Fortumo launches PayRead, the frictionless payment solution for digital publishers

The mobile technology company Fortumo is today announcing the launch of PayRead. PayRead lets digital publishers identify and charge users through their SIM card, the most widely available digital identity globally. PayRead reaches more than 3.1 billion consumers in 100+ countries and gives publishers the tools to get rid of friction in their paywalls.

Fortumo launches PayRead, the frictionless payment solution for digital publishers

“Digital newspaper income is shifting from advertising to consumer revenue and publishers are looking for ways to simplify the user acquisition and payment process. Card-based paywalls create friction because users need to go through several steps and enter personal data to access premium content. PayRead provides a seamless approach to authentication and charging for content, making it easier for readers to support their favourite publication,” said Andrea Boetti, Head of PayRead at Fortumo.

PayRead is integrated with 350 mobile operators whose users can access digital publications through their mobile account identity. Should the reader wish to pay for digital content, the same account is used for recurring payments, contributions, enabling metered access and purchasing individual articles.

Readers do not have to log into any separate accounts, download a payment app or share their personal details: the registration and payment are instead completed through a PIN verification sent by the mobile operator. “Our existing digital publishing partners see higher conversion with PayRead because the solution is more user-friendly, simpler and safer compared to card-based paywalls,” added Andrea Boetti.

One integration with PayRead gives digital publishers global reach and provides a native flow for all platforms (web, mobile web and apps) with the user flow white-labelled to increase trust and match the publisher’s brand. PayRead also gives publishers access to its Messaging API to communicate with users for transactional and marketing purposes as well as its Reporting API for integrating of transaction data into existing business intelligence tools.

PayRead is built by Fortumo, the mobile technology company working with publishers including Schibsted, Magzter and Readwhere, as well as other leading digital merchants such as Google, Spotify and Viber.

The Fast Mode: Can Telcos Get Rid of Prepaid Subscribers in 2019?

In an ideal world, mobile operators want to have 100% of their subscribers on postpaid plans. Moving everyone from prepaid to postpaid helps to predict revenue, lowers distribution costs, reduces churn from price-based provider switching, creates growth in digital services consumption and reduces potential criminal usage of anonymous SIM cards. Sounds amazing, but is it possible to get there?

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The Fast Mode: OTT Music Streaming Platform Deezer Launches Direct Carrier Billing with Fortumo

Fortumo and the global Over-the-Top(OTT) music streaming service Deezer announce the launch of a new direct carrier billing partnership. With the partnership, Deezer users with a Premium account or Family plan can have the plan charged to their mobile bill. This new payment option is now available to Deezer users in Indonesia, the Philippines and Malaysia.

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Mobile Industry Eye: Fortumo’s direct carrier billing is now available on Deezer in Indonesia, Malaysia and The Philippines

Mobile technology company Fortumo and global music streaming service Deezer, have partnered to launch direct carrier billing for music downloads. Deezer users in Indonesia, the Philippines and Malaysia with a Premium account or Family plan, can now listen to over 53 million tracks with the new hassle-free payment method.

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The Paypers: Fortumo, Deezer partner on direct carrier billing service

Fortumo and Deezer have announced the launch of a new direct carrier billing partnership. Deezer users with a Premium account or Family plan can have the plan charged to their mobile bill. This new payment option is currently available to Deezer users in Indonesia, the Philippines and Malaysia.

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Telecompaper: Fortumo launches direct carrier billing on Deezer

Mobile technology company Fortumo has signed a direct carrier billing partnership agreement with music streaming service Deezer. Music fans can listen to over 53 million tracks from around the world, including Deezer's signature feature Flow, a personal soundtrack that uses smart data to play songs with a free payment method. Deezer users with a Premium account or Family plan can have the plan charged to their mobile bill. This new payment option is now available to Deezer users in Indonesia, the Philippines and Malaysia.

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Fortumo Direct Carrier Billing Now Available on Deezer

Today the mobile technology company Fortumo and the global music streaming service Deezer announce the launch of a new direct carrier billing partnership. Music fans can easily listen to over 53 million tracks from around the world, including Deezer’s signature feature Flow, a personal soundtrack that uses smart data to play all the songs you want to hear with a new hassle free payment method. Deezer users with a Premium account or Family plan can have the plan charged to their mobile bill. This new payment option is now available to Deezer users in Indonesia, the Philippines and Malaysia.

Fortumo Direct Carrier Billing Now Available on Deezer

Given that less than 20% of people own a credit card in Indonesia, the Philippines and Malaysia, while smartphone ownership is above 60%, a large majority of the population has access to digital content but is unable to pay for premium services. Fortumo resolves this issue by allowing any mobile phone owner to make online payments and charge the purchase either to their monthly phone bill or deduct it from their prepaid SIM card.

“The digital population of the Asia Pacific region is growing faster than any other region in the world. For digital merchants this means new opportunities, users and revenue. Carrier billing is tailored for acquiring and converting users on mobile devices and we are excited to partner up with Deezer to increase their presence in the Asia Pacific,” added Andrea Boetti, VP of Global Business Development at Fortumo.

Fortumo’s carrier billing is through Hosted DCB. The key features of Hosted DCB include:

  • Direct integration with telcos, giving merchants access to the latest features of carrier billing, such as dynamic pricing and automated refunds

  • Scalability, as only one integration with Fortumo is required to launch multiple telcos, compared to merchants integrating each telco one by one

  • The payment flows are managed by Fortumo, which means merchants do not need to deal with localization or compliance issues

  • Carrier billing with new telcos and in additional countries can be added without any additional development required by merchants

Due to its bigger reach, security and simplicity for consumers, carrier billing has grown to be one of the leading payment methods for digital content in the Asia Pacific. According to SuperData Research, carrier billing accounts for 17.6% of all digital gaming transactions in the region (behind eWallets at 33.4% and bank cards at 23.4%).

Additional information on the digital ecosystem of South-East Asia can be found from Fortumo’s recent market report.

Fortumo’s direct carrier billing platform is also used by Google Play, Spotify, iflix, Sony, Schibsted, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin, EasyPark and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About Deezer

Deezer connects 14 million monthly active users around the world to 53 million tracks. Deezer is available in over 180 countries worldwide, and offers instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in São Paulo London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to deezer.com/company/press.

The Fast Mode: Spotify to Offer Carrier Billing to Telkomsel, AIS and DTAC Subscribers via Fortumo’s Payments API

Fortumo has expanded its partnership with Spotify in South-East Asia to offer an expanded carrier billing program specifically for Spotify users in Indonesia (Telkomsel) and Thailand (AIS and DTAC). In both Thailand and Indonesia, credit card ownership remains below 10% while more than 65% of the population already has smartphones. This means most consumers can access online entertainment but do not have a way to pay for premium content. Carrier billing solves this issue for digital service providers by giving any mobile phone owner the option to make online purchases and deduct the charges from their mobile account balance.

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Retail News Asia: Spotify to Offer Carrier Billing to Telkomsel, AIS and DTAC Subscribers via Fortumo’s Payments API

Fortumo has expanded its partnership with Spotify in South-East Asia to offer an expanded carrier billing program specifically for Spotify users in Indonesia (Telkomsel) and Thailand (AIS and DTAC).

Read more »

Telecompaper: Fortumo launches carrier billing program for Spotify users in Indonesia, Thailand

Mobile technology company Fortumo has expanded its partnership agreement with Spotify in South-East Asia. As part of this partnership, Fortumo has introduced an expanded carrier billing program specifically for Spotify users in Indonesia (Telkomsel) and Thailand (AIS and DTAC).

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