The mobile technology company Fortumo, the leading global provider of direct carrier billing, announced expanding its partnership with Spotify in South-East Asia. As part of this partnership, Fortumo has introduced an expanded carrier billing program specifically for Spotify users in Indonesia (Telkomsel) and Thailand (AIS and DTAC).
“Local payment options are crucial for companies looking to grow their user base and revenue internationally. Carrier billing is one of the most popular alternative payment methods in Asia, matches well with the mobile-only audience and opens up additional opportunities with telcos for co-marketing and bundling. We are thrilled to support Spotify in growing their lead as the largest music streaming service in the world,” said Andrea Boetti, Vice President of Global Business Development at Fortumo.
“We are excited to be working with Fortumo, as we are always looking at ways for music fans to seamlessly experience Spotify Premium. With this partnership extending further in Indonesia, and in Thailand, we believe more users will now be able to have instant access to unlimited music, personalized recommendation features, and the best playlists curated by music experts,” said Patrik Falk, Head of Direct Subscriptions for Spotify at Asia Pacific.
In both Thailand and Indonesia, credit card ownership remains below 10% while more than 65% of the population already has smartphones. This means most consumers can access online entertainment but do not have a way to pay for premium content. Carrier billing solves this issue for digital service providers by giving any mobile phone owner the option to make online purchases and deduct the charges from their mobile account balance.
Spotify launched direct carrier billing with the new telcos through Fortumo’s Payments API. Using Payments API gives Spotify full control of the checkout flow and access to advanced features of carrier billing such as token-based authentication, dynamic pricing and an automated refunding process. At the other end of the Payments API are Fortumo’s pre-integrated connections with telcos, which gives Spotify and other digital service providers a scalable way of rolling out carrier billing.
Fortumo’s platform is used by Google Play, Spotify, iflix, Sony, HOOQ, Tencent, EA Mobile, Gameloft, Kinguin, EasyPark, Schibsted and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.
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