The mobile operator Elisa and the mobile technology company Fortumo are today launching direct carrier billing for Google Play in Finland. More than 2 million Elisa subscribers can now pay for content from the app store by charging purchases to their phone bill. This is the second launch of Google Play carrier billing between Elisa and Fortumo, as the two companies have been working together in Estonia since 2017.
“Elisa is pleased to launch the service together with Google and Fortumo for its customers. We believe this co-operation will be beneficial to our subscribers and parties involved. Purchasing digital content with Elisa Mobile Payment is safe, easy and reliable way to make payments online,” says Petteri Svensson, Vice President, Connectivity, at Elisa.
“Digital content enablement is today one of the key aspects which help telcos distinguish themselves from the market. Fortumo makes it easier for telcos to pursue this strategy by providing a simple solution for connecting their subscriber base to the world’s largest digital merchants. Elisa is a leading mobile operator in Finland with a strong digital strategy. We are proud to now help them with Google Play payments to their subscribers,” said Taavi Krusell, Vice President of Carrier Sales at Fortumo.
Fortumo helps telcos launch Google Play carrier billing with minimal investment by taking care of the project management and technical integration to Google’s platform. The company also provides workshops and guidance to telcos on maximizing revenue from the app store through marketing campaigns, spend limit management and technical optimizations.
Telcos also receive access to the real-time analytics platform Fortumo Insight, which gives telcos a full overview of their carrier billing performance on app stores and identifies opportunities for improvement.
While the majority of Finns have a credit card, the simplicity and security of carrier billing has made it one of the preferred payment options for digital content in the country. As users do not need to log in to additional accounts, fill out forms or share personal data with carrier billing, the payment process becomes more convenient and secure compared to traditional payment methods. Thanks to this, carrier billing has a 16.2% market share in digital gaming transactions in Finland, according to SuperData Research. Additional data on carrier billing in Finland and other Nordic markets can be found from Fortumo’s Nordics market report.
In Northern Europe, Fortumo also provides the Google Play carrier billing platform to DNA in Finland and Telia in Finland, Norway, Estonia and Latvia.
Fortumo’s direct carrier billing platform is used by Google, Amazon, Spotify, Electronic Arts, Schibsted, OLX, EasyPark and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.
Elisa is a pioneer in telecommunications and digital services. We serve approximately 2.8 million consumer, corporate and public administration organization customers, and have over 6.2 million subscriptions in our extensive network. Cooperation with Vodafone and Telenor, among others, enables globally competitive services.
Our core markets are Finland and Estonia, and we also provide digital services for international markets. Elisa’s shares are listed on the Nasdaq Helsinki. In 2018, our revenue was EUR 1.83 billion euros, and we employed 4,800 people. As a responsible Finnish market leader, our operations are guided by continuous improvement.
Further information on www.elisa.com, Facebook (@elisasuomi) and Twitter (@ElisaOyj).