digital media companies (Spotify, Sony, HOOQ, Gaana) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio). To enable global carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world.

About Axiata Group Berhad

As one of the largest Asian telecommunication companies, Axiata today operates in ten countries, servicing almost 300 million subscribers. With a diverse portfolio in mobile network operations, communications infrastructure services and digital services, the Group pieces together the best in connectivity, technology and people in its vision of Advancing Asia. Axiata has controlling stakes in market leading mobile operators in South East Asia and South Asia. Axiata Group of companies operate under the brand name of ‘Celcom’ in Malaysia, ‘XL’ in Indonesia, ‘Dialog’ in Sri Lanka, ‘Robi’ in Bangladesh, ‘Smart’ in Cambodia and 'Ncell' in Nepal. Further to this, the Group also holds strategic interests in ‘Idea’ in India and ‘M1’ in Singapore. For more information, please visit https://axiata.com.

Medianama: Will India finally move forward with carrier billing?

The Watal Committee’s recent report on digital payments brought some long-awaited clarity to the digital payments ecosystem of India. I believe I speak on behalf of all mobile operators, service aggregators and digital merchants using carrier billing when I say we are glad to see direct carrier billing was touched upon in a positive manner in the report; and it is not an exaggeration to call their recommendations on carrier billing revolutionary.

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Telecompaper: Fission launches carrier billing services with Fortumo

Mobile payments company Fortumo has signed a direct carrier billing partnership deal with live streaming platform operator Fission. Users of Fission's live streaming networks can now pay for premium features by charging purchases to their mobile phone bill and without the need for a credit card. In the launch phase, carrier billing has been rolled out to Fission's networks Haahi and 7Nujoom the Middle Eastern and North African region.

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Live streaming platform Fission launches carrier billing with Fortumo

The mobile payments company Fortumo and the live streaming platform operator Fission are today announcing a direct carrier billing partnership. Users of Fission’s live streaming networks can now pay for premium features by charging purchases to their mobile phone bill and without the need for a credit card. In the launch phase, carrier billing has been rolled out to Fission’s networks Haahi and 7Nujoom the Middle Eastern and North African region.

“Fission’s goal is to provide our customers with the best online streaming experience possible. Carrier billing is one part of this, giving users the ability to quickly and easily make payments on our platform. We chose to partner with Fortumo for carrier billing due to their seamless user experience and strong market coverage with focus on emerging markets, which overlaps with our expansion plans and goals,” said Fission Business Director Mai Wulan.

“Carrier billing is the most accessible payment method globally after cash, as any mobile phone owner is able to make payments without the need for a credit card or a bank account. We are excited to support Fission in their global expansion by solving the payments challenge in emerging markets,” said Andrea Boetti, VP of Business Development at Fortumo.

Real-time entertainment accounts for 34% of total mobile traffic in the Middle Eastern region, per Sandvine's Global Internet Phenomena report. At the same time, credit card penetration in the region is around 10%. This means most users accessing live streaming services are unable to purchase premium features on these platforms. Carrier billing solves this problem by allowing any mobile phone owner to charge the payment to their monthly phone bill or deduct it from their prepaid SIM card. Additional data on carrier billing in the Middle East can be found in Fortumo’s recent market report.

To expand their payment reach, Fission integrated Fortumo’s Cross-Platform Mobile Payments product into streaming networks. This product allows Fission to collect payments from users in over 90 countries through one integration. Localization (support for 50 languages and 40 currencies) and platform-adaptive checkout flows increase user-friendliness of making payments which further increases payment conversion and revenue.

Fortumo’s direct carrier billing platform is also used by app stores (Google Play), digital media providers (Spotify, Sony, HOOQ, Gaana) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio). To enable carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world.

About Fission's network Haahi and 7Nujoom

Founded by Beijing’s Fission Technology Co. Ltd., Haahi and 7nujoom are live broadcasting platforms for Turkey and The Middle East, respectively. Although the entertainment industry is relatively small in the Middle East and North Africa, the demand for it is growing. But due to religious and cultural differences the internet industry in Europe and the US is not able to sufficiently localize products and services. Although less restrictive than the Middle East, the difference in Turkey’s religious beliefs and political policies has also limited the development of internet industries from the west.

This has given Chinese companies a great opportunity to use sophisticated technology and localization models to explore new markets. Market forces and environmental factors have allowed Haahi and 7nujoom to come in now. 7nujoom and Haahi recruit Arabic and Turkish speaking talents from all over the world to provide entertaining live broadcasts to their user base. Localized digital gifts, face effects, membership system, VIP system, and useful broadcast tools such as user and host lists are all developed per the local culture and customs. The latest version adds new features for users to upload and share short videos and the ability to interact with host through guest broadcasting.

Telecom Asia: Who needs a bank?

2017 is only weeks old and the deals are starting already. One which caught my eye is in Vietnam. There, we see mobile payments company Fortumo partnering with mobile operator Vietnamobile to launch carrier billing on the Google Play app store. What I like about this is the carrier billing cuts out the bank. In markets such as Vietnam, where credit card penetration is low – below 2% – its means that the 40% of the population who own a smartphone can still easily buy their mobile services.

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The Fast Mode: Latvian Operator LMT Partners Fortumo to Launch Direct Carrier Billing on Google Play

The largest mobile operator in Latvia, Latvijas Mobilais Telefons (LMT) and the mobile payments company Fortumo, Tuesday announced the launch of direct carrier billing on Google Play. The billing option is available to both postpaid and prepaid customers.

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Developing Telecoms: LMT and Fortumo launch carrier billing on Google Play in Latvia

Latvijas Mobilais Telefons (LMT) is launching direct carrier billing on Google Play with Fortumo. More than 1 million LMT subscribers can now purchase apps, in-app items and digital content from the app store by charging payments to their mobile phone bill.

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Telecompaper: LMT, Fortumo launch partnership on billing

Latvian mobile operator LMT has started a partnership with the mobile payment company Fortumo for the launch of direct carrier billing (DCB) on Google Play in Latvia. LMT is the second mobile operator in the Telia group to launch DCB through Fortumo. This company launched the service with Telia Estonia in November of 2016.

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VanillaPlus: Fortumo launches Google Play carrier billing in Latvia

Latvijas Mobilais Telefons (LMT) and the mobile payments company Fortumo have announced the launch of direct carrier billing on Google Play. More than one million LMT subscribers can now purchase apps, in-app items and digital content from the app store by charging payments to their mobile phone bill.

Read more »

LMT and Fortumo launch carrier billing on Google Play in Latvia

The mobile operator Latvijas Mobilais Telefons (LMT) and the mobile payments company Fortumo are today announcing the launch of direct carrier billing on Google Play. More than 1 million LMT subscribers can now purchase apps, in-app items and digital content from the app store by charging payments to their mobile phone bill.

"We are pleased to launch carrier billing on Google Play to offer our customers more convenient way how to pay for apps, games and other digital content on Google Play. LMT billing option now is available to both postpaid and prepaid customers. We believe Fortumo's technology and wide network of merchants will give our customers easier access to digital content and better experience in using mobile payments," said Vīgants Radziņš, Business Management Department Director at LMT.

“We are very glad to enable a new country for Google Play carrier billing and roll out with LMT, the market leader and the most innovative operator in Latvia. Fortumo’s industry-leading billing and analytics platform and unique expertise in the Baltics and Scandinavia will help LMT to boost payment revenue both from app stores and digital merchants in other segments,” said Gerri Kodres, Chief Business Officer at Fortumo.

LMT is the second carrier from the mobile operator group Telia Company to launch Google Play carrier billing through Fortumo. In November last year, Fortumo launched direct carrier billing on Google Play for Telia Estonia.

The same direct carrier billing integration used to launch Google Play will also be used by LMT to launch any other merchants connected to Fortumo’s platform. LMT will also get access to Fortumo Insight, a data analytics platform for carriers to track, analyze and grow their revenue from mobile payments.

In addition to Google Play, Fortumo’s direct carrier billing platform is used by digital media providers (Spotify, Sony, HOOQ, Gaana), gaming companies (EA Mobile, Gameloft, Kinguin, Rovio) and others. To enable carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world.

About LMT

LMT is the largest mobile operator in Latvia with more than 1.1 million subscribers. As the innovation leader in the market, LMT offers its customers a full range of high-quality telecommunications services - voice communications, high-speed mobile internet without volume limitation as well as mobile television "LMT Straume" with live broadcasts and home television service in 4G network. For more information, please visit https://www.lmt.lv/ and http://straume.lmt.lv.

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