Spotify expands carrier billing partnership with Fortumo in Thailand & Indonesia

The mobile technology company Fortumo, the leading global provider of direct carrier billing, announced expanding its partnership with Spotify in South-East Asia. As part of this partnership, Fortumo has introduced an expanded carrier billing program specifically for Spotify users in Indonesia (Telkomsel) and Thailand (AIS and DTAC).

Spotify expands carrier billing partnership with Fortumo in Thailand & Indonesia

“Local payment options are crucial for companies looking to grow their user base and revenue internationally. Carrier billing is one of the most popular alternative payment methods in Asia, matches well with the mobile-only audience and opens up additional opportunities with telcos for co-marketing and bundling. We are thrilled to support Spotify in growing their lead as the largest music streaming service in the world,” said Andrea Boetti, Vice President of Global Business Development at Fortumo.

“We are excited to be working with Fortumo, as we are always looking at ways for music fans to seamlessly experience Spotify Premium. With this partnership extending further in Indonesia, and in Thailand, we believe more users will now be able to have instant access to unlimited music, personalized recommendation features, and the best playlists curated by music experts,” said Patrik Falk, Head of Direct Subscriptions for Spotify at Asia Pacific.

In both Thailand and Indonesia, credit card ownership remains below 10% while more than 65% of the population already has smartphones. This means most consumers can access online entertainment but do not have a way to pay for premium content. Carrier billing solves this issue for digital service providers by giving any mobile phone owner the option to make online purchases and deduct the charges from their mobile account balance.

Spotify launched direct carrier billing with the new telcos through Fortumo’s Payments API. Using Payments API gives Spotify full control of the checkout flow and access to advanced features of carrier billing such as token-based authentication, dynamic pricing and an automated refunding process. At the other end of the Payments API are Fortumo’s pre-integrated connections with telcos, which gives Spotify and other digital service providers a scalable way of rolling out carrier billing.

Fortumo’s platform is used by Google Play, Spotify, iflix, Sony, HOOQ, Tencent, EA Mobile, Gameloft, Kinguin, EasyPark, Schibsted and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About Spotify

Spotify transformed music listening forever when we launched in 2008.

Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music. Discover, manage, and share over 35 million tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, Spotify Connect and ad-free listening.

Today, we are the world’s largest global music streaming subscription service with a community of over 180 million users, including over 83 million Spotify Premium subscribers, across 65 markets. For more information, images, or to contact the press team, please head over to our press page at https://newsroom.spotify.com/

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The mobile technology company Fortumo is today announcing that it has launched direct carrier billing and SMS messaging in Sweden. More than 9 million subscribers of Telia, Tele2, Telenor and Tre can now make payments for digital content including app stores, streaming services and games by charging purchases to their mobile account.

“In highly saturated and competitive markets like Sweden, digital merchants need every edge they can get over their competition. From a payments perspective, carrier billing provides this advantage as it simplifies user onboarding and boosts conversion compared to traditional payment methods. We are excited to be working with our merchant partners and the Swedish telcos in growing their revenue and delivering high-value services to consumers,” said Martin Koppel, CEO & co-founder of Fortumo.

In the past, merchants had to use the local master aggregator WyWallet for carrier billing. Due to the closure of WyWallet in the end of May, Fortumo integrated and launched directly with the Swedish telcos in less than a month to avoid downtime for merchants.

Fortumo now provides its payments platform to companies of any size: beside major digital merchants, carrier billing is also available to smaller companies and individuals thanks to the scalable self-service setup solution. In addition to Sweden, carrier billing through Fortumo is available in over 100 countries.

While most Swedish consumers have a credit card, carrier billing is often preferred for digital content payments thanks to its simplicity and security. Users do not need to create or log into any accounts, nor do they need to share personal information online. Payments are completed in a few clicks and only the user’s phone number is processed.

This has given carrier billing a market share of 13.6% in Western Europe (with bank cards at 27.5% and digital wallets at 26.9%) for digital content payments, according to SuperData Research. In recent news from Sweden, Fortumo announced the launch of carrier billing for Europe’s leading mobile parking company EasyPark, as well as the leading Swedish newspaper Aftonbladet (part of Schibsted Media Group).

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