Mobitel partners with Fortumo to launch direct carrier billing in Sri Lanka

Bringing convenience to fingertips, Mobitel, Sri Lanka’s National Mobile Service Provider has joined hands with Fortumo, one of the leading mobile technology companies, to launch direct carrier billing in Sri Lanka. The partnership will facilitate Mobitel subscribers to enjoy premium digital content, pay for games, in-app content and a host of digital services by simply opting purchases to their postpaid phone bill or prepaid number.

Mobitel partners with Fortumo to launch direct carrier billing in Sri Lanka

"Today, we see that the technological growth is shaping customer behavior which in return demand speed, security and convenience. Understanding the evolving needs, we partnered with Fortumo to offer our valued customers the opportunity to purchase their favorite digital content at the touch of their fingertips so that they can explore more and experience more," Nalin Perera, CEO of Mobitel, remarked.

Fortumo's Hosted DCB solution makes it easy for digital service providers to launch direct carrier billing in a scalable manner. Fortumo manages the checkout flow and localization on behalf of its merchants, accelerating the time-to-market and reducing the amount of development work needed to launch the payment method. The same integration can be used to collect payments from Mobitel and more than 280+ other mobile operators across the world connected to Fortumo’s platform.

“Mobile operators are becoming the central point of entertainment for digital audiences, especially in emerging markets such as Sri Lanka. Low credit card penetration and high smartphone ownership position telcos perfectly to deliver digital content to their subscribers while carrier billing gives service providers the solution to monetize that content. We are excited to be working with Mobitel and look forward to growing the partnership,” said Taavi Krusell, VP of Telco Partnerships at Fortumo.

In Sri Lanka, only a small portion of people have credit cards while most own a smartphone. This creates a challenge for digital service providers: while the majority of people can access online content, most are unable to pay for premium services. Carrier billing solves this issue by allowing any user to charge online payments to their phone bill. Furthermore, carrier billing does not require users to own or create any accounts, no personal data is collected during the checkout process and payments are completed through a simple 2-step verification process.

In recent news from Asia, Fortumo announced a bundling partnership with Amazon and Jio in India to deliver Amazon Prime services to Jio subscribers.

About Mobitel

Mobitel - Sri Lanka’s National Mobile Service Provider and a fully-owned subsidiary of Sri Lanka Telecom. The company offers mobile telephony services, high-speed broadband, enterprise solutions, IDD services, mobile money (mCash) and a host of value added services.

Accordingly, Mobitel launched its 4G-LTE Network in 2013 to provide unparalleled broadband experience to Sri Lankans. Keeping ahead with pioneering new technologies, Mobitel trialed 4.5G LTE-Advanced Pro technology with CA (Carrier Aggregation) of three bands again for the first time in South Asia in 2016. In 2017, Mobitel was able to deploy the first Sub-1G mobile broadband network in Sri Lanka based on 900MHz spectrum innovatively to provide superior coverage for some rural areas of the country. In 2018 Mobitel launched the First Commercial 4.5G/4G+ Mobile Network in South Asia. In April 2019, Mobitel was the first network in South Asia to successfully showcase the first 5G deployment over a mobile network by connecting a commercial mobile smartphone to its 5G network. Fuelling over USD 700mn worth of investments to-date, Mobitel has shaped the ICT landscape experiencing exciting growth- poised to lead the industry into its next phase of development.

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“We are excited to be a part of delivering the solution that helps customers join Amazon Prime in new ways, giving them access to the best in shopping and latest entertainment, including a selection of award-winning Amazon Original series, thousands of movies and TV shows on Amazon Prime Video, unlimited ad-free music on Amazon Prime Music with a world class customer experience and unlimited access to bestselling eBooks through Prime Reading and access to free in-game content through Gaming with Prime” added Sanjay Sinha, Vice President of India Business Development at Fortumo.

The bundling solution was delivered to Amazon through Fortumo’s Trident Bundling Platform, which has previously been used to launch Amazon Prime offers for telco subscribers in France, India, Ireland, Malaysia, Poland, Spain and the United Kingdom. The Trident Bundling Platform allows mobile operators, Pay TV and broadband providers to launch promotional offers with external digital services in a scalable manner and through one integration.

The Trident Bundling Platform gives telecommunications companies the following capabilities:

  • Access to a content portfolio pre-integrated with dozens of digital merchants
  • Support for mobile data provisioning, discounts and free trial offers
  • Flexibility in setting up multiple bundle offers, including managing hard bundles, soft bundles and reselling for different subscriber audiences
  • Backend for managing user authentications, validations, entitlements and activations
  • User-facing front-end for on-boarding, activations, and deactivations
  • Real-time analytics platform on bundling performance and reconciliation

Additional information on telco bundling for streaming services can be found from Fortumo’s white paper.

In recent news, Fortumo has announced a direct carrier billing partnership with Epic Games and Mytel Myanmar, as well as extending its Google Play payments capabilities to subscribers of Tune Talk in Malaysia and Ufone in Pakistan.

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