Telecom Asia: Vinaphone debuts carrier billing on Google Play

Vietnam's Vinaphone has become the fourth and last of the nation's four major mobile operators to launch carrier billing over Google Play using the Fortumo payments platform. The operator's 20 million subscribers will be able to use the Fortumo platform to pay for apps and in-app content using their airtime balance.

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Mobile Payments Today: Fortumo brings another Vietnamese carrier online with carrier billing

Mobile operator Vinaphone and Fortumo have launched direct carrier billing on Google Play in Vietnam, according to a press release. Twenty million Vinaphone subscribers in Vietnam can pay for apps and in-app content in the Google Play store using their airtime balance.

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Telecompaper: Fortumo launches Google Play carrier billing with Vinaphone

Vietnamese mobile operator Vinaphone and mobile payments company Fortumo have launched carrier billing on Google Play in Vietnam. Vinaphone’s nearly 20 million subscribers in Vietnam can now pay for apps and in-app content in the app store using their airtime balance.

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Vinaphone and Fortumo launch carrier billing on Google Play

The mobile operator Vinaphone and the mobile payments company Fortumo are today launching carrier billing on Google Play in Vietnam. 20 million Vinaphone subscribers in Vietnam can now pay for apps and in-app content in the app store using their airtime balance.

While over 40% of Vietnamese already have a smartphone, credit card ownership in the country is below 2%. This means carrier billing greatly grows the amount of people who can make online payments on Google Play. More information on the mobile payments ecosystem of Vietnam can be found from Fortumo’s Asia market report.

“Vietnam is one of Asia’s fastest growing markets for mobile services. Vinaphone has been able to successfully capitalize on this expansion and enabling Google Play for carrier billing is the logical step for Vinaphone to accelerate the growth further. Fortumo has established itself as the provider of choice for carriers in Asia and we are proud to help Vinaphone make Google Play payments available to millions of their users,” said Gerri Kodres, Chief Business Officer at Fortumo.

Fortumo will also provide Vinaphone access to Fortumo Insight, a statistics and data analytics platform that helps carriers track and analyze the performance of Google Play. This data can then be used to make improvements to the payment infrastructure as well as measure the effectiveness of marketing campaigns promoting Google Play account activations and payments.

Fortumo now enables Google Play payments for all four major Vietnamese mobile operators: in addition to Vinaphone, the company has already integrated the Google Play payment infrastructure for the mobile operators Viettel, Mobifone and Vietnamobile.

In addition to Google Play, Fortumo’s customers include Spotify, Sony, HOOQ, Gaana, Electronic Arts, Gameloft and Kinguin. To enable payments for these merchants, Fortumo works together with more than 350 mobile operators in over 90 countries.

PaymentEye: Leading Turkish gaming marketplace ByNoGame launches carrier billing with Fortumo

The gaming marketplace ByNoGame and the mobile payments company Fortumo are today announcing the launch of a carrier billing partnership. Gamers in more than 70 countries can now easily purchase content from ByNoGame by charging payments to their phone bill.

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Leading Turkish gaming marketplace ByNoGame launches carrier billing with Fortumo

The gaming marketplace ByNoGame and the mobile payments company Fortumo are today announcing the launch of a carrier billing partnership. Gamers in more than 70 countries can now easily purchase content from ByNoGame by charging payments to their phone bill.

ByNoGame is a leading gaming marketplace in Turkey with global expansion targets and its platform allows users to buy and sell digital goods including individual games, CS: GO skins and in-game currency from game developers like Riot Games, WarGaming and GameForge. Thanks to the integration of Fortumo’s Web SDK, ByNoGame was able to roll out carrier billing globally with Fortumo managing the compliance and localization of the payment flows.

“ByNoGame aims to make it simple for all gamers to enjoy the games that they love. With carrier billing, we can now enable online payments for people who do not have a credit card or do not want to pay with it online. We are looking forward to working with Fortumo and growing our revenue,” said Murat Kömürcü, CEO of ByNoGame.

“Carrier billing has for a long time been one of the most popular payment methods for developers to sell virtual goods. Thanks to the continuously improving commercial and technical capabilities of mobile operators, carrier billing is now increasingly used to sell digital gaming content. We are very happy to be working with ByNoGame in providing users in Turkey and other markets with the simplest online payment method,” said Andrea Boetti, VP of Global Business Development at Fortumo.

In Turkey, only 32% of people own a credit card while smartphone penetration already stands 75%. This means a majority of people going online are unable to access premium content as they have no way of paying for it. Carrier billing solves this issue by allowing any phone owner to charge the payment to their monthly phone bill or deduct it from their prepaid card.

Simplicity and coverage of carrier billing have made it one of the leading payment methods in Turkey for digital gaming purchases, accounting for 13.6% of all transactions, according to SuperDataReasearch. Additional data on carrier billing in Turkey can be found from Fortumo’s MENA market report.

Fortumo’s direct carrier billing platform is used by Google Play, Spotify, Sony, HOOQ, Gaana, EA Mobile, Gameloft and thousands of other digital content providers. Fortumo’s platform can be used to collect payments from subscribers of more than 350 mobile operators through one integration.

Aboyt ByNoGame

ByNoGame is the most popular marketplace in Turkey for digital games and in-game items. The web platform, where digital gaming products are bought and sold and users can instantly convert their earnings into money, has been a trustworthy bridge between sellers and buyers for over a decade. In May 2017, ByNoGame became one of the "Europe's Top 100 Companies", and written its name on the most prestigious list of Europe's Red Herring Top 100. For more information, please visit https://www.bynogame.com/.

Vanillaplus: Fortumo report shows direct carrier billing implementation in western Europe

Direct carrier billing provider Fortumo has released its 2017 market report on the uptake of carrier billing in western Europe.The technology is widely used by the major digital merchants in social networking, app stores, streaming and gaming. The table below shows where companies have implemented direct carrier billing and provides an indication of the quality of carrier billing in terms of payments, taxation and technical features provided by carriers in each market.

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The Fast Mode: Digital Games Marketplace Kinguin, Orange, Fortumo Launch Hosted Direct Carrier Billing in Poland

The digital games marketplace Kinguin, the mobile operator Orange and the mobile payments company Fortumo have partnered to launch a Hosted Direct Carrier Billing (HDCB) in Poland.

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The Paypers: Fortumo launches carrier billing solution for Kinguin, Orange

Fortumo, a mobile payments company, has partnered with Orange, a mobile operator, and Kinguin, a digital games marketplaces, to launch the Hosted DCB (HDCB) in Poland. HDCB is payments solutions designed by Fortumo that allows merchants to collect payments from their users. The product is linked with several mobile operator APIs, used by other digital merchant such as Google or Spotify. This allows merchants to launch direct carrier billing for their customer, without having to negotiate a launch with every carrier separately.

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Telecompaper: Kinguin starts carrier billing with Fortumo, Orange

The digital games marketplace Kinguin, mobile operator Orange Poland and the mobile payments company Fortumo announced the launch of Hosted DCB (HDCB) in Poland. Kinguin can now collect payments from its users using carrier billing, including dynamic pricing, 2-step charging and automated refunds.

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