Kinguin & Fortumo launch direct carrier billing in Sweden

The mobile technology company Fortumo and the digital gaming marketplace Kinguin are today launching direct carrier billing in Sweden. Gamers in Sweden can now purchase games from Kinguin and easily charge the payments to their mobile operator bill. This payment method is available to all subscribers of the mobile operators Telia, Tele2, Telenor and 3.

Kinguin & Fortumo launch direct carrier billing in Sweden

“Customers love direct carrier billing because it’s easy and convenient. Now we are able to offer this new payment system for Telia, Tele2, Telenor, and 3 customers, through our partnership with Fortumo,” said Faheem Bakshi, Head of Payments for Kinguin. “We have partnered with Fortumo successfully on direct carrier billing in other regions, and we expect the same for the Swedish market.”

“Digital gaming now generates more than $100 billion in revenue annually and shows no signs of slowing down. Carrier billing helps companies in the gaming industry accelerate their growth by making payments available to anyone with access to a mobile device. Kinguin is one of the most innovative companies in the gaming marketplaces industry and we are excited to help them grow further in Sweden,” added Andrea Boetti, VP of Global Business Development at Fortumo.

Carrier billing allows any mobile device owner to charge payments to their monthly phone bill or deduct the payment from their prepaid SIM card. Instead of entering personal information about themselves and their bank card as with credit card payments, users can simply confirm each payment with a PIN code sent to their device. This means the payment solution offers a more convenient and safer checkout experience for consumers, while increasing conversion and revenue for digital merchants.

Thanks to its simplicity, carrier billing is one of the most popular payment methods for gaming in Sweden. According to SuperData Research, its share in digital gaming purchases in Sweden is 10% and in Western Europe, 13.6%. Additional data on carrier billing in Sweden and other countries in the Nordics can be found from Fortumo’s recent market report.

Kinguin used their existing integration with Fortumo’s Hosted DCB payment product to launch carrier billing for consumers in Sweden. With Hosted DCB, Kinguin did not need to spend any additional time on development on their side. Instead, Fortumo manages the compliance, localization of checkout flows and relations with mobile operators on behalf of all merchants using the solution.

In recent news from the region, Fortumo has announced partnerships with Sweden’s leading newspaper Aftonbladet and the mobile parking company EasyPark. With Kinguin, Fortumo has been working together since 2016.

In addition to Kinguin, Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, Schibsted, HOOQ, Gaana, EA Mobile, Gameloft and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About Kinguin

Founded in 2013 Kinguin has fast become one of the largest alternative marketplaces to Steam, Origin, and Battle.net, with more than seven million loyal customers globally. Today, Kinguin’s mission is to create an ecosystem that allows gamers to enjoy the best gaming experiences affordably. Kinguin provides easy access to games at fair market prices, innovative ways for gamers experience high-end gaming and esports, new ways for developers to reach customers directly, and facilities for esports teams to level up their play. We do this all with the best customer support in the industry, and we have the awards to prove it. Visit https://www.kinguin.net to learn more.

What's New In Publishing: How can mobile operators help digital publishers grow subscription revenue?

The digital publishing industry is shifting from solely focusing on ad revenue to subscriber revenue. This means publishers expect more from their readers. Instead of passively consuming advertising, readers now need to make an effort and contribute themselves: and they’re reluctant to do this.

Approximately 15x more people pay for VOD services than digital news. The expectation of free news is so pervasive that you can find a solution to circumvent paywalls in about 5 seconds on Google. Why do people hate paying for journalism so much?

Read more »

The Fast Mode: Polish Classifieds Platform OLX Launches Carrier Billing using Fortumo’s Hosted DCB

Fortumo and the leading Polish classifieds platform OLX.pl (part of OLX Group) announced a direct carrier billing partnership. Consumers can now easily increase the visibility of their ads on OLX.pl by charging the payment to their mobile operator bill. The option to pay with carrier billing is available for all 38 million subscribers of Play, Orange, Plus and T-Mobile in Poland.

Read more »

Mobile Industry Eye: Fortumo and OLX launch direct carrier billing in Poland for classified ads

Mobile technology company Fortumo and the leading Polish classifieds platform are today announcing a direct carrier billing partnership. Consumers can now easily increase the visibility of their ads on OLX.pl by charging the payment to their mobile operator bill. The option to pay with carrier billing is available for all 38 million subscribers of Play, Orange, Plus and T-Mobile in Poland.

Read more »

Telecompaper: Fortumo launches direct carrier billing for OLX Poland

Fortumo launched direct carrier billing for OLX, one of the world's largest online classifieds group. OLX will be using the Fortumo platform in Poland, a market of 38 million people. In Poland, carrier billing makes online payments more accessible to consumers, as 70 percent of people have a smartphone but only 16 percent have credit cards.

Read more »

The Paypers: Fortumo, OLX launch direct carrier billing in Poland

The mobile technology company Fortumo and OLX Poland (part of OLX Group) have announced a direct carrier billing partnership. Consumers in Poland can now increase the visibility of their ads by charging the payment to their mobile operator bill. The option to pay with carrier billing is available for all 38 million subscribers of Play, Orange, Plus, and T-Mobile in Poland.

Read more »

Fortumo and OLX launch direct carrier billing in Poland

The mobile technology company Fortumo and the leading Polish classifieds platform OLX.pl (part of OLX Group) are today announcing a direct carrier billing partnership. Consumers can now easily increase the visibility of their ads on OLX.pl by charging the payment to their mobile operator bill. The option to pay with carrier billing is available for all 38 million subscribers of Play, Orange, Plus and T-Mobile in Poland.

