Telenor Serbia launches direct carrier billing with Fortumo

Today, the mobile payment company Fortumo and the mobile operator Telenor are launching direct carrier billing for consumers in Serbia. More than 2 million Telenor customers can now make purchases of digital services and games in app stores, by paying through their phone bills.

Serbia is the 7th country in which Fortumo and Telenor have launched carrier billing. Previously, the two companies already worked together in Pakistan, Thailand, Malaysia, Hungary, Bulgaria and Myanmar.

"As part of our strategy to become the preferred partner in the digital lives of our customers, we are enabling content that creates high value for them. There are different ways for operators to enable use of digital services and payment through the monthly bill will further simplify purchasing, which does not require a credit card," said Nenad Hasura, Consumer Services Manager.

“Giving customers better access to digital services increases their loyalty and reduces churn. Making premium content available through carrier billing is one way to achieve that. Telenor is one of the most innovative telco companies in the world which has tapped this strategy successfully. We are looking forward to the growth of our partnership in Serbia,” said Martin Koppel, CEO & Co-Founder of Fortumo.

In Serbia, approximately three times more people have smartphones than credit cards (45% and 15%, respectively). This means the majority of customers accessing online contents are unable to pay for premium services. Carrier billing resolves this problem by enabling online payments for all postpaid and prepaid Telenor subscribers.

Carrier billing has three main benefits over credit cards: reach (more customers have access to the payment method), simplicity (payments are completed in seconds without the need to log in or enter any payment details) and security (no personal details need to be shared, mitigating the problem of online fraud).

As a result, in Eastern European markets with a similar profile to Serbia, carrier billing has grown to be the second most popular payment method for digital gaming. In the region, carrier billing holds a 20.9% market share out of all digital gaming transactions, according to the research company SuperData Research.

Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin and thousands of other digital content providers. One integration with the platform enables digital merchants to collect payments from subscribers of more than 350 mobile operators.

About Telenor Serbia

Telenor Serbia is part of Telenor Group, one of the largest global mobile operators with 174 million subscribers on 12 markets. Telenor is the largest single investor in Serbia where operates since 2006. Having more than 3 million customers, Telenor Serbia helps people use all the benefits of modern communications. This company has 100 shops in Serbia, employs around 800 people and covers whole population of Serbia with fast mobile Internet.

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Finnish mobile operator Elisa and the mobile payments company Fortumo are today announcing a partnership for the launch of direct carrier billing. More than 2 million Elisa subscribers can now make purchases in app stores, inside games and for digital content by charging payments to their mobile phone bill.

“Nordic telcos are global frontrunners in mobile data provisioning and bringing new digital services to their subscribers. Carrier billing a is logical step to widen the choice of services to Elisa Finland customers. We are looking forward to working with Elisa in enabling carrier billing for leading digital merchants in Finland,” added Martin Koppel, CEO & Co-Founder of Fortumo.

While credit card ownership in Finland is relatively high, standing at 63%, carrier billing has become a popular payment method thanks to its simplicity and security. The main benefits of carrier billing over card-based payments are that the payments take only a few seconds to complete and do not require users to share personal data.

Thanks to this, an estimated 16.2% of all digital gaming transactions in Finland occur through carrier billing, according to SuperDataResearch. Additional information on carrier billing in Finland and neighbouring countries can be found from Fortumo’s Nordics market report. In recent news from the region, Fortumo announced the launch of carrier billing for the video streaming service Viaplay.

In order to provide carrier billing for its merchants, Fortumo has integrated with Elisa’s direct carrier billing API. This will enable digital merchants to collect payments through turnkey products both on websites and inside apps while also supporting more complex and advanced integrations through Fortumo’s Payments API. The latter is used by leading digital companies including Google Play and Spotify to enable mobile payments for their users.

Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin and thousands of other digital content providers. One integration with the platform enables digital merchants to collect payments from subscribers of more than 350 mobile operators.

About Elisa

Elisa is a telecommunications, ICT and online service company serving 2.3 million consumer, corporate and public administration organisation customers. Elisa provides environmentally sustainable services for communication and entertainment, and tools for organisations to digitalise their operations and improve productivity. In Finland, Elisa is the market leader in its field. Cooperation with Vodafone and Telenor enables globally competitive services. Elisa is listed on Nasdaq Helsinki Large Cap with approximately 200,000 shareholders. In 2016, Elisa’s revenue was 1.64 billion euros, and the company employed 4,300 people. For more information, please visit http://elisa.com.

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