iflix rolls out sachet pricing with Fortumo's Hosted DCB

Southeast Asia’s leading entertainment service, iflix, and the mobile technology company Fortumo today announced the launch of Fortumo’s Hosted DCB to enable all iflix customers in Indonesia, the Philippines, Myanmar, Thailand and Pakistan to pay for iflixVIP through their mobile operator.

iflix rolls out sachet pricing with Fortumo's Hosted DCB

In addition to the existing monthly and annual subscriptions to iflixVIP, customers can now experience iflix's premium service through a recurring sachet subscriptions, offering customers greater flexibility and convenience. The wide availability of carrier billing (any prepaid or postpaid mobile customer can make payments) combined with new sachet pricing will help iflix reach a wider consumer audience.

Kjetil Rohde Jakobsen, iflix Global Director of Expansion, said, “In many of our markets, direct carrier billing is often the only payment instrument available to our users to pay for online content. With a vast majority of telco customers in these markets being prepaid customers with low average balance, it is crucial for iflix to be able to offer price points low enough to ensure people can pay.’

‘Launching Fortumo HDCB was a no-brainer for us. Fortumo were already live with the capabilities we were looking for with a large number of operators across all our core markets. This meant we could effectively deliver the capabilities we intended more than 10 times faster than if we had to do each integration directly with the operators,” he added.

“Emerging markets are today seeing the biggest growth in new digital consumers, which creates an exciting opportunity for merchants to grow their user base. To become successful in these markets, merchants need to account for local market specifics and consumer behavior. We are excited to be working with iflix, a leading player in the streaming space who understand their audience and has adapted a successful local strategy,” added Andrea Boetti, VP of Global Business Development at Fortumo.

In countries where iflix and Fortumo are working together, credit card penetration is less than 10% while the majority of consumers already own a smartphone. This means digital content merchants are unable to convert a large majority of their user base to paying customers, as most of them do not have access to traditional online payment methods.

Carrier billing resolves this issue by allowing anyone with a mobile device to pay through their mobile operator - either by deducting the charge from their prepaid SIM card balance or adding it to their monthly phone bill.

iflix uses Fortumo’s Hosted DCB product to collect payments from its customers. This gives iflix the capability to connect to telcos’ direct carrier billing infrastructure through one integration with Fortumo, while taking advantage of features including dynamic pricing and automated refunds. Meanwhile, Fortumo manages the consumer checkout experience and localization of the payment solution, making rolling out carrier billing scalable across a number of telcos and countries.

Fortumo’s platform is used by Google, Amazon, Spotify, Electronic Arts, Schibsted, OLX, EasyPark and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About iflix

iflix is Southeast Asia’s leading entertainment service with the widest and most compelling selection of TV shows, movies, hyper local originals, premium live sports and up-to-the minute news from around the world, to stream or download, on any internet connected device…wherever, whenever.

iflix now offers users two exceptional experiences through its iflixFREE and iflixVIP offerings.

iflix is currently available to consumers in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nepal, Bangladesh and Morocco.

Learn more at https://blog.iflix.com For advertising opportunities: advertising@iflix.com

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Tata Sky Binge is accessible through the Amazon FireTV Stick – Tata Sky Edition, an exclusive & unique offering that will allow subscribers to stream digital content from across a diverse mix of apps through a single platform and single subscription fee. Prime is the best in shopping and entertainment from Amazon.

Fortumo creates bundling solution for Tata Sky Binge & Amazon Prime

Subscribers to Tata Sky Binge will get 3 months of Amazon Prime access courtesy of Tata Sky, which includes unlimited free & fast shipping, unlimited access to movies and TV shows with Prime Video at no additional cost. It also includes unlimited access to millions of songs ad-free with Prime Music, books with Prime Reading, exciting product launches and early access to lightning deals and more. Post the first 3 months access the subscribers can continue with Amazon Prime at ₹129/month on their Tata Sky bill.

“Enabling access to unique digital content gives telcos the opportunity to differentiate from their competitors, increase customer loyalty and lifetime value. Customers in turn get to benefit from high quality digital content such as Amazon Prime Video and the best e-commerce experience with Amazon Prime. Fortumo’s solution makes it quick and simple to launch such partnerships and we are excited to be helping Tata Sky in introducing Amazon Prime to a new audience,“ added Andrea Boetti, VP of Global Business Development at Fortumo.

The bundling solution was delivered to Tata Sky by Fortumo using its Trident Bundling Platform. The platform allows mobile operators, Pay TV and broadband providers to launch promotional offers with external digital services in a scalable manner. Recently, the Indian mobile operator BSNL used Fortumo’s platform to deploy Amazon Prime offers to its subscribers.

The Trident Bundling Platform gives telecommunications companies the following capabilities:

  • Managing multiple bundle partnerships through one solution
  • Flexibility in commercial scenarios: hard bundling, add-ons and reselling
  • Simple customer lifecycle management, with Fortumo handling service discovery, activation, authentication, entitlement, renewals, user management and termination
  • Analytics and reporting tools for reconciliation and settlement processes

Fortumo’s platform is used by Amazon, Google, Spotify, Electronic Arts, Schibsted, OLX, EasyPark and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About Tata Sky:

Tata Sky Limited ('Tata Sky') is a joint venture between the Tata Sons and 21st Century Fox. Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere, Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country. Tata Sky has been a pioneer in the HD Set top box category having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 2 lakh towns with over 18 million connections in India. For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com.

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