Fortumo and OLX launch direct carrier billing in Poland

On the OLX.pl platform, consumers can increase the visibility of their classifieds through premium features such as highlighted ads and personalized pages. When paying for these features with carrier billing, consumers simply need to enter their phone number and confirm the payment with an SMS-based PIN code. Compared to credit card payments, carrier billing provides a shorter checkout flow as users do not need to enter any personal data during the payment process.

“OLX operates in the high growth markets where card penetration is rather low, and people prefer to pay using local payment methods. Carrier Billing helps us cater for all our customer segments and provide our users with a payment method they are able to use. Everyone is familiar with their local mobile carriers, and people can easily recognize the brands. Our customers love carrier billing for its simplicity as they can put the cost of services on their monthly phone bill in one click,” said Floriane Gramlich, Director of Payments and Monetization Products at OLX.

“Online marketplaces make it quick and easy for consumers to buy and sell items. Carrier billing supports this simplicity by providing merchants with a payment solution that increases their conversion and brings more paying users on board. We are excited to be working together with OLX, a global leader in the classifieds space,” said Andrea Boetti, VP of Global Business Development at Fortumo.

In Poland, where the carrier billing solution was launched, 70% of people have a smartphone while only 16% of people own a credit card. This creates a challenge for B2C merchants as a large portion of their user base is unable to make online payments. Carrier billing solves this issue by allowing any prepaid or postpaid mobile user to make payments through their mobile operator bill. Additional data on carrier billing in Poland and other countries in Central & Eastern Europe can be found from Fortumo’s CEE market report.

In recent news from the region, Fortumo expanded its partnership with the digital parking services company EasyPark to Slovenia during January.

OLX launched carrier billing through Fortumo’s Hosted DCB product. By using Hosted DCB, merchants can cut down on the time and development resources needed to roll out carrier billing. This is due to the fact that only one integration is needed with Fortumo, who already has direct integrations in place with mobile operators.

Besides OLX, Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, Schibsted, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About OLX Group

OLX Group is a global product and tech company which operates a network of market-leading trading platforms in over 40 countries. With more than 350 million monthly users worldwide, OLX Group makes it fast and easy to buy and sell almost anything online, such as household goods, phones, cars and houses. Through consumer brands including Avito, dubizzle, letgo, OLX, and many dozen others, we estimate that 17 million things are exchanged on its apps and platforms every single month. The company powered by a team of 5,000 people, operating from 35+ offices across five continents. OLX Group is part of Naspers, a global internet and entertainment group and one of the largest technology investors in the world.

For more information, please visit https://www.olxgroup.com.

The Paypers: Smule, Fortumo partner for direct carrier billing service

Fortumo and Smule have launched a direct carrier billing partnership to allow users to pay for their Smule VIP account by charging the purchase to their mobile phone bill. Carrier billing for Smule VIP accounts is currently available in 17 countries across Europe, the Middle East and Asia: Austria, Bahrain, Belgium, Denmark, Estonia, Finland, Germany, Indonesia, Latvia, Lithuania, Malaysia, Russia, South Korea, Sri Lanka, Sweden, Turkey, and the UK. The two companies are working to make carrier billing available to consumers in additional countries.

Read more »

Smule launches direct carrier billing with Fortumo

The mobile technology company Fortumo and the world’s leading social music app, Smule, are announcing the launch of a direct carrier billing partnership. Starting today, music lovers can now pay for their Smule VIP account by easily charging the purchase to their mobile phone bill.

Smule launches direct carrier billing with Fortumo

Carrier billing for Smule VIP accounts is currently available in 17 countries across Europe, the Middle East and Asia: Austria, Bahrain, Belgium, Denmark, Estonia, Finland, Germany, Indonesia, Latvia, Lithuania, Malaysia, Russia, South Korea, Sri Lanka, Sweden, Turkey and the United Kingdom. Fortumo and Smule are working together to make carrier billing available to consumers in additional countries soon.

“We recognized that many Smule users in our top markets were interested in activating VIP subscriptions, but couldn't do so because their preferred payment method wasn’t available,” said Smule SVP of Business Development Jesse Gillette. “Integrating carrier billing through Fortumo has allowed us to add a widely used payment option in markets across the world through a single integration. Fortumo had great coverage in Smule’s top markets and was an active and engaged partner as Smule developed its launch strategy.”

“Carrier billing is the most widely available and convenient payment method globally,” said Andrea Boetti, VP of Global Business Development at Fortumo. “It provides consumers with a quick and secure payment option which in turn leads to better conversion and increased revenue for digital merchants. Smule is the world’s leading social music app and we are excited to support their growth even further.”

Globally, less than 20% of consumers have a credit card while over 60% of people own a smartphone. This means that while smartphone owners are able to access digital entertainment, the majority of them are unable to pay for premium content.

Carrier billing resolves this issue by making online payments available to any phone owner, allowing them to charge purchases to their postpaid phone bill or deduct the payment from their prepaid SIM card.

In recent news, Fortumo has announced launching direct carrier billing for Deezer and expanding its partnership with Spotify.

About Smule

Smule is the leading social network for music, helping bring music back to its roots of participation by letting people sing and make music with friends and major artists around the globe. Smule is available on iOS and Android.

The Fast Mode: Fortumo Launches Carrier Billing Payment Solution for Digital Publishers

Fortumo announced the launch of PayRead that lets digital publishers identify and charge users through their moile account. PayRead reaches more than 3.1 billion consumers in 100+ countries and gives publishers the tools to get rid of friction in their paywalls, claims Fortumo.

Read more »
« Previous posts