Fortumo launches direct carrier billing with four Swedish telcos

The mobile technology company Fortumo is today announcing that it has launched direct carrier billing and SMS messaging in Sweden. More than 9 million subscribers of Telia, Tele2, Telenor and Tre can now make payments for digital content including app stores, streaming services and games by charging purchases to their mobile account.

“In highly saturated and competitive markets like Sweden, digital merchants need every edge they can get over their competition. From a payments perspective, carrier billing provides this advantage as it simplifies user onboarding and boosts conversion compared to traditional payment methods. We are excited to be working with our merchant partners and the Swedish telcos in growing their revenue and delivering high-value services to consumers,” said Martin Koppel, CEO & co-founder of Fortumo.

In the past, merchants had to use the local master aggregator WyWallet for carrier billing. Due to the closure of WyWallet in the end of May, Fortumo integrated and launched directly with the Swedish telcos in less than a month to avoid downtime for merchants.

Fortumo now provides its payments platform to companies of any size: beside major digital merchants, carrier billing is also available to smaller companies and individuals thanks to the scalable self-service setup solution. In addition to Sweden, carrier billing through Fortumo is available in over 100 countries.

While most Swedish consumers have a credit card, carrier billing is often preferred for digital content payments thanks to its simplicity and security. Users do not need to create or log into any accounts, nor do they need to share personal information online. Payments are completed in a few clicks and only the user’s phone number is processed.

This has given carrier billing a market share of 13.6% in Western Europe (with bank cards at 27.5% and digital wallets at 26.9%) for digital content payments, according to SuperData Research. In recent news from Sweden, Fortumo announced the launch of carrier billing for Europe’s leading mobile parking company EasyPark, as well as the leading Swedish newspaper Aftonbladet (part of Schibsted Media Group).

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The international media group Schibsted and the mobile technology company Fortumo are today announcing a partnership on direct carrier billing. The first deployment of carrier billing with Schibsted group companies is for the leading Swedish newspaper Aftonbladet. Aftonbladet Plus was the first digital subscription in Sweden that customers could pay for by conveniently being charged directly to their mobile phone bill.

“With over 250.000 digital subscribers and continuously growing, easy and convenient payment methods are critical to our business and success. Through our partnership with Fortumo we do not only ensure the preferred payment method for a large number of subscribers; it also allows us to continue to optimize our payment methods in the future,” Johanna Sigdell, Head of Customer Experience at Aftonbladet.

“Carrier billing is beneficial to all parties in the digital ecosystem. Merchants gain access to new users in emerging markets and can increase their conversion in mature economies. Telcos increase their subscriber loyalty by enabling a digital lifestyle and consumers can make payments in a quick and secure manner. Schibsted is a globally leading media company and we are excited to support their business growth in both Sweden and international markets,” added Andrea Boetti, Vice President of Global Business Development at Fortumo.

Schibsted launched carrier billing for its users through Fortumo’s Payments API. This gives Schibsted full control over the payment flow and enables advanced features of carrier billing such as token-based charging, dynamic pricing and automated refunds. The turnkey solution accelerates time to market for launching carrier billing since only one integration is needed on the merchant side: new telcos can be added seamlessly thanks to pre-existing integrations that Fortumo already has in place with the telcos.

While most Western consumers have a credit card, carrier billing is often preferred for digital content payments thanks to its simplicity and security. Users do not need to create or log into any accounts, nor do they need to share personal information online. Payments are completed in a few clicks and only the user’s phone number is processed.

This has given carrier billing a market share of 13.6% in Western Europe (with bank cards at 27.5% and digital wallets at 26.9%) for digital content payments, according to SuperData Research. In recent news from the region, Fortumo announced the launch of carrier billing on Google Play for Telia Norway.

Fortumo’s direct carrier billing platform is used by Google Play, Spotify, iflix, Sony, HOOQ, Gaana, EA Mobile, Gameloft, Kinguin, EasyPark and thousands of other merchants. One integration with the platform enables merchants to collect payments from subscribers of more than 350 mobile operators.

About Schibsted

Schibsted Media Group is a listed company headquartered in Oslo, Norway. Our strategy of becoming a global leader within our chosen fields is ambitious. It consists of three elements that work seamlessly together: Online Classifieds, Media Houses and Growth.

From Mexico to Malaysia, from Brazil to Norway – millions of people interact with Schibsted companies every day. We are meeting our customers' needs with our expanding range of smart products and services. Schibsted is becoming increasingly international, and we are rapidly moving forward.

We ensure that new and old sofas can be sold. News reports are read and watched when, where and how consumers want. Weather reports are checked with quick online services. Carpenters are found through a couple of clicks. TV viewing is planned. Maps and routes are checked. Job seekers and employers are connected. Deals are made. Old cars find new owners. Prices are compared. And the latest fashion is browsed. These are just some of the ways our services empower people in their daily life. All around the world.

Our international reach requires that we understand and are sensitive to the diversity of our customers and companies. We are committed to constantly innovating and improving our services to meet the needs of people all around the world. Today and tomorrow. For more information, please visit https://www.schibsted.com.

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