Fortumo launches advanced analytics for its bundling platform

The mobile technology company Fortumo is today launching advanced analytics capability for its Bundling Platform. Telcos, digital merchants and TV companies connected to the platform can now track and benchmark the performance of bundling campaigns through Fortumo Insight.

Fortumo launches advanced analytics for its bundling platform

"Bundle partnerships with telcos help digital content merchants grow their user base by giving promotional access to their service in exchange for marketing visibility. Data on consumer behaviour and partner channel performance has so far been fragmented and complex to track due to each bundle deal requiring a separate technical setup. We're excited to provide our merchants with an advanced reporting solution that helps them better understand their results and prioritize user acquisition efforts accordingly," said Martin Koppel, CEO & Co-Founder at Fortumo.

Analytics for Fortumo's Bundling Platform have become available for both merchants and telcos through Fortumo Insight. While this is the first time merchants get access to the reporting platform, telcos connected to Fortumo have been using the solution for several years in order to understand and improve their acquisition, monetization and retention activities. The launch of analytics for bundling allows users to track:

  • Addressable audiences that can be reached through each channel partner
  • Consumer bundle activation and deactivation metrics in real-time
  • Conversion of consumers from bundle offers to paying customers
  • Post-conversion retention and lifetime value of consumers
  • Telco marketing channels and incentives bringing in the most activations
  • Benchmarking of telcos for identification of best-performing partners
  • Activated bundle consumer identities and exporting
  • Bundle performance reporting, e.g. error rates and activation failure reasons

Fortumo offers digital merchants including Google, Spotify and Electronic Arts a comprehensive solution for customer lifecycle management. In addition to bundling, its platform includes the capability to collect payments from users through broadband and carrier billing, as well as customer communication (2FA, notifications and marketing) through SMS-based messaging. To service its merchants in a scalable manner, Fortumo has partnered with more than 350 mobile operators in 100+ countries across the world.

The Fast Mode: Tencents JOOX, Fortumo Enable Direct Carrier Billing for Indosat Ooredoo, 3 and Smartfren Customers

The leading Asian music streaming service JOOX and the mobile technology company Fortumo announced a direct carrier billing partnership. Indonesia is the first country to launch the service: all prepaid and postpaid mobile clients of Indosat Ooredoo, 3 and Smartfren can now pay for JOOX through Fortumo’s solution whereby JOOX’s charge will be billed to users’ mobile accounts.

Read more »

JOOX opens access for users to purchase JOOX VIP through Fortumo

The leading Asian music streaming service JOOX and the mobile technology company Fortumo announced today a direct carrier billing partnership. Indonesia is the first country to launch the service: all prepaid and postpaid mobile clients of Indosat Ooredoo, Tri and Smartfren can now pay for JOOX through Fortumo's solution whereby JOOX's charge will be billed to users' mobile accounts.

Fortumo launches bundling for VOD & TV network partnerships

Benny Ho, Senior Director of Business Development, International Business Group, Tencent mentioned: "We are excited to work with Fortumo to offer our users get access and to download millions of songs legally by subscribing to JOOX VIP. We believe this is a significant step forward in promoting on demand, legal music, through the collaboration with leading payment method that is used by millions of Indonesians."

"South-East Asia is a booming region for digital services as the content-hungry mobile audience is looking for entertainment. Streaming services are successfully growing their user base in the region, but converting these users into paying customers is almost impossible with traditional payment methods. We are excited to be partnering with JOOX as they have a highly successful and localized strategy and we are looking forward to supporting their revenue growth in Indonesia and other markets," said Andrea Boetti, VP of Global Business Development at Fortumo.

According to the World Bank, only 2% of people have a credit card while 53% already own a smartphone in Indonesia. This means a majority of people accessing online content have no means to pay for it. Carrier billing resolves this problem by making online payments available to any mobile owner without the need to share personal information online or to register for any additional accounts.

Thanks to its widespread availability, carrier billing has grown to be one of the leading online payment methods for digital content purchases globally. In Indonesia, carrier billing accounts for 18.6% of all digital gaming transactions compared to credit and debit cards with a market share of 18.1%, according to SuperData Research. Additional data on the mobile ecosystem of Indonesia and other countries in the South-East Asian region can be found from Fortumo's recent market report.

JOOX VIP is a paid platform from JOOX and gives user maximal benefit. User can access all songs without ad and restriction, listening with maximum music quality, download favorite songs, watch special live online streaming show. JOOX VIP ranging from IDR 25.000 per week to IDR 509.000 per year, hence by having carrier billing partnership gives user more flexibility to purchase the VIP right from their phone.

About Joox

JOOX is a free music app made for music lovers. With an extensive library of hits from all over the world, JOOX connects you to your favourite artistes, songs, albums and personalized playlists. Users can discover great new music with recommended songs and radio stations that fit your taste and mood. For more information, please visit http://www.joox.com/.

