iQIYI International launches direct carrier billing with Fortumo

The video streaming service iQIYI International and the mobile technology company Fortumo are today announcing the launch of a carrier billing partnership. Consumers can now subscribe to iQIYI International by charging the purchases to their mobile phone bill or prepaid SIM card. The first country where carrier billing has become available is Malaysia, with the Philippines to be launched next.

iQIYI International launches direct carrier billing with Fortumo

"Carrier billing is the simplest and widely available payment method for collecting payments on mobile devices, which makes it ideal for mobile-first digital content providers for user acquisition and conversion. iQIYI International is a leading company in the video streaming industry and we are excited to enable a simpler way to access high-quality content for their customers," added Andrea Boetti, Director of Strategic Partnerships at Fortumo.

iQIYI International launched carrier billing through Fortumo's Hosted DCB product. Hosted DCB connects iQIYI International with the local mobile operator's carrier billing platforms, while Fortumo manages the checkout flows and localization. This allowed iQIYI International to launch carrier billing with minimal development effort, and carrier billing can be launched in additional countries without any technical changes required.

iQIYI International's subscription-based business model is further supported by end-to-end user lifecycle management thanks to Fortumo's Subscription Engine. The Subscription Engine takes care of subscription activations, renewals and terminations on behalf of iQIYI, while also supporting easy launches of marketing promotions (such as discounts and free trials), built-in grace periods and failed payment retry mechanisms.

In South-East Asia, less than 20% of people own a credit card while the majority of consumers have a smartphone. This makes it challenging for digital merchants to collect payments in the region: while most people have access to online content, most people are unable to pay for premium services. Carrier billing resolves this issue by allowing any mobile phone owner to charge online payments to their phone bill instead. Additional data on the mobile ecosystem of the region can be found from Fortumo’s Asia market report.

In recent news from Asia, Fortumo has announced a direct carrier billing with Mobitel in Sri Lanka and delivering an Amazon Prime partnership for Jio in India.

About iQIYI International

Headquartered in Singapore, iQIYI International is an on-demand video streaming providing beloved pan-Asian entertainment to international viewers. Offering both ad-supported and VIP subscription services, iQIYI International delivers premium drama series, movies, variety shows, and anime; with local languages and subtitles; powered by cutting-edge technology. iQIYI International also makes its technology available to other entertainment services through SaaS partnerships. iQIYI International can be enjoyed on any device via iQ.com and the app. iQIYI International is owned by iQIYI, Inc. (Nasdaq: IQ).

The Fast Mode: Three Ireland Connects to Fortumo's Direct Carrier Billing Platform

Fortumo this week announced that it has launched the mobile operator Three Ireland on its direct carrier billing platform. Fortumo’s merchants can now collect payments for games, in-app content and digital services from more than 2 million Three subscribers by charging purchases to their postpaid phone bill or prepaid SIM card.

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Telecompaper: 3 Ireland connected to Fortumo direct carrier billing platform

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Mobile Industry Eye: Fortumo connects Three Ireland to its direct carrier billing platform

Mobile technology company, Fortumo, has launched the mobile operator Three Ireland on its direct carrier billing platform (Hosted DCB). Fortumo’s merchants can now collect payments for games, in-app content and digital services from more than 2 million Three subscribers by charging purchases to their postpaid phone bill or prepaid SIM card.

Read more »

Fortumo connects Three Ireland to its direct carrier billing platform

The mobile technology company Fortumo is today announcing that it has launched the mobile operator Three Ireland on its direct carrier billing platform. Fortumo’s merchants can now collect payments for games, in-app content and digital services from more than 2 million Three subscribers by charging purchases to their postpaid phone bill or prepaid SIM card.

Fortumo connects Three Ireland to its direct carrier billing platform

“Smartphones are the main platform driving digital content consumption today and carrier billing provides the best payment experience out of any payment method on mobile devices. We are excited to be adding carrier billing for Three Ireland subscribers as a payment channel for merchants using Fortumo’s platform,” said Taavi Krusell, VP of Telco Partnerships at Fortumo.

Fortumo will be enabling carrier billing capability with Three Ireland for its merchants through Hosted DCB. Hosted DCB connects merchants with the local mobile operators’ carrier billing platforms while Fortumo manages the checkout flows and localization. This allows merchants to launch carrier billing with minimal development, as one integration enables payment capabilities with all mobile operators in the country.

In Ireland, credit card penetration is at 51% while 81% of people have a smartphone. This means digital content merchants are able to reach new paying users by adopting the payment method. Additional data on the Irish mobile ecosystem can be found from Fortumo’s Western Europe market report.

Over the last 4 years, Fortumo has seen an annual growth of 87% in transaction volume from Western Europe. In parallel, average revenue per user (ARPU) and average transaction values have continued to increase. Additional data on carrier billing in the region can be found from Fortumo’s annual global DCB report.

In Western Europe, Fortumo has recently also announced launching direct carrier billing for Epic Games.

The Fast Mode: Mobitel Teams Up with Fortumo to Launch Direct Carrier Billing in Sri Lanka

Mobitel, Sri Lanka’s National Mobile Service Provider joined hands with Fortumo, one of leading mobile technology companies, to launch direct carrier billing in Sri Lanka. The partnership will facilitate Mobitel subscribers to enjoy premium digital content, pay for games, in-app content and a host of digital services by simply opting purchases to their postpaid phone bill or prepaid number.

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Developing Telecoms: Mobitel and Fortumo bringing direct carrier billing to Sri Lanka

Sri Lankan operator Mobitel is launching direct carrier billing in the market with Fortumo. The partnership will allow Mobitel subscribers to enjoy premium digital content, pay for games, in-app content and digital services by charging purchases to their postpaid phone bill or prepaid number.

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Mobile Industry Eye: Mobitel launches DCB in Sri Lanka with Fortumo

Mobitel has partnered with Fortumo to launch direct carrier billing (DCB) in Sri Lanka. The partnership will enable Mobitel subscribers to enjoy premium digital content, pay for games, in-app content and a host of digital services by simply opting purchases to their postpaid phone bill or prepaid number.

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TelecomLead: Mobitel selects Fortumo for direct carrier billing in Sri Lanka

Mobitel has selected Fortumo, a mobile technology company, to launch direct carrier billing in Sri Lanka. The partnership will facilitate Mobitel subscribers to enjoy premium digital content, pay for games, in-app content and a host of digital services by opting purchases to their post-paid phone bill or pre-paid number.

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The Paypers: Mobitel, Fortumo to release direct carrier billing in Sri Lanka

Sri Lanka-based mobile service provider Mobitel and mobile tech company Fortumo have partnered to launch direct carrier billing in Sri Lanka.

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