The Fast Mode: Fortumo Launches Bundling Platform for VOD & TV Network Partnerships

Fortumo has launched an updated version of its Bundling Platform that opens up new partnership opportunities for video on demand (VOD) services on its platform. The new platform enables VOD providers can now partner up with satellite and cable TV networks for user acquisition and monetization through the Bundling Platform, said the Company.

Read more »

Telecom Drive: Fortumo unveils bundling for VOD & TV network partnerships

The mobile technology company Fortumo has launched an updated version of its Bundling Platform that opens up new partnership opportunities for video on demand (VOD) services on its platform.

Read more »

Rapid TV news: Fortumo launches bundling for mobile VOD and TV network partnerships

Explaining the rationale for the launch, the company says that over the past few years, smartphone ownership has grown to similar levels as TV ownership in both mature and emerging regions of the world. At the same time, it says that TV consumption is limited due to its lacking physical reach. The update is intended to allow VOD providers to partner with satellite and cable TV networks for user acquisition and monetisation through the bundling platform.

Read more »

Advanced Television: Fortumo launches bundling for VoD & TV network partnerships

The mobile technology company Fortumo is launching an updated version of its Bundling Platform that opens up new partnership opportunities for VoD services on its platform. Thanks to the update, VoD providers can now partner up with satellite and cable TV networks for user acquisition and monetisation through the Bundling Platform.

Read more »

The Fast Mode: Deutsche Telekom, Fortumo Launch Direct Carrier Billing in Slovakia

The mobile operator group Deutsche Telekom and the mobile technology company Fortumo announced the launch of direct carrier billing in Slovakia. 2 million Telekom Slovakia subscribers can now make payments in app stores, games and for digital content by charging the purchases to their mobile phone bill. Slovakia is the second country where the companies have launched a payments partnership, having introduced carrier billing in Czechia last year.

Read more »

Fortumo launches bundling for VOD & TV network partnerships

The mobile technology company Fortumo is today launching an updated version of its Bundling Platform that opens up new partnership opportunities for video on demand (VOD) services on its platform. Thanks to the update, VOD providers can now partner up with satellite and cable TV networks for user acquisition and monetization through the Bundling Platform.

Fortumo launches bundling for VOD & TV network partnerships

"In emerging regions such as Southeast Asia, mobile phones are starting to replace TV as the first screen of choice for consumers. VOD providers have successfully tapped into the trend and for TV networks, collaborating with these new players will allow to drive their TV Everywhere strategy. Fortumo enables scale and simplicity for such partnerships by enabling rapid launches through one integration and platform," said Martin Koppel, CEO & Co-Founder of Fortumo.

Over the past few years, smartphone ownership has grown to similar levels with TV ownership in both mature and emerging regions of the world. At the same time, TV consumption is limited due to its lacking physical reach. "Bundling brings benefits to both sides, with networks getting mobile presence and new original content from VOD providers, while the latter in turn gain access to a direct distribution channel straight into the homes of millions of people," explained Martin Koppel.

Fortumo's bundling platform enables VOD providers to use the identity of customers present on satellite and cable networks for authentication, provision marketing offers such as free trials to them and collect payments through broadband billing for premium content. Key features of Fortumo's Bundling Platform include:

  • Soft, hard and white-label bundling support as well as reseller functionality in both online and offline environments
  • Capability to offer discounts and free trials to users
  • Support for a broad range of offer triggers and inbound channels including top-ups, promotional emails, targeted SMS messaging
  • Full-cycle user authentication, validation, entitlement and activation management
  • Consumer UI for on-boarding, activation and deactivation management
  • Smooth transition from promotional offers to paid access through broadband and carrier billing
  • Integration based on REST API, SMS, coupon code distribution or custom integration
  • Scalable infrastructure to support seasonal and mass promotion campaigns
  • Real-time analytics on bundling performance and reconciliation

Fortumo offers digital merchants a comprehensive solution for customer lifecycle management: beside bundling, its platform includes the capability to collect payments from users through broadband and carrier billing, as well as customer communication (2FA, notifications and marketing) through SMS-based messaging. To service its merchants in a scalable manner, Fortumo has partnered with more than 350 mobile operators in 100+ countries across the world.

Telecompaper: Deutsche Telekom and Fortumo extend carrier billing partnership to Slovakia

Carrier billing provider Fortumo and Deutsche Telekom have launched direct carrier billing in Slovakia to allow 2 million customers of Slovak Telekom (DT Group) to make payments in app stores, for games and for digital content by charging the purchases to their mobile phone bill. Slovakia is the second country where the companies have launched a payments partnership, having introduced carrier billing in the Czech Republic in 2017.

Read more »
« Previous